Zach Schweikert's Portfolio

1. Zach Schweikert
Portfolio*
(He did it all by himself)
*so far

2. Outdoor Advertisement
This poster was designed for the TD Five Boro
Bike Tour. Designed as part of a course project.
BIKE NEW
YORK
TD FIVE BORO BIKE TOUR
rd
www.bikenewyork.org
RIDE FIVETHE
with
MAY 3

3. Website Design
TD FIVE BORO BIKE TOURMay 3
2015
search
•HOME •WHO WE ARE •WHERE WE GO •RIDE THE FIVE•SEE FOR YOURSELF
WHATʼS GOING ON?
©Jacob Slaton
©Jacob Slaton
©Jacob Slaton
©Jacob Slaton
This website was designed for the TD Five Boro
Bike Tour. Designed as part of a course project.

4. Website Design (cont.)
TD FIVE BORO BIKE TOURMay 3
2015
search
WHO WE ARE
SEE
FOR
YOURSELF
•HOME •WHO WE ARE •WHERE WE GO •RIDE THE FIVE•SEE FOR YOURSELF
©Katie Friedman
©Jacob Slaton
©Javier Oddo
©Ed Haas
TD FIVE BORO BIKE TOURMay 3
2015
search
After starting at Battery Park in Lower Manhattan, riders move north through
Central Park to Harlem and the Bronx and then head south on the FDR Drive into
Queens and Brooklyn. From there, riders will take the Brooklyn-Queens
Expressway onto the Verrazano-Narrows Bridge into Staten Island. The route
covers 40 miles. Scroll down for a route map.
WHERE WE GO
•HOME •WHO WE ARE •WHERE WE GO •RIDE THE FIVE•SEE FOR YOURSELF
©Sam Polcer
©Jacob Slaton
©Katie Friedman
©Eloy Anzola
TD FIVE BORO BIKE TOURMay 3
2015
search
(S) (M) (L) (XL)
YES! No, thanks!
Debit Card
RIDE THE FIVE
•HOME •WHO WE ARE •WHERE WE GO •RIDE THE FIVE•SEE FOR YOURSELF
©Eloy Anzola
©Ed Haas
©Javier Oddo
©Sam Polcer
TD FIVE BORO BIKE TOURMay 3
2015
search
Bikers take a well-deserved break at one of our five rest areas. Photo by Jacob Slaton
•HOME •WHO WE ARE •WHERE WE GO •RIDE THE FIVE•SEE FOR YOURSELF
This website was designed for the TD Five Boro
Bike Tour. Designed as part of a course project.

5. Boylan Soda Campaign
When researching consumer soda drinking
habits, I found that many of them were wary of
the unhealthy ingredients in soda. These print
ads are part of a campaign designed to highlight
Boylan Soda’s use of high quality ingredients.
Designed as part of a course project.

