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Audience Research

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a2medialydia

This document contains demographic data on genre preferences for horror and other films among males and females aged 18-29. It also includes time spent watching films in these genres and common horror film themes. Viewers reported learning about films from posters, trailers, social media, and magazines.

Education
1 of 7
Female, 18-29, Preferred Horror Female, 18-29, Preferred Other Genre Male, 18-29, Preferred Other Genre Male, 18-29, Preferred Horror
1 minute or less About 2-3 minutes About 4-5 minutes
Violence Murder Missing People The Supernatural Haunting
The Film Posters The Trailer Social Media Film Magazine

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Audience Research