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イベントやりすぎた男の話	
Repro株式会社 井上 裕司
自己紹介	
2	
・Repro	マーケティングチーム	
・2017年6月にjoin	
・最近ボウズにしました	
・周りの反応	
「日本兵」「囚人みたい」
自己紹介	
3	
前は芸人やってました。
Reproはイベントたくさんやってます	
4	
開催	 	 	 	 	 	 	約40回	
動員	 	 	 	 	 	 	2,000人	
参加登録	 	 	3,000人	
2017年 1〜12月
本日の内容	
5	
話すこと	
話さないこと	
イベント集客のコツ	
イベント運営のコツ	
仮想通貨で失敗した話
何の数字でしょう?	
6	
気づき					20,000	
失敗								 100	
ノウハウ							 3	
そのうちの1つを大公開!
何の数字でしょう?	
7	
気づき					20,000	
失敗								 100	
ノウハウ							 3	
そのうちの1つを大公開!
結論	
8	
イベントは料理
みなさんのアタマの中	
9	
は?
つまりこういうこと	
10	
l  素材(人・コンテンツ)	
l  調理(運営)	
	
l  盛り付け(見せ方・雰囲気)	
素材×調理×盛り付け	
	 	 	 	 	 	 	 	 	 	 	 		
	 	 	 	 	 	 	 	 	 	 	でだいたい決まる
どちらが食べたいですか?①	
11	
	
A. ハンバーグ	
	
B.	肉汁たっぷり手ごねハンバーグ	
	〜熟成デミグラスソース〜
どちらが食べたいですか?②	
12	
	
A. グリーンサラダ	
	
B.	シェフのきまぐれサラダ	
	〜朝採れ野菜の自家製ドレッシン
	グ和え〜
つまり何が言いたいか	
13	
料理名めちゃくちゃ大事	
	
全てを込めるべし
料理名もイベント名も同じ	
14	
どんな味(内容)なのか?	
自分の好みに合いそう(自分向き)なのか?	
	
イベント名だけで判断してもらうことが重要
イベント名をつけるときのポイント	
15	
「自分ごと化」してもらうには	
明確に!	
・ 誰に向けたものか	
・ 何が得られるか	
・ 参加後はどうなるか
勝手に採点	
16	
TOKYO	MARKETER’S	TALK	
新しく〇〇をやってみた話	
東京のマーケター向け	 トークが聞ける	
様々なノウハウが得られそう
結果発表	
17	
控えめに言って	
最高
タイトルと合わせてLPも工夫しましょう	
18	
イベントページ	=	メニュー
イベントページに載せるもの(赤はオススメ)	
19	
・ 概要	
・ テーマ	
・ 日時	
・ 場所	
・ 費用	
・ タイムテーブル	
・ 持ち物	
・ 注意事項	
	
etc…	
・ 登壇者プロフィール	
・ 講演タイトル、サマリー	
・ 会場写真
イベントページに載せるもの(赤はオススメ)	
20	
・ 登壇者プロフィール	
生産者の顔が見える	
	
・ 講演タイトル、サマリー	
より具体的に味を想像しやすい	
	
・ 会場写真	
そこにいるイメージが湧く	
楽しそうな雰囲気が伝わる
ちょっと良いこと言います	
21	
ターゲットに	
満足してもらう	
参加者をファン化(リピート参加、口コミ)することが
継続的なコミュニティ成長には必要	
ただ人を集める
マーケター(切実に)募集中	
22	
人が来ても、他のチームに取られてます。	
もう限界です。
23	
ご静聴ありがとう	
ございました!

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イベントやりすぎた男の話(Repro株式会社 井上)