Why Safe Driving Software Should Be Part of Your Digital Strategy

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ZoomSafer CEO Matt Howard's fast pitch presentation on how ZoomSafer safe driving software prevent distracted driving, delivered to the key digital strategists attending the inaugural Digital East 2010 Demo Showcase (October 18, 2010).

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Why Safe Driving Software Should Be Part of Your Digital Strategy

  1. 1. ZOOMSAFER<br />1<br />DIGITAL EAST CONFERENCE OCTOBER2010<br />
  2. 2. FOUR KEY POINTS<br />Use of mobile phones while driving is risky behavior<br />2<br />1<br />Employers are liable for employee behavior<br />2<br />Huge and growing problem<br />3<br />Patented and proven solution is FleetSafer<br />4<br />
  3. 3. THE MOTIVE / MISSION / TEAM<br />3<br />In Sept 2008 Kyle was nearly killed because Matt Howard was reading a text while driving. <br />To minimize distractions, risk and liability for himself and others, Matt teamed with Mike Riemer and Mike Costello to develop ZoomSafer.<br />
  4. 4. THE PROBLEM<br />800,000 people are currently using a mobile phone…<br />4<br />
  5. 5. THE PROBLEM<br />800,000 people are currently using a mobile phone…<br />while they drive 1<br />1 – National Highway Transportation Safety Administration<br />5<br />
  6. 6. THE RESULT<br />1,000,000 crashes, 500,000 injuries, and 5,000 deaths in 2008 1<br />Cost = $40 BN 2<br />1 – Smart Phone Penetration = 15% in 2008 . Projected >50% by mid 2012 (ABI, mMetrics, Nielsen)<br />2 – $25k per crash, $150k per injury, $3.6m per fatality = $40BN (NHTSA, FMCA, Harvard)<br />6<br />
  7. 7. THE GOVERNMENT’S REACTION<br />Legislation in 38 states1<br />Executive Order 2<br />DOT commercial ban 3<br />It is the employers responsibility and legal obligation to have a clear, unequivocal and enforced policy against texting while driving. <br />Dept of Labor, OSHA -- October 4, 2010<br />OSHA penalties 4<br />Senate bill pending 5<br />7<br />1 – GHSA; 2 – EO 13513 Oct 2009; 3 – DOT 14-10 Jan 2010; 4 – DOL 10-1323 Oct 2010; 5 – S. 1938<br />
  8. 8. THE CORPORATE PAIN<br />Driver distraction is the leading cause of on-the-job crashes 1 and 50% of employees admit to texting and emailing when behind the wheel 2<br />increasing crashes, costs 3 and liability 4<br />1 – NHTSA & FMCSA<br />2 – Career Builder. November 2009 Survey<br />3 – $25k per crash, $150k per injury, $3.6m per fatality<br />3 – See H. Transport, Dyke Industries, Smith Barney, International Paper, Cooley Godward.<br />8<br />
  9. 9. THE PATENTED SOLUTION<br />Software for corporate employers to ensure safe, legal and hands-free use of smart phones while driving.<br />1<br />3<br />Web Services<br />Layer<br />Optional Hands-Free Services<br />Listen to text and email<br />Speech to text (author/reply)<br />Administrative Portal<br />Create Accounts<br />Manage Policies<br />Analyze Usage<br />2<br />Client App on Smart Phone<br />Detects driving and applies policies<br />Device<br />Services<br />Layer<br />9<br />
  10. 10. THANK YOU!<br />Matt Howard, CEO<br />matt@zoomsafer.com<br />703-362-9490<br />10<br />

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