Known club in Ottawa

1. BABYLON CLUB CASE STUDY
The Babylon Club is a place that hosts live music, and many local events created by Adam S., Owner of Babylon
Club. The Society of Revellers believed that Babylon encompasses the community, and because we are all part of it,
we felt the need to do something there to show appreciation and awareness that should be accessible to everyone in
the capital city.
CONTEXT
The Society of Revellers c Media launched a social networking campaign that capitalized on the beginning of the
spring and end of the school year (held on March 23) in the form of online demonstrations, with users promoting the
cause through symbolic gestures and a theme party.
SOLUTION
The Society of Revellers and Boxhouse apparel host FLIRT: using the Society of Revellers and Boxhouse apparel
logo as their Twitter avatar and Facebook profile photo, activating an awareness message on their status for Babylon
Nightclub
Our team simultaneously launched a series of communication efforts with many international bloggers and journalists
to incite these content ambassadors to talk about the Foundation and encourage their readers to promote the cause.
RETURNS
The campaign was hugely successful both in terms of making the Babylon Club and Society of Revellers more visible
and in terms of online user commitment. In concrete terms, there were over 500 tweets relaying the facts of the
FLIRT Ottawa, spring/ end of school party, hundreds of FLIRT posters used as Facebook profile photos, over 50 blog
mentions, and mass visibility on Canada’s largest Internet portals.
<< The Society of Revellers Group’s intervention enabled the Babylon Club to develop the potential of Social Media.
The success of the FLIRT Ottawa, spring/ end of school party campaign and other interventions recommended by
the Society of Revellers encouraged us to make social media strategies a more integral part of our communication
plans. >>
Mad Anvil
Head of Internet Marketing, Babylon Club
CONCLUSION
This campaign is a great example of how social networks can be used to get people to promote a cause.
www,soci