Corporate Communications Workshop for TEAM BUILDING by Amb Juan


Published on

The Author personally conducts the Lecture-Workshop in your Country. She lives in Tagaytay City, Philippines. To Reserve a Workshop Date in your Venue, please call her directly: Local (Philippines): 09295197788 or International: (63) 9266787938.E-mail: E-mail:

Professional Fee: (Philippines):
P10,000 per talk provided the Organizer will fetch and bring back the Speaker in Tagaytay City.

For Companies Without Transportation Arrangement, Speaker's Fee is P15,000 for Private Companies

Hotel Accommodation and Plane Tickets c/o Organizer (for out-of-town)

INTERNATIONAL Professional Fee: $1,000 USD per talk
Hotel Accommodation and Plane Tickets c/o Organizer

FYI: Ambassador Zara Jane Juan conducts the Training herself to fund the Peace Missionary Programs of Sailing for Peace because she doesn’t receive donations to prevent corruption.

PEACE VIGIL Programs are:
Initiating Peace: Interfaith Interracial Intercultural Worldwide Prayers to End Terrorism
Educating Peace: Wellness for Peace Education on Climate Change Worldwide
Innovating Peace: Climate Change & Peace Building Eco Forum and Symposium

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Corporate Communications Workshop for TEAM BUILDING by Amb Juan

  1. 1. New Edition by Amb Zara Jane JuanNew Edition by Amb Zara Jane Juan
  2. 2.  In today's day and age ofIn today's day and age of increasing competition, easyincreasing competition, easy access to information and theaccess to information and the media explosion, reputationmedia explosion, reputation management has gained evenmanagement has gained even more importance. Therefore,more importance. Therefore, corporate communications as acorporate communications as a role has become significant androle has become significant and professional in nature.professional in nature.
  3. 3.  Be it a corporate body,Be it a corporate body, company, organization,company, organization, institution, non-governmentalinstitution, non-governmental organization, governmentalorganization, governmental body, all of them need tobody, all of them need to have a respectable imagehave a respectable image and reputation.and reputation.
  4. 4.  External eventsExternal events  Could involve vendor / supplier /Could involve vendor / supplier / distributor meets, channeldistributor meets, channel partner meetings, events relatedpartner meetings, events related to product launches, importantto product launches, important initiatives, et cetera.initiatives, et cetera.
  5. 5. Corporate communicationsCorporate communications promotespromotes  Strong corporate cultureStrong corporate culture  Coherent corporate identityCoherent corporate identity  Reasonable corporateReasonable corporate philosophyphilosophy  Genuine sense of corporateGenuine sense of corporate citizenshipcitizenship
  6. 6.  Appropriate and professionalAppropriate and professional relationship with the press,relationship with the press, including quick, responsibleincluding quick, responsible ways of communicating in aways of communicating in a crisiscrisis  Understanding ofUnderstanding of communication tools andcommunication tools and technologiestechnologies  Sophisticated approaches toSophisticated approaches to global communicationsglobal communications Corporate communicationsCorporate communications promotespromotes
  7. 7. Corporate communications is allCorporate communications is all about managing perceptions andabout managing perceptions and ensuring:ensuring:  Effective and timelyEffective and timely dissemination of informationdissemination of information  Positive corporate imagePositive corporate image  Smooth and affirmativeSmooth and affirmative relationship with all stakeholdersrelationship with all stakeholders
  8. 8. Corporate communicationsCorporate communications comprises:comprises: External communicationsExternal communications
  9. 9. Media relationsMedia relations  This involves building andThis involves building and maintaining a positive relationshipmaintaining a positive relationship with the media (television, print, web,with the media (television, print, web, et cetera). This includes, but is notet cetera). This includes, but is not limited to, drafting and disseminationlimited to, drafting and dissemination of press releases, organizing pressof press releases, organizing press conferences and meeting with mediaconferences and meeting with media professionals and organizing eventsprofessionals and organizing events for the media as a group.for the media as a group.
  10. 10.  Company/spokesperson profilingCompany/spokesperson profiling  Ensuring that the company/organizationEnsuring that the company/organization spokesperson is in the public limelight, isspokesperson is in the public limelight, is well-known and considered as an authoritywell-known and considered as an authority in the respective sector/ the respective sector/field.  Managing content of corporate websitesManaging content of corporate websites and/or other external touch pointsand/or other external touch points  Managing corporate publications - for theManaging corporate publications - for the external worldexternal world  Managing print mediaManaging print media
  11. 11.  Internal communicationsInternal communications  Managing corporateManaging corporate publications for employees andpublications for employees and partnerspartners  Organising internal events forOrganising internal events for staffstaff
  12. 12.  Employee communicationsEmployee communications  Sharing information withSharing information with employees, building employeremployees, building employer pride, managing employeepride, managing employee issues, et cetera.issues, et cetera.  Manage the Intranet and otherManage the Intranet and other internal web portalsinternal web portals
  13. 13.  Brand managementBrand management  ••Development and upkeep ofDevelopment and upkeep of the corporate identity to ensurethe corporate identity to ensure adherence to corporate brandadherence to corporate brand guidelinesguidelines  To improve overall businessTo improve overall business communications so as to clearlycommunications so as to clearly and effectively communicate theand effectively communicate the essence of the company.essence of the company.
  14. 14.  Crisis communicationCrisis communication  Manage crisis situations throughManage crisis situations through effective communicationeffective communication ..
  15. 15.  Corporate-communicationsCorporate-communications officersofficers focusing more onfocusing more on social responsibility,social responsibility, social media andsocial media and reputation. .reputation. .
  16. 16. Five PrinciplesFive Principles CorporateCorporate CommunicationsCommunications
  17. 17. PLANPLAN  Measuring communicationMeasuring communication without a strategicwithout a strategic communication plan in place iscommunication plan in place is worse than useless. Deciding toworse than useless. Deciding to  draw up this plan is your firstdraw up this plan is your first move..move..
  18. 18. FIND INTERNAL CUSTOMERFIND INTERNAL CUSTOMER  Find your Internal Customer.Find your Internal Customer. (This person may be the CEO,(This person may be the CEO, the COO or the CFO.)the COO or the CFO.)  Your corporate communicationsYour corporate communications department must have a singledepartment must have a single Internal Customer, and thatInternal Customer, and that person must be at the highestperson must be at the highest level of the organization..level of the organization..
  19. 19. IDENTIFY YOUR CRITICIDENTIFY YOUR CRITIC  You must know who the personYou must know who the person is who has the power to demandis who has the power to demand results from you before you canresults from you before you can learn the businesslearn the business
  20. 20. SOLVE INTERNALSOLVE INTERNAL PROBLEMPROBLEM  Don’t try to put communicationDon’t try to put communication at the top of your Internalat the top of your Internal Customer’s agenda. Find outCustomer’s agenda. Find out what problems are already atwhat problems are already at the top of his or her agenda andthe top of his or her agenda and base your communicationbase your communication strategy on solving thosestrategy on solving those problems..problems..
  21. 21. TALK SINCERELYTALK SINCERELY  Always remember: The strategicAlways remember: The strategic value of communications will notvalue of communications will not be clear to your Internalbe clear to your Internal Customer until you useCustomer until you use communication to solve his orcommunication to solve his or her problems..her problems..