7. • Started in 2007
• S-curve Model
Source: Juan Carlos & Méndez García, ‘S-curve model for Facebook and Dropbox user adoption’
- Development
8. Date
Revenues in
million US$
Number of users
in million US$
Revenues per user
in US$/year
Jun-10 14 7.5 1.87
Oct-11 Close to 240 45 5.22
Nov-12 Close to 500 100 4.9
Feb-13 Above 520 110 4.82
Revenue
0
100
200
300
400
500
600
Jun-10
Jul-10
Aug-10
Sep-10
Oct-10
Nov-10
Dec-10
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Dropbox Revenues in million
- Development
9. 2007
2008
2012
2013 – 4
2013 – 7
Release Chinese
version
Dropbox platform
(API)
Automatic photo
upload
9 employees
Give birth
11. - Sharing
• Share single files with friends via a URL
• Share folders with invited Dropbox users
12. - Bandwidth Saving
• Upload and download only the parts of files
that change during revisions
• If we make changes in a 125MB file, Dropbox
only needs to transfer 2 to 3MB of data to
update the file
15. - Free Space and Bonus Space
• Basically, free users have 2GB at first.
• But users can also earn their bonus storage space (up to 18
GB) by:
(1) Get Started-250 MB
(2) Refer Friends to Dropbox- 500 MB/per friend (up to 16
GB)
(3) Connect your Facebook or Twitter account- 125 MB/ per
account
(4) Follow Dropbox on Twitter- 125 MB
(5) Tell Us Why You Love Dropbox- 125 MB
(6) Manage Your Email with Mailbox for iOS- 1GB
And Much More...
17. • Pro Version (US$):
(1)100GB: 9.99/month; 99.00/year;
(2)200GB: 19.99/month; 199.00/year;
(3)500GB: 49.99/month; 499.00/year.
- Paid Version
18. - Paid Version
• Business Version:
As much as needed(Start at 1000GB) :
$795/year for 5 users ($125/additional
user/year)
19. - Paid Version
• “Over 200 million people and 2 million
businesses use Dropbox to work smarter.”
20. - Dropbox Open Platform
• Sync API: Helps our mobile app to store and
sync files with Dropbox
• Datastore API: Helps to keep your app's
structured data in sync
21. • Most revenue from subscription fee.
• Overall, the business model of Dropbox is
based on freemium.
• So far so good, cloud computing industry is
red hot and the segment that Dropbox is in
has 50%+ annual growth rates.(Forbes.com)
- Revenue
22. 1. Social System --
2. Organizational Infrastructure
3. Hardware / Software
4. Individual Users
--
--
--
23. - Social System
- Various competitors
- Folder sharing
- Public folder for non-users’
download
- Create short web link
Inhibiting
- Privacy & Security
- Multi-usage not available
- Folder sharing occupies
all members’ space
Limiting
Motivating
24. - Organizational Infrastructure
- Internet connection
a MUST
- Extra space given for
referring friends to
Dropbox
Inhibiting
- No extra space if friends
are already using
Limiting
Motivating
25. - Hardware / Software
Limiting
- Sync speed much
slower than external
hard disk (USB 2.0 / 3.0)
- Internet connection a
MUST
Motivating
(software)
- Work just like normal folders
- Flexible, browsers usage OK
- Auto sync
Inhibiting
(software)
- Time consuming
- No priority specification
26. - Individual Users
Limiting
- Space not enough
for very large files
(e.g. video, movie)
Motivating
- Free of charge
- Restore in all registered computers
- Extra space by completing tasks
- Selective sync
Inhibiting
- Have to put stuff in
designated “Dropbox folder”
27. Features Dropbox Google Drive Sky Drive
Free Storage 2G 5G 7G
Supported
Platform
Windows, Mac OS, Linux,
iOS,Android,
BlackBerry
Windows, Mac OS, iOS, Android
Windows, Mac OS, iOS, Android,
Windows Phone
Version History 30 Days for All Files
30 Days or 100
Document Revisions
30 Days or 25
Document Revisions
File Upload Limit
Unlimited Through Desktop App,
300MB Through Website
10GB Through Both Desktop App and
Website
2GB Through Desktop App,
300MB Through Website
Sharing Simple Sharing Link
Customized Sharing and Access
Settings
Customized Sharing and Access
Settings
Security
2-Step Verification, 4-Digit
Passcode for Mobile App
2-Step Verification Across All Google
Services
Verification Code when Accessing
PC Files Remotely
Supported File Types
Microsoft Office, Apple iWork,
Audio, Video and Image Files
Adobe Illustrator (.AI) & Photoshop
(.PSD), Autodesk AutoCad,
Scalable Vector Graphics, Audio,
Video and Image Files
Microsoft Office, Audio, Video and
Image Files
Upgrate Pricing
100GB$9.99/month or $99/year
200GB$19.99/month or
$199/year
500GB$49.99/month or
$499/year
25GB $2.49
100GB $4.99
200GB $9.99
400GB $19.99
1TB $49.99
2TB $99.99
4TB $199.99
8TB $399.99
16TB $799.99
(monthly rate)
27GB $10/year
57GB $25/year
107GB $50/year
- Competitors
28. • Connect every file, app and devices!
• Sync with cameras, TVs, cars, fridges and data
on EVERYTHING!
- Future Plans
