Recommended
Recommended
More Related Content
Similar to Social Media Report for: Musikal Belakang Panggung by Zendika S.
Similar to Social Media Report for: Musikal Belakang Panggung by Zendika S. (20)
Recently uploaded
Recently uploaded (20)
Social Media Report for: Musikal Belakang Panggung by Zendika S.
- 1. Content Report Week 1&2 Content Plan Week 3&4 SOCIAL MEDIA CONTENT
- 2. IGSOCIAL MEDIA @musikalbelakangpanggung https://www.instagram.com/musikalbelakangpa nggung/ 03/01/2020 Followers: 154 Followers 21/01/2020 Followers: 242 Followers
- 3. FBSOCIAL MEDIA @musikalbelakangpanggung https://www.facebook.com/musikalbe lakangpanggung 03/01/2020 Followers: 3 Fans 21/10/2020 Followers: 17 Fans
- 4. Gender : Female, and Male Age Group : 25-34, 35-44 City : Jakarta, Bandung Job : Actors, NGO workers, Interest : Musical Theater, Feminism, Movies SES : A Brand Voice Serious Melancholy Proud Target Market
- 5. Low Follow Rate ROI Awareness More Engaging Content Rehearsal Photo/Process Using Cast Photo as Visual Asset Informative, Cause-based content Does not bring much followers Prefer to use Link Clicks High Reach BUT Low Follow RateLEARNING We have high Reach BUT doesn’t bring much Followers Which might means: Profile not interesting enough
- 6. LiveLife & Townscript Other “Offline” Channel Rework Content Main Posters UX Test Whatsapp Blast Email Blast Source : ● While our CTR has reach 1,3% Average (benchmark across industry 0,90%) ● people still don't buy our tickets. ● Needs customer journey review to tweak this problem Link CTR Good, but low SalesLEARNING We have good CTR Rate BUT Low Sales Which might means: Huge bounce rate in Ticket Landing Page
- 7. Organic Cast & Crew Reshareable Content Story Template Thematic (Valentine, etc) Viral/Clickbait Giveaway + Lentera Repost activation Personal Photos Quote with Cast Instagram Takeover + Influencer/Community Activation Needs more Organic Reach & Engagement boostLEARNING Sales Surge when Marissa share video Action: Create Reshareable Content Better alignment = Media + Cast BP + Lentera
- 8. Production Sales Rehearsal Schedules Photoshoot Schedules & Plan Videoshoot Schedules & Plan Ticket Brief Request (Template) Miscommunication with Sales & Production TeamLEARNING Content Team in the dark for Production and Sales Timeline Solution: Gantt Chart https://docs.google.com/spre adsheets/d/13vVTpbGfFN0zZ VfO6RJ8JFX-KUDUSJgo/edit #gid=69333555
- 9. Content Plan Week 3&4
- 10. Gantt Chart
- 11. Plan & Pillar 2019 TERIMA KASIH