1. 1
March of Dimes Partnership
Leadership Communication
Life Savers
April , 2016
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Acknowledgments
Thank you to the March of Dimes, College Vue Apartments, UWF Fraternity and Sorority life
and friends and family for the endless support throughout the semester. We would not have
reached our goals without you.
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Table of Contents
Project Overview 4
Goals, Objectives, and Tactics 5
Project Activities and Outcomes 6
Project Summary and Reflections 9
Community Reaction Letter 11
Team Member Background Information 12
Appendix 22
● Class Strategic Plan
● Budget
● Newsletters
● Flyers
● Photos
4. 4
Project Overview
The Leadership Communication class at the University of West Florida had the opportunity to
partner with the March of Dimes this Spring of 2016. This class organized itself in a hierarchy
consisting of a class president, teams, and team leads. They established lines of
communication with the March of Dime’s individual contact for the area, Dannon Byrd. The
teams included a marketing, treasury, event, and Publix team. Each team had an individual
leader who communicated with the president and delegated roles to their team.
Further discussed will be the role of each team. The treasury team accounted for the donations
and fundraising revenue for the class as they strove to achieve their monetary goal. The
marketing team consisted of a video group who documented the class experience with March of
Dimes. They were also responsible for spreading information around the UWF campus and
beyond about March of Dimes events through Facebook and posters. The event team
sponsored an on-campus fundraising event that spread awareness of the March of Dimes
mission and raised revenue for our class goal. The Publix team ensures that each individual
store is properly equipped and prepared to support the March of Dime’s mission and to collect
donations from patrons.
Some of the March of Dimes events that the class contributed to include Mardi Gras tabling, the
Publix kickoff, and the UWF fundraising event. Each of these events allowed the class to
educate the public on the mission of the March of Dimes as well as raise money for our class
goal.
The leadership communication class has accomplished their goal of successfully collaborating
with March of Dimes as they implement their leadership abilities in practice. This project was so
important as they learned more of the impact this organization has had on many of them
personally. Most class members either are or know of someone who was born premature, and
the knowledge that they have acquired through this partnership is something to carry with them
as they build their families and healthy communities. By implementing their previous knowledge
of leadership, non-profit organizations, and team hierarchies, they were able to act as
volunteers, event planners, and fundraisers for March of Dimes.
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Goals, Objectives, & Tactics
● Goal: Increase class participation to 50-60% by end of semester
- Outcome: By the end of the semester, we had the entire class participating in an
event, a team, or a class project.
- Achieved
● Goal: Inform more UWF students of March of Dimes cause
- Outcome: With the Carnival event on campus, the Coin Drives, and the
distribution of newsletters, flyers, videos, and facebook pages, more UWF
students were informed of the March of Dimes cause.
- Achieved
● Goal: Increase awareness for premature babies in the Escambia County
- Outcome: With the above mentioned, the class was able to reach the greater
Escambia county to increase awareness. Also, the Publix campaign will be the
final push for marketing the March of Dimes and the final March for Babies walk.
- Achieved and in progress
● Goal: Fundraising:
Carnival = $500
Estimated cost =$300
Total Revenue = $200
Publix - $100 each = $700
Coin Drives = $150
Class = $115
TOTAL = $1165
- Outcome: Our initial goals for fundraising are being met but in different ways than
we expected. While the events we put on have been extremely helpful towards
the cause, we got more outside donations than we originally thought. We also
cannot fundraise within the Publix so the donations had to come from elsewhere.
So far, with a month left, we are only $225 behind our goal.
- In progress
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Project Activities and Outcomes
Class Timeline:
Thursday January 21st: March of Dimes Kick Off Breakfast at Gulf Power
Saturday February 6th: Mardi Gras Parade
Raised $205.00 by volunteering and selling t-shirts.
Monday February 22nd: Coin Drive
Tuesday February 23rd: Coin Drive
Monday March 7th: Coin Drive
Tuesday March 8th: Coin Drive
Thursday March 10th: Class Carnival Event on The UWF Cannon Greens
Raised: $243.38
Monday March 21st: Coin Drive
Tuesday March 22nd: Coin Drive
Monday March 28th: Publix Kick Off
Monday April 4th: Coin Drive
Tuesday April 5th: Coin Drive
Saturday April 9th-April 30th: Publix Fundraising Campaign
Saturday April 23rd: March for Babies
Event Planning Team
- For this team our main responsibilities were to plan events for fundraising and think of
different ways to fundraise and reach as big of an audience as possible.
