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1.
2. The world meets
in Nuremberg
2,747 exhibitors from 60 countries
72,595 visitors from 113 countries
2,414 journalists from 35 countries
1 million products, 70,000 new products
830 exhibitors and 28,100 visitors
only come to Nuremberg
92.6 % of the visitors have a license to order
5. Halls
South of site: Traditional Toys
Dolls, Soft Toys
hall 1
Baby and Infant Articles,
halls 1, 2 and 3
Wooden Toys and Craftworks
halls 3 and 3A
6. Halls 1, 2 and 3
Baby and Infant Articles
Trend: consumer wants everything from one source/from one brand
Overlapping & synergy effects between toys & articles for babies/infants
Mix of “software” (toys) and hardware (prams etc.)
Retailers can extensively supplement their ranges
Complete children’s rooms at Spielwarenmesse®
7. Halls 1, 2 and 3
Baby and Infant Articles
Larger Area
Hall 3 supplements halls 1 and 2
Total area: 12,200 m²
Product Categories
Baby and infant toys
Prams, car seats and other transport equipment
Furniture and room furnishings
Accessories
8. Halls
East of site: Technology concentration
Model Railways and Accessories
hall 4A
Technical Toys, Educational Toys, Action Toys,
hall 4, 5 and 6
Model Construction, Hobbies
hall 7 and 7A
Sports, Leisure, Outdoor
hall 7 and 8
9. Halls
North of site: Games Center & Trends
Festive Articles, Carnival
hall 9
School Articles, Stationery, Creative Design
hall 4
Games, Books, Learning and Experimenting,
Multimedia, hall 10.0 and 10.1
10. Halls
West of site: Multi-Product Group
Multi-Product Group:
halls 11.0, 11.1, 12.0 and 12.2
11. Hall 12.2 -
The permanent stands
All the leading global brands in one hall
Hall area: 13,300 m²
“Mattel Nuremberg Gallery” – Mattel’s biggest global involvement: 2,484 m²
12. The new hall 3A
Premiere at Spielwarenmesse® 2014
13.
14. The new hall 3A
Premiere at Spielwarenmesse® 2014
Expansion of exhibition site due to constant demand for space
Width: 85 m
Area: more than 9,000 m²
Length: 95 m
Award-winning architect Zaha Hadid
15. The new hall 3A
Premiere at Spielwarenmesse® 2014
TrendGallery
New Exhibitor Center
ToyAward
Toy Business Forum
Young Innovative Companies
16. Four categories based on target
groups
Baby&Infant (0-2 years)
PreSchool (3-5 years)
SchoolKids (6-10 years)
Teenager&Family (11 years or older)
ToyAward – for new products
17. Toy Business Forum
Free presentations
Wednesday 29.1 – Monday 3.2.2014
Daily 1 – 3 p.m. in hall 3A
Topics
Wednesday: ToyKnowHow – Recognizing Trends, Shaping the Future
Thursday: Multichannel – Successful Use of New Opportunities
Friday: Future Retail –Tomorrow’s Shop
Saturday: Marketing – Retail Branding
Sunday: Multichannel – Offline and Online for Success
Monday Live Campaigns
18. Global Toy Conference
How to Get Customers into Your Shop – Successful Pricing, Presentation and Selling
Three modules focusing on:
Pricing Strategy
Product Presentation
Sales Methods
Saturday, 1.2.2014
19. Accommodation at Spielwarenmesse®
At Spielwarenmesse® 2014
Larger allocation of cheaper hotel rooms
Larger allocation of cheaper private accommodation
Airbnb – international partner for arranging private rooms/apartments
Partner hotel programme for Spielwarenmesse
Airlines – special terms for Spielwarenmesse
20. TrendGallery
Experience world in new hall 3A
TrendGallery combines trends
New products and knowledge for the first time at Spielwarenmesse®
TrendCommittee
21. The TrendCommittee
1 2 3 4 5 6
8
7
9
TrendGallery
John Baulch
(publisher, Toy World Magazin, UK)1
Daniele Caroli
(journalist, RCS Mediagroup-Sfera Editore, Italy)2
Dr. Maria Costa
(market researcher, ToyResearch Institute,
Spain)3
Axel Dammler
(market researcher, iconkids & youth international
research GmbH, Germany)4
Richa Dikshit
(blogger, Toy Tasting, India)5
Philippe Guinaudeau
(market researcher, Kidz Global, France/
Hong Kong)6
Marek Jankowski
(journalist, Branza Dziecięca, Poland)7
Gabriela Kaiser
(trend consultant, TRENDagentur, Germany)8
Reyne Rice
(journalist and trend expert, USA)9
