Online Portfolio - Web Creative Director + Executive Producer Jonathan Bates
HC_SAMPLES ZACH
1. PRESENTATIONS
CLIENT: NIKE RUNNING
PROJECT: SHINE LA/PRESENTATION
THIS PROJECT CONSISTED OF BRAND DEVELOPMENT AND STRATEGIC RETAIL DESIGN.
HC DEVELOPED THE PRESENTATION AND BRAND EXECUTIONS THAT CARRIED OVER TO
RETAIL AND LIFESTYLE INTEGRATION.
2. ACTIVATION
CLIENT: NIKE SB
PROJECT: NIKE SB SKATE FREE ACTIVATION
WE TOOK THIS GRASSROOTS CONCEPT TO THE STREETS. THE ACTIVATION INCLUDED A
MOBILE UNIT WHERE CONSUMERS COULD TRIAL THE PRODUCT AND LEAVE WITH BRAND
KNOWLEDGE ALONG WITH A TAKE-A-WAY FLIP BOOK OF THEIR TRIALLING TRICK.
THIS ACTIVATION CONSISTED OF COLLATERAL/MOBILE/RETAIL AND DIGITAL MEDIA.
3. RETAIL
CLIENT: MULTIPLE
PROJECT: RETAIL/POP/DISPLAY
KNOWING YOUR CONSUMER IS VERY IMPORTANT. MARKETING TO THAT CONSUMER IS
JUST AS IMPORTANT. WE HAVE WORKED WITH VARIOUS SIZED BUDGETS AND STRIVE FOR
OPTIMAL RESULTS GENERATED FROM KEY STRATEGY AND INTELLIGENT CREATIVE. WE
WORK WITHIN A WIDE VARIETY OF SCOPE: RETAIL/ENVIRONMENTAL, IN-STORE PROMO,
PRODUCT ACTIVATIONAL DESIGN, SHELF/FLOOR TACTICS.....
4. COLLATERAL
CLIENT: MULTIPLE
PROJECT: COLLATERAL DESIGN
EFFECTIVE COLLATERAL CONTRIBUTES TO A SUCCESSFUL CAMPAIGN/LAUNCH.
THE BRAND OF THE COMPANY USUALLY PRESENTS ITSELF BY WAY OF ITS COLLATERAL TO
ENHANCE ITS BRAND THROUGH A CONSISTENT MESSAGE AND OTHER MEDIA, AND MUST
USE A BALANCE OF INFORMATION, PROMOTIONAL CONTENT, AND ENTERTAINMENT.
5. BRANDING
CLIENT: MULTIPLE
PROJECT: LOGO CONCEPT/DESIGN
A LOGO IS NOT A BRAND. BUT A LOGO QUITE OFTEN REPRESENTS THE BRAND. IT’S
IMPORTANT THAT YOUR LOGO IS AN ACCURATE REPRESENTATION OF YOUR MARKETPLACE
POSITIONING, PERSONALITY, AND MISSION. AND FOR SERVICE ORGANIZATIONS WITH
“INVISIBLE” OFFERINGS (NO TANGIBLE PRODUCTS), THE LOGO OFTEN REPRESENTS
THE OFFERINGS. SO DON’T UNDERESTIMATE THEIR IMPORTANCE.
6. DIGITAL MEDIA
CLIENT: MULTIPLE
PROJECT: WEBSITE/SOCIAL MEDIA/MICROSITE/BANNERS/HYBRID APPLICATIONS
WHILE PROCESS CHANGES CAN ACHIEVE CAMPAIGN INTEGRATION, THEY WON’T DELIVER
DIGITAL INTEGRATION. TO DO THAT, YOU NEED TO RETHINK STRUCTURE.
7. PACKAGING
CLIENT: MULTIPLE
PROJECT: PACKAGE CONCEPT/DESIGN
WE AT HC BELIEVE THAT PACKAGING IS JUST AS IMPORTANT AS THE PRODUCT.
IN TODAY’S WORLD, BRAND INTEGRITY ALONG WITH STRONG DESIGN/RETAIL
PRESENCE IS PRICELESS.