- Our team was made up of people who were looking to volunteer and fundraise, while
also planning our big on campus fundraiser and handling our coin drive.
- The coin drive was bi-weekly consisting of two students from the class tabling in the
commons looking to get coin donations to put towards our class goal.
- The on campus fundraiser was put together by the team splitting up with different jobs
and then coming together to put the fundraiser in place.
- All events seemed to be successful and contributed to the goal of the class greatly.
Publix Team
- The Publix team played the vital role of managing area stores during the campaign. This
simple act of volunteerism significantly reduced the stress of March of Dimes employee,
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Dannon. All volunteer efforts culminated stronger bonds between March of Dimes and
Publix.
- Each student on the Publix team was assigned a store to manage. As the volunteer for
that store, the student was responsible for recognizing top fundraisers, ensuring each
store had supplies, and energizing the staff to fundraise for this cause. The goal of this
individualized attention and enthusiasm is to empower each store to surpass the amount
of money fundraised the previous year. Since the campaign has yet to take off, there are
no measurable outcomes for class efforts at this time.
(Team Picture)
Treasury Team
- The Treasury teams responsibilities is to create and manage a budget for the project.
We kept track and recorded all transactions during the course of the project in a budget
sheet.
- We divided our work by assigning different responsibilities so that each team member
would be responsible for keeping track of the transactions for another team.
Marketing Team
- Our main responsibility is to get any important information from MOD spread out and get
the locals knowledgeable.
- Our team is composed of the runners and the videography group. The runners are
responsible for hanging up all the tangible posters or flyers around the local area. The
videography group keeps a record of the process during the whole semester and they
also design the flyers and posters for all our major events. The team lead herself edits
the official newsletters for MOD each month, and the contents of any flyers and posters.
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Video Group (Subgroup)
- Our main responsibility is to document the progress of all events related
to March of Dimes this semester so that we can put together a 15-20
minute video compilation by the end of the semester depicting all the hard
work, fun, and achievements of the class.
- This can be used as a promotion video for future leadership
communication classes.
- Our team is comprised of photographers, editors, and videographers. The
photographers take pictures at the events, the videographers record
footage at the events, and the editors put the clips together into a video.
- Video links:
- Mardi Gras Parade
https://www.youtube.com/watch?v=2Xz3yOu2n30&feature=youtu.
be
- Balloon-Building Exercise
https://www.youtube.com/watch?v=34ztICF0Ptk
- Cannon Greens Carnival Event
https://www.youtube.com/watch?v=WQIXFfpxBF0
- Publix Kickoff
https://www.youtube.com/watch?v=x_tx68iWUEI
Project Summary and Reflections
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Overall Impact
Event Planning Team
As a whole the Event Planning team was meant to set up any event we might choose to
host as a class in order to fundraise for March of Dimes. We also were in charge of ensuring
other fundraising events ran smoothly: like the biweekly coin drive. Overall, participating as part
of this team shaped us each as individual leaders. When designated a task we had to meet our
personal goals as well as the goals our group leader set for us. As a whole our biggest victory
would be the large fundraiser we produced here on campus. With the gracious participation of
many organizations on campus and in Pensacola we were able to fundraise for March of Dimes
while also getting our community and classmates interested in what’s happening with March of
Dimes off campus. Some of our disappointments would include the time frame we had to work
with. The luxury of an expansive time frame simply wasn’t available meaning we weren’t able to
execute the fundraiser on as large of a scale as we had hoped. However, this also helped to
instill leadership and organizational skills that we can use later on. We recommend a high level
of organization, communication and leadership skills be used when creating any type of event:
large or small. We are proud to have done our part to help March of Dimes, ourselves, and our
community!