6. Humor Column
(/)
HUMOR (/PULP)
Schweikert: Columnist picks college over winter break
By Zach Schweikert (/writers/zach-schweikert/) Keepin' it fake
1 month ago
There’s nothing quite like finishing that last final. You’re writing like a maniac, BSing the last part of your essay about
checks and balances and the role of media in democracy and the first breath of the professor’s final words breaks the
silence. Everyone puts down their pencils and Winter Break has begun. That’s when I get excited. Why?
Because it’s Winter Break, for goodness sake! The tests are over, they were cake. I won’t be stressed, I’ll have no tests; with
time to sleep, I will be blessed. No more crunch time, no more deadlines, I won’t have to look for my newspaper headlines.
My folks will appear in the Honda outside, I’ll be so dang happy that I know I’ll cry. I’ll pack up my stuff — in the trunk it
will go — and we’ll race towards New Jersey ahead of the snow. The radio blasting those songs that I hate — yes, the season
is coming, but I’d rather wait. With wreathes and lights, my house will be decked. I’d say “Christmas trees,” but that term’s
not correct.
It’s not Santa, nor cookies that make break the best, it’s the fact that now I can finally rest. So I’ll sleep! I’ll sleep and I’ll
nap and I’ll slumber. I’ll forget about credits and debits and numbers. I’ll veg out for days, for weeks on end. And I’ll hang
out with all of those high school friends. And I’ll go to the movies, and spend lots of money. Unlike in the ‘Cuse, the skies
will be sunny. I’ll play my guitar, I won’t fear being noisy. Good lord, I can’t wait to be back in New Joisey.
For two or three weeks, I’ll sleep in every day. I’ll eat tons of food. I won’t care what I weigh. I won’t have any homework.
I’ll be super lazy. I can do all the stuff that would likely seem crazy. I won’t shower, or bathe. I’ll drink straight out the
carton. I won’t worry ‘bout girls, or parties or Barton’s. I’ll be perfectly happy, at least for a while, and affixed to my face
will be a huge smile.
I’ll see my family and that will be nice. I’ll probably go without checking MySlice. One week will go by, but it seems more
like four. And then I’ll realize — this is kind of a bore.
I’ll miss my roommate, my dorm and my friends, and I’ll start to wish break would come to an end. A month’s a long time,
and it goes by real slow. I’ll get sick of the cookies and men made of snow. Time ticks away at its sluggish, snail pace, and
I’ll be ready to get the heck out of this place.
I’ll miss bad peanut butter and stale moldy bread. I’ll miss squirming around my uncomfortable bed. I’ll miss cooking
ramen at 2 in the morning, and not caring at all about DPS warnings. I’ll miss freezing my toes off when I wait for the bus.
I’ll miss disappointment when I get a C plus. I’ll miss being broke and not eating breakfast. I’ll miss not having a homework
checklist. I’ll miss being addressed as an Orange Friend — or maybe I won’t, but those e-mails won’t end.
Winter break can get boring, and gets boring fast. On the flipside, college is often a blast. But a part of me misses the old
struggle bus, because college ain’t college unless part of it sucks.
Zach Schweikert is a sophomore advertising major. He has thoroughly enjoyed writing this column. If you can find all of
the hidden Pulp Fiction references in most of his pieces, he’ll buy you coffee. His column appears every Thursday in Pulp.
He can be reached at zdschwei@syr.edu
Published on December 4, 2014 (/2014/12/04/) at 3:45 am
FACEBOOK (HTTP://WWW.FACEBOOK.COM/SHARE.PHP?U=HTTP%3A//DAILYORANGE.COM/2014/12/SCHWEIKERT-COLUMNIST-PICKS-COLLEGE-OVER-
WINTER-BREAK/)
TWITTER (HTTP://TWITTER.COM/INTENT/TWEET?URL=HTTP%3A//DAILYORANGE.COM/2014/12/SCHWEIKERT-COLUMNIST-PICKS-COLLEGE-OVER-
WINTER-BREAK/)
Every week for the fall semester, I wrote a
weekly humor column for the Daily Orange, the
Syracuse Uiversity student newspaper. This is
my final article. More can be found here: http://
dailyorange.com/writers/zach-schweikert/

7. Just for fun...

8. 4 Taylor Street High Bridge, NJ 08829 • 908-442-3193 • zdschwei@syr.edu • www.linkedin.com/in/zachschweikert
Zach Schweikert
The Big Investment Syracuse University • S.I. Newhouse School of Public Communications
Syracuse, NY • May 2017 • Bachelor of Science: Advertising
Minor: Marketing • G.P.A.: 3.9 • Dean’s List • Renée Crown Honors Program
SOFTWARE
Photoshop • Illustrator • InDesign • GarageBand • Final Cut Pro • Word
• Excel • PowerPoint
SOCIAL MEDIA
Facebook • Twitter • Instagram
The Big Pay-Off
Standard Skills
Non-Standard Skills
ACCOUNT PLANNER (COURSE PROJECT)
Advertising In A Diverse Society Course • Syracuse, NY • Fall 2014
Conducted primary research through surveys & a focus group to design
an advertising campaign for Boylan brand soda • Designed campaign with
various media, including print,TV, web, direct & event advertising
ART DIRECTOR (COURSE PROJECT)
Graphic Design Course • Syracuse, NY • Fall 2014
Designed poster concepts for the TD Five Boro Bike Tour • Designed
a website concept for the TD Five Boro Bike Tour • Designed a tablet
magazine, including cover, introduction and pages with interactive features
COLUMNIST & STAFF WRITER
The Daily Orange • Syracuse, NY • Sep. 2013 – Dec. 2014
Wrote a weekly humor column for the fall semester • Wrote more than 20
articles for News and Features sections • Conducted nearly 60 interviews
with Syracuse University students and faculty and Syracuse residents
DIRECTOR & SCRIPT WRITER (COURSE PROJECT)
Multimedia Storytelling Course • Syracuse, NY • Spring 2014
Designed public service campaign • Wrote, directed and narrated fiction
short • Edited and conducted interview for documentary
VICE PRESIDENT OF SOCIAL DEVELOPMENT
Phi Kappa Theta Fraternity • Syracuse, NY • Dec. 2014 – Present
Oversee community service and philanthropy chairs • Raised $750 for
fraternity assisting Jolesch Photography Co. • Attend weekly meetings
STUDENT ASSISTANT
E.S. Bird Library • Syracuse, NY • Fall 2013 – Present
Help students locate materials • Assist students with hardware and
software• Catalog and organize books, maps and microfiche collections
• Process check-outs • Oversee student conduct
MUSICIAN
Guitar • Bass • Piano • Drums • Banjo • Mandolin • Harmonica • Voice
AMATEUR
Film photographer • Beatles fanatic • Lover of anapestic tetrameter
• Doodler • Spanish speaker • Record collector