On-the-Job Distracted Driving: 31 Important Statistics, Facts & Ideas

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Assembled by ZoomSafer, this presentation lays out why distracted driving is a serious problem for employers - and what companies can do to reduce their distracted driving risk.

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On-the-Job Distracted Driving: 31 Important Statistics, Facts & Ideas

  1. 1. Distracted Driving On-The-Job:31 Important Statistics, Facts & Ideas<br />
  2. 2. Presented by ZoomSafer, this eBook explains:<br />Why distracted driving is a serious problem<br />How it creates risk and liability for companies<br />What companies can do to reduce that risk<br />Go here to download and share the full presentation.<br />
  3. 3. Part I: The Distracted Driving Problem<br />
  4. 4. Part I: THE PROBLEM<br />Crashes involving distracted driving killed approximately 16,000 people between 2001 and 2007.<br />Source: University of North Texas Health Science Center<br />
  5. 5. Part I: THE PROBLEM<br />142%<br />The percent by which fatal crashes involving driver distraction increased between 2005 and 2008.<br />Source: University of Michigan Transportation Research Institute<br />
  6. 6. Part I: THE PROBLEM<br />30 states, the District of Columbia and Guam have bans on texting while driving.<br />Source: GHSA<br />Image Credit: IIHS<br />
  7. 7. Part I: THE PROBLEM<br />In 2009, over 400,000 people were injured in crashes involving distracted driving…<br />Source: NHTSA<br />
  8. 8. Part I: THE PROBLEM<br />…and more than 5,000 people were killed.<br />Source: NHTSA<br />
  9. 9. Part I: THE PROBLEM<br />Cell phone usage while driving contributed to 5% of those injuries and 18% of those deaths.<br />Source: NHTSA<br />
  10. 10. Part I: THE PROBLEM<br />“A central tenet of cognitive neuroscience is that you cannot do two attention-demanding activities at the same time without impairments to one or both tasks.” <br />Source: CarTalk<br />
  11. 11. Part II: The Distracted Driving Risk<br />
  12. 12. Part II: THE RISK<br />47% of American adults who text admit to texting while behind the wheel.<br />Source: Pew Internet & American Life Project<br />
  13. 13. Part II: THE RISK<br />The crash risk caused by cell phone use while driving has been shown to be equal to the risk caused by driving while legally intoxicated.<br />Image credit: Wetape<br />Source: University of Utah<br />
  14. 14. Part II: THE RISK<br />Driver distraction from mobile phone use causes over 28% of ALL automobile crashes– more than 1.6 million crashes a year.<br />Image credit: Thoursie <br />Source: National Safety Council<br />
  15. 15. Part II: THE RISK<br />Employees’ on-the-job and off-the-job crashes between 1998 and 2000 cost employers $60 billion annually.<br />Source: NHTSA<br />
  16. 16. Part II: THE RISK<br />Motor vehicle crashes are a leading cause of fatalities in the workplace.<br />Source: Bureau of Labor Statistics<br />Image credit: chidsey<br />
  17. 17. Part II: THE RISK<br />18% of workers are required by employers to be accessible beyond office hours via mobile device.<br />Source: CareerBuilder.com<br />Image credit: bizior<br />
  18. 18. Part II: THE RISK<br />CMV operators increase their risk of a crash or near-crash 3.51 times when they dial cell phones and 3.74 times when they reach for a cell phone.<br />Source: VTTI<br />
  19. 19. Part II: THE RISK<br />Commercial vehicles were involved in almost half of all fatal crashes in 2009.<br />Source:NHTSA<br />
  20. 20. Part II: THE RISK<br />23.2 times<br />The amount crash risk increases when heavy truckers text behind the wheel.<br />Source: VTTI<br />Image credit: hisks<br />
  21. 21. Part II: THE RISK<br />Over half (54%) of employees say they check their smartphones while they’re driving.<br />Source: CareerBuilder.com<br />
  22. 22. Part II: THE RISK<br />Employers pay $24,500 for each on-the-job crash…<br />Source: NHTSA<br />
  23. 23. Part II: THE RISK<br />…over $128,000 if the crash involves an injury…<br />Source: NHTSA<br />
  24. 24. Part II: THE RISK<br />…and more than $3.8 million for each crash that involves a fatality.<br />Source: NHTSA<br />
  25. 25. Part II: THE RISK<br />Employers Held Liable for Distracted Driving Crashes:<br />Source: Distracted Driving: Understanding Your Business Risk and Liability - http://bit.ly/eSkbrh<br />
  26. 26. Part II: THE RISK<br />“Every time a commercial truck or bus driver takes his or her eyes off the road to use a cell phone, even for a few seconds, the driver places everyone around them at risk.” <br />Source: Department of Transportation<br />
  27. 27. Part III: Distracted Driving Prevention<br />
  28. 28. Part III: PREVENTION<br />IMPLEMENT policies governing how employees use their mobile phones while driving.<br />
  29. 29. Part III: PREVENTION<br />“Having employers tell employees that it's okay to turn the [mobile phone] off and focus on their driving is at least as valuable as passing laws that are tough to enforce.”<br />Source: The Washington Post<br />
  30. 30. Part III: PREVENTION<br />3,067 U.S. companies currently have a cell phone use policy in place.<br />Source: Network of Employers for Traffic Safety<br />
  31. 31. Part III: PREVENTION<br />Don’t stop at a paper policy. ENFORCE your cell phone use policy with technology to safeguard your employees…<br />
  32. 32. Part III: PREVENTION<br />…and to protect your bottom line from crash expenses and liability claims.<br />
  33. 33. Part III: PREVENTION<br />“OSHA’s message to all companies whose employees drive on the job is straightforward: It is your responsibility and legal obligation to have a clear, unequivocal and enforced policy against texting while driving.”<br />Source: Department of Labor<br />Image credit: svilen001 <br />
  34. 34. Part III: PREVENTION<br />“The combination of a strong mobile device policy and strict consequences can result in lower crash rates… Enforcement is key.”<br />Source: Network of Employers for Traffic Safety<br />
  35. 35. Part III: PREVENTION<br />But it’s not easy – companies need the right tools for managing policies to reduce risk.<br />
  36. 36. Part III: PREVENTION<br />“[An] effective and practical cell phone usage policy requires…technology to measure and enforce compliance.”<br />Source: How to Create and Enforce Policies to Reduce Corporate Risk – http://bit.ly/gQ75Im<br />
  37. 37. Download and Share this eBook<br />
  38. 38. Sign up for a FREE risk assessment:<br />http://bit.ly/zoom-free-kit<br />

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