Publix Team
The Publix Team’s job was to make sure that each Publix in our region was equipped
with the supplies they needed to raise money for the March of Dimes campaign. Though the
campaign has yet to start, a victory we were able to make sure that each Publix was adequately
staffed by our team and a large portion of our team was able to attend the kickoff that was in Ft.
Walton. Overall, the impact cannot yet be measured quantifiably due to the fact that it hasn’t
happened yet. But in years past, this event is one of the largest campaigns that supports the
March of Dimes and our team’s support will definitely help our region’s numbers raise.
Throughout the planning of this process, we were able to learn the importance of delegating
responsibilities throughout a team. Also, communication was very important skill that we could
practice through this process. A recommendation that we could suggest is that our team be
given another project to do during the semester. Since the kickoff happened so late in the
semester, our team did not have much to do in the first few months and the addition of a few
other responsibilities would have added to the efficiency of our entire organization.
Treasury Team
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The Treasury Team goal has been recorded every transaction correctly and try to create
an accurate budget and managing income and spending. Our main victory has been without any
kind of doubt our budget, it has reflected all money movements accurately during the semester
and it has shown to be very useful for our class project. Some of our disappointments have
been some kind of neglects in our team communication, but we are pretty proud of the running
of our group. We realize that our overall impact in the final overcome of the class project is not
huge but we are glad with our contribution and with the work that we have added to the project.
The main leadership lesson that we have acquired within our group has been the
importance of delegating duties, as a leader you cannot do everything and you should learn how
to rely in your subordinates. We have also realized the importance of communication and
collaboration with all of our teammates within the team.
Finally, our only recommendation is try to organize and give team roles faster to
enhance the quality of the final project.
Marketing Team
The Marketing Team’s job was to get any important information from March of Dimes
effectively distributed so that the community would be aware of any March of Dimes events and
accomplishments. Our overall impact for the class was building connections with people in the
Pensacola area and establishing relationships so that more people would become aware of
March of Dimes and the goals our class had for the organization.
A victory we achieved was the creation and distribution of the March of Dimes official
monthly newsletter. The newsletter and other fliers have been seen by thousands of individuals
online, along with being posted up all around Pensacola. A disappointment we experienced
would have to be when there was a break in efficient communication between our source of
March of Dimes information and the editor of our flier which resulted in the inability to effectively
complete the requested newsletter.
Some key leadership lessons we learned were flexibility and the essentiality of
communication. When working with an organization or any type of group, communication and
instruction won’t always be crystal clear, so it’s good to be able to roll with the punches and
adapt to the situation.
Our recommendation would be to separate any large subgroups (such as the Video
Group) into their own respective teams. This will allow for less confusion, more effective
communication, and most importantly more chances for leadership opportunities. The Video
Group had their own group leader, but found themselves torn between that group leader and the
actual team leader.
Community Reaction Letter
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My name is Karen Drummond. I am a wife, a sister, an aunt and a friend. Most importantly,
though, I am a mother: someone I would not be without March of Dimes. I have four children, all
born at least three weeks earlier than their due dates. My oldest, however, arrived three months
early. At 21 years old I was healthy and excited to welcome my first child into this world. After
work one night a friend of mine I met in nursing school took my blood pressure after I told her I
had not been feeling my best. My blood pressure was sky high, and I just knew she was wrong.
She checked my blood pressure again and insisted she rush me to the hospital. I was scared.
My doctor immediately sprang into action and took me into emergency surgery. Thankfully a
nurse was nice enough to call my husband and family to let them know our baby girl was
coming much sooner than expected! I can not describe the pain a new mother feels when she is
told she is not allowed to hold her new baby. Immediately my baby was taken from me and
rushed to the NICU. As a nursing student I knew when the air was quiet my baby was in danger.
My daughter spent the first two months of her life living in an incubator connected to tubes and
wires that did everything for her. I couldn’t hold her for two and a half weeks and even when I
was cleared to hold her she could only be held 20 minutes at a time, three times a day. The
research March of Dimes makes possible is the only reason my daughter is alive today. Now,
she is flourishing as a senior in college and continues to fight as she did when she was so
small. I am so thankful to March of Dimes for helping all of my babies and for saving one of
them. I am blessed to have my daughter here today. March of Dimes gave me my children and
made me what I always wanted to be, a mother.
