Chapter two

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This chapter discusses three key theories related to social media: computer-mediated communication (CMC), diffusion theory, and social media theory. It defines CMC as communication through social media and explains how it shapes social networks and behaviors. Diffusion theory is also covered, focusing on how new ideas, practices, and products spread. The chapter then looks at how interpersonal communication research informed the development of CMC theory to explain online interactions.

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Chapter Two
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In chapter twoit explainsthe importantdifferencebetweenCMC,DiffusionandSocial mediatheory.
CMC isdefinedascomputermediatedcommunicationinsocial mediaitexplains the nature of social
networkandsocial mediabehaviorinculture.Diffusionisimportantbecause itisthe spreadof new
ideas,practices,processandnewproducts.Finally,inthischapteritmentionsthe interpersonal
communicationandhowresearchers developedcomputer-mediatedcommunicationtohelpexplainthe
digital nature of mediatedonlinecommunication.How identifiesplaysabigrole whenitcomesto
interactingwithotherpeoplethroughoutthe computers.How communicationisdeveloped,andhow it
developsaccordingtothe situation

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