The document proposes a novelty "Tarantula Cube" product - an ice cube containing a freeze dried baby tarantula encased in glass or hard plastic. It suggests the product could appeal to those seeking to be trendy or exclusive, and notes potential health and protein benefits. Details are provided on creating cocktail recipes using the cube, like a "Horny Kermit" shot containing melon and hazelnut liqueurs. The document outlines marketing the product through social media, sponsoring events, and giveaways, and distributing it through partnerships with beverage companies and trendy hotels and clubs.