Team Members Background
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Bernice Aponte
● Bernice served by being the team leader for the Publix group. While managing her own
site, she was also responsible for making sure the other members had everything that
they needed. The site she worked closely with was the Publix in Peridido Key. As the
volunteer, she would recognize the top seller of the week, ensured the staff had what the
needed, supplies and education, participated on store visits, and attending fundraising
events.
Jing Bai
● Jing served as a member of the video group of marketing team and fundraising group of
event planning team. As a member of the marketing team, she worked with her team
lead to design flyer and poster and take some photos for March of Dimes events. For the
event planning team, she participated in the Coin Drive on Tuesday on campus.
Katherine Bary
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● Katherine served as a member of the Video Group, the subgroup of the Marketing team.
She was responsible for recording video footage at events as well as taking pictures.
She volunteered at by selling shirts at the Pensacola Mardi Gras Parade to fundraise
towards the class goal. As well as helping set up, volunteer, take pictures and clean up
for the Carnival Fundraiser the class put together to reach their goal.
Cora Bidlack
● Cora served as the CEO of the class project. As CEO, she was the main point of contact
between the class and the March of Dimes organization. She also lead the four team
leaders responsible for Event Planning, Publix, the Treasury, and Marketing. She held
many team meetings, lead class discussions and projects, and volunteered at the March
for Babies Kick-Off, the Mardi Gras parade, and the March of Dimes Carnival fundraiser
on campus.
Tomeisha Carter
● Tomeisha served as the Fundraising Team Lead of Event team hosting the Coin Drive.
The Coin Drive was scheduled bi-weekly on Monday and Tuesday. The Coin Drive was
an ongoing event on campus giving faculty, staff, students, etc. an opportunity to support
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the March of Dimes and to reach out and share as much information as possible about
this organization.
Yufan Cui
● Yufan served as a member of the video group, the marketing team, the fundraising
group, and the event planning team. As a member of the fundraising team, she
participated in the Coin Drive on Tuesday on campus and shared the posters with her
classmates, roommates, and other friends to make more people know about the events.
James Finsie
● James served as the Publix team as the representative of the Gulf Breeze store. In
addition James helped with other events such as the Campus fundraiser where he
helped bring members of his fraternity out to the event.
Deborah Granlund Novo
● Deborah served as a member of the Marketing team and Publix team. In the marketing
team her task was to distribute flyers for the March of Dimes events on campus and
residence halls. She was also a member of the video group, the subgroup of the
Marketing team, her tasks were to photograph and record video footage of the different
events throughout the semester. In the Publix team she and Josh were responsible to
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cooperate with the Publix store on Mobile Hwy during the MOD fundraising campaign.
She has also participated in events as the Mardi Gras parade in downtown Pensacola,
the Carnival fundraiser on UWF campus and the Publix kick-off in Ft. Walton.
Arvid Hallin
● Arvid served as a member of the Publix team at the Pace store with partner Mayra.
Except from this Arvid been been working with different fundraising events such as coin
drive and the cannon greens fundraiser.
Angela (Jing Yi) Hsu
● Angela served as a marketing team lead. Her job is mainly being a bridge between MOD
and the public, sending all the important information out in either an official newsletter
format or promotional posters and flyers. She manages the subgroup, videography
group, they get the detail edited contents and put them in a nice and professional design
before it gets to the public.
Joshua Johnson
● Josh served as a member of the Publix team representing the Mobile Hwy store. He was
one of the members who showed up to the kick off for Publix so he could meet the Publix
teams personally and see if he could help more in any way. His partner was Deborah.
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He also helped with promotion of the March of Dimes events by placing a flyer at his
work so customers can see the flyer posted in plain sight. He also helped out with the
March of Dimes carnival event on campus by staying for the entire event time.
Abbie Kellett
● Abbie served as a member of the marketing and event team. As a member of the
marketing team, she worked with her team lead to distribute posters and information to
the public concerning March of Dime’s events. With the event team, she helped organize
the March of Dimes event on campus and volunteered during the event itself. She also
volunteered at March of Dimes events, including Mardi Gras.
Teressa “Tess” Knight
● Tess has served as a member of the Treasury Team. As a member, she was
responsible for the Publix’s team fundraising. This has included communicating with the
team lead, collecting and counting money, and lending a helping hand to my fellow
teammates when they needed help. She volunteered at the first March of Dime kick off
breakfast meeting at Gulf Power. She will be her team’s spokesperson on the final
presentation team. She has been an active participant is any class discussion during the
semester, while not missing any classes.
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Picasso Knowles
● Picasso served as a member of the event team , fundraising team and also the Publix
team. He worked with Daniel with managing the store that’s on Nine Mile Road. He
makes weekly visits ensuring that the store has everything they need and everything is
running smoothly. Picasso was also the main source of communication with the
organizations in the NPHC in regards to our fundraiser event that was on the Cannon
Greens. He ensured that they knew the day of the event and he also received a donation
from his chapter towards our class goal.
Linton Lewis
● Linton has served as a member of the Marketing team. As a member, he was
responsible for placing flyers in the designated areas with the intention of informing the
community of upcoming events. He volunteered at the Mardi gras event, selling March of
Dimes shirts and fundraising. He will be the Marketing team's spokesperson for the final
presentation to the March of Dimes.
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Maura Little
● Maura served the class by managing a Publix site. She was responsible for the 9th
Avenue Publix near the mall. As the volunteer for this Publix, she recognized
outstanding employees, did store visits, and ensured that the Publix staff had all the
fundraising materials they needed.
Daniel McBurney
● Daniel served the class by managing a Publix site on the corner of 9 mile and University.
As the volunteer for this Publix, he recognized outstanding employees, did store visits,
and ensured that the Publix staff had all the fundraising materials they needed. He did
this with the help of his partner, Picasso Knowles.
Matthew Mitchell
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● Matthew served the class by being a member of the Video Group, the subgroup of the
Marketing team. He was responsible for recording video footage and taking pictures at
every event the class was apart of. He was also a member of the publix team where his
role was to fill in for any sick or unavailable Publix site volunteers.
Mayra Quinones
● Mayra served as the team lead for the Event Planning Team and as a member of the
Publix team managing a site in Pace. As the lead for the Event Planning Team, she
helped contact organizations and business to be apart of/sponsor the event and
fundraising. She also coordinated the on campus event and gathered her team and the
other students in the class to volunteer and collect money. For the publix team, she is
another contact that helps the store to stay prepared and have whatever materials are
needed for the time being. She does this work at the Pace Publix with the help of her
partner, Arvid Hallin.
Pablo Rodriguez Alonso
● Pablo served as a member of the treasury team. He was responsible for the Donations
part inside the General Budget. He has collaborated also with the rest of his teammates
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in collecting and counting money from the different events of the class, and trying to help
his teammates when they needed help, especially his team leader who was the person
with more responsibility within the team.
Sebastian Salomonsson
● Sebastian served as the team leader of the treasury team. He was responsible for the
budget for monitor that it was updated correctly and to help the members of the team. He
would attend meetings and send out information about the project to his team. He
volunteered to raise money during the Mardi Gras parade and the big fundraiser that the
class organized.
Matthew Stott
● Matthew served as a member of the Video Group, the subgroup of the Marketing team.
He was responsible for recording video footage at events and then editing the footage
into videos for the final documentary.
Mary Stucko
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● Mary served as a member of the Publix Group. As a member of this group she is
responsible for the Publix on Pine Forest. As a Publix volunteer she is in charge of
checking in with them every week to make sure they have all the supplies they need,
recognize the top seller of the week, and be there for other members of the Publix team
if they need any help.
Marcelo Valdemoro Gavete
● Marcelo served as a member of the treasury team. He was responsible for the Event
team part inside the General Budget. He has collaborated with the rest of his
teammates in collecting and counting money from the different events of the class, and
to be in contact with the event team. Moreover, he has tried to help his teammates when
they needed.
Alexandria Williams
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● Alexandria served as a member of the event planning team. Being a member of this
team meant Alexandria was responsible for helping plan a large fundraising event on
campus as well as ensuring all other fundraising events ran smoothly.
Joseph Williamson
(Picture)
● Joseph served as a member of the event planning team. As a member, he helped plan
and organize the March of Dimes event on campus, along with helping to get other
student organizations to attend.
Yuan Yao
● Yuan served as the team leader of the Video Team, which is the subgroup associate
with the Marketing Team. His responsibility is about doing the video record and photo
record for each of the class event. As well as editing the footages. He also collect and
share information with his teammates and support Marketing Team doing some publicity.
He also volunteered to raise money during the Mardi Gras parade and Cannon Green
fundraising.
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Appendix
Action Plans
Class Strategic Plan
Class Lead: Cora Bidlack
Mission:
The mission of this Leadership Communication class is to help volunteer and raise funds
for the March of Dimes Foundation by using a collaboration of our diverse skill sets and
expertise. This organization and its members will serve as the preeminent leaders at the
University of West Florida and strive to impact our campus, community, and those affected by
premature births.
Tactical Goals:
● Increase class participation to 50-60% by end of semester
● Inform more UWF students of March of Dimes cause
● Increase awareness for premature babies in the Escambia County
● Carnival = $500
Estimated cost =$300
Total Revenue = $200
Publix - $100 each = $700
Coin Drives = $150
Class = $115
TOTAL = $1165
Action Plan (Timeline):
Thursday January 21st: March of Dimes Kick Off Breakfast at Gulf Power
Saturday February 6th: Mardi Gras Parade
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Monday February 22-23: Coin Drive
Monday March 7-8: Coin Drive
Thursday March 10th: Class Carnival Event on The UWF Cannon Greens
Monday March 21-22: Coin Drive
Monday March 28th: Publix Kick Off
Monday April 4-5: Coin Drive
Saturday April 9th-April 30th: Publix Fundraising Campaign
Saturday April 23rd: March for Babies
Internal Audit (SWOT Analysis):
Strengths:
· Large group (approx. 25 students)
· Diverse Skill Sets
· Strong Networks
· Events are Already Planned
Weaknesses:
· Limited Individual Schedules
· Limited Time to Execute Project
Opportunities:
· Ability to communicate with community partners
· Large Presence at Events
Threats
· Too Much Planning, Not Enough Executing in Short Timeline
Organizational Structure:
CEO: Work with each person and coordinate all efforts of the project.
Marketing: Distribute and market all events put on by March of Dimes and by the class.
Publix: Coordinate with all Publix volunteers to make sure all efforts are moving forward.
Event: Work with his/her committee to coordinate coin drive, big event, and various MOD
events.
Treasurer: Maintain class funds and budgeting.
Team Members:
Members of Team: Email: @students.uwf.edu Task:
Cora Bidlack cmb94 CEO
Angela Hsu jh100 Marketing Lead
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Bernice Aponte bda3 Publix Lead
Mayra Quinones mjq3 Event Lead
Sebastian Salomonsson ss175 Treasurer
Marketing
Team Lead: Angela Hsu
Mission:
Simply get the necessary information and the news spread out efficiently and successfully
communicate with our target audience.
Tactical Goals:
To successfully communicate with everyone who’s involved with this project, I would like to
create both internal and external communication network. Internal part simply means how our
class is going to contact with each other and also providing a platform for the whole class to
share new ideas and information. External part includes every other participants of the events we
are holding, and how we are going to spread out the information about the event to them. The
goal is to connect all the human resource we have efficiently and at the same time get the
information spread out to our targets as soon as possible through the social media. While we are
doing our jobs, the videography group will be there to record the whole process, produce
promotional commercials and make a memorable video out of it at the end.
Action Plan:
Internal
Facebook- Creating a page or a private group only for our class. This will be the platform for us
to share ideas and information during the whole project period.
Whatsapp- Creating a group for leaders of each team to communicate and get information
instantly.
External
March of Dimes Newsletter Articles- This is going to be the official newsletter to announce the
events or the information and the official webpage will have the access to every newsletter.
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Facebook- Creating a public Facebook fan page specifically for this term and post the
information about the events we are holding and the official newsletter here.
Videos- Before any big events, the videography group can film a short video for us to use as a
commercial to promote our action and post it on Youtube or Facebook page.
Email network- If there are any specific events for the publics to sign up and join, we will get
their emails when they are signing up and this will be the major access to our participants.
Posters/Flyers- We can print out the newsletter of the biggest or major events and have the
runners to spread it out to the stores nearby in this area to increase our exposure.
Organizational Structure:
Marketing Group Lead: Responsible for the performance of marketing group.
Newsletter Editor: The newsletter editions and all the other accesses to our information.
Runners: Get the tangible posters, newsletter or flyers spread out.
Videography: Record the whole project process and the promotional commercials.
Team Members:
Members of Team: Email: @students.uwf.edu Task:
Angela Hsu jh100 Marketing Lead, Newsletter Editor
Arvid Hallin ah108 Newsletter Editor
Joshua Johnson jlj60 Runner
Abbie Kellett akk6 Runner
Deborah Granlund Novo dg59 Runner
Linton Lewis flf3 Runner
Yuan Yao yy28 Videography
Matthew Stott mjs52 Videography
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Video Team
Video Lead: Yuan Yao
Mission:
To capture the work and effort that goes into planning events and supporting a non-profit
organization such as March of Dimes with film and pictures. Corporate with the marketing team
and other teams, and supporting them with providing photographs and videos to document their
leadership action contributing to the March of Dimes
Tactical Goals:
To document the progress of all events related to March of Dimes this semester so that
we can put together a 15-20 minute video compilation by the end of the semester depicting all
the hard work, fun, and achievements of the class. This can be used as a promotion video for
future leadership communication.
Action Plan:
As the video team, our action plan includes predetermined positions for people at every
event our class is involved in. As well as, interviews to be conducted with every team leader with
strategic questions prepared beforehand to enhance the quality and complete the video group
tactical goal.
March 7- Coin Drive
(Commons)
11:00am- 12:30pm
Videographer-Yuan
Photographer- Kat, Jing
Editor- Matt S
March 8. Publix Kick Off
(Fort Walton)
10:00am-12:00pm
Videographer- Yuan
Photographer- Matthew M.
Organizational Manager- Kat
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March 10. Carnival Campus
Fundraiser (Cannon Greens)
12:00pm- 3:30pm
Videographer- Kat and Yuan
Photographer- Matthew M, Yeti
March 21 Coin Drive
(Commons)
11:00am-12:30pm
Videographer- Yuan, Matthew M.
Photographer- Jing
Editor- Matt S
March 27.- April 11 Publix
Campaign Video Days (We
will coordinate with each
group for a video and
photograph day)
all members involved
April 18 Coin Drive
(Commons)
11:00am-12:30pm
Videographer- Yuan, Matt M.
Photographer-Jing
April 23. March for Babies Videographer- Yuan, Yeti
Photographer- Kat, Deborah
Organizational Manager- Matt M.
Interviewer:
We will hold several short interviews with each group leaders and class CEO, and Carl.
Organizational Structure:
Director: guides scene ideas and guides the theme of the documentary
Editor: works with director to maintain video idea, and edits film to create effective film
Camera Operator: operates camera
Interview Host: ask strategic questions to people being interviewed to reach tactical goals
Organizational Manager: insure goals are continuously being met, maintains schedule and ideas
from director
Team Members:
Members of Team: Email: @students.uwf.edu
Yuan Yao yy28
Matthew Stott mjs52
Katherine Bary kab82
Jing Bai jb135
29. 29
Yeti Cui yc42
Deborah Granlund Novo dg59
Matthew Mitchell mam134
Publix Group
Team Lead: Bernice Aponte
Mission:
The mission of the Publix group is to support, encourage, and brainstorm with the particular
Publix sites that each group member is assigned to.
Tactical Goals:
● Meet with Publix coordinators each week to discuss what has happened this past week and
what is planned for the coming up week.
● Present each Publix site with fundraising ideas to support our class.
● Hand out prizes to top fundraising cashier.
● Present ideas for higher rates of competition between employees, therefore gaining higher
rates of donation.
Action Plan:
Bernice Aponte (Perdido Key) – My plan is to meet with the Publix official in charge,
once we know who it is, at least once a week. During this time, I would find out
information about how this week, or previous depending on when in the week it is, and
bring in rewards for the top employee with donations for the week. Also, once I know a
better understanding of the limitations we are going to have I will see what I can do as a
fundraiser to help the class, but I was thinking about something where we have class
representation at some of the events that the Publix wants to put on, and we split the
fundraising profit on that event.
Maura Little (9th Ave) – My plan is having my Publix donate a coupon or voucher for a free
box of cookies or a cake. People can be entered into the raffle by donating to the March of Dimes
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at any dollar amount. We can get creative and come up with different prizes for customers to win
each week. We can also do a small scale coin drive with jars at the registers, or allow the
customer to round up their purchase to the next dollar with the additional change proceeding
MOD.
Deborah Novo/Josh (Moblie Hwy) –We have the idea of having weekly contact with our
Publix and secondly, doing some kind of advertising; maybe putting flyers up in front of the
Publix. Also, we want to hear from them on what activities they have done in the years
before and if they have any new ideas for this year’s fundraising.
Mary Stucko (Pine Forest) – I plan on having a quarter drive where a cardboard box will be
set-up at each register to have people who don’t want their spare change when they check out to
drop it in the box. I will also suggest if it is okay to bag items for tips to help our class fundraiser.
James Finsie (Gulf Breeze) - Raffling off a Publix gift card is something I believe could be very
effective. Each register will ask customers to donate with the chance of winning the gift card.
The amount on the card will be determined once I am able to speak to those in charge at my
particular Publix.
Daniel and Picasso (University Parkway)- We will both work with our Fraternities to put on a
fundraiser at our Publix to raise money.
Mayra and Arvid (Pace)- While keeping up with the Publix weekly and making sure they have
everything they need; we will also be planning to do a fundraiser with them. I (Mayra) have
connections at the soyo (yogurt) place in Pace and I was thinking of a way to connect the two. If
not that then we will continue brainstorming to work with the Publix the best way we can while
raising money.
Organizational Structure and Team Members:
Member E-mail
@students.uwf.edu
Publix Site
Bernice bda3 Perdido Key
Maura mkl16 9th Ave
James jcf27 Gulf Breeze
Mayra mjq3 Pace
31. 31
Arvid ah108 Pace
Mary mts23 Pine Forest
Deborah dg59 Mobile Hwy
Josh jlj60 Mobile Hwy
Picasso prk4 University Pkwy
Daniel dlm54 University Pkwy
Event Planning
Team Lead: Mayra Quinones
Fundraising Team
Fundraising Lead: Tomeisha Carter
Mission:
To coordinate fundraising for the class for March of Dimes.
Tactical Goals:
● Keep expenses low. The events must be cost effective to the economy of our community.
● Think outside the dollar. Consider alternate types of donations that could help reduce
expenses and increase revenue.
● Set, a time, date, place. Date of Carnival Fundraiser: Thursday March 10th from
12:30pm-3:00pm
● Create a budget for the event
● Stick to schedule but be ready for adjustments
● Register event (UWF)
● Generate sponsorships (Local Businesses)
● Brainstorming ways to advertise events
Action Plan:
Fundraiser: Coin Drive (Bi-Weekly) (On Campus)
Total Budget and Expense: Goal: $150.00
· Time: 11:00am-12:30pm, Mondays, Tuesdays
· Place: UWF Commons
When will we start this fundraiser? Monday, February 22, 2016
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Big Event: Carnival
Budget: $500.00
Date: Thursday, March 10, 2016
Time: 12:30-3pm
Place: Cannon Greens
Organizational Structure:
Runner: Find out information about partner organizations, Registration for Commons for event
Volunteers: Someone who is free to help with this event
Necessary Coordinator: Collecting and Wrapping up materials needed to host fundraiser
Event Planner: someone who coordinates all events of fundraising
Team Members:
Members of Team: Email: @students.uwf.edu Task:
Picasso prk4d Runner
Alex akw23 Necessary Coordinator
Jing jb135 Volunteer
Yeti yc42 Volunteer
Mayra mjq3 Runner/Event Planner
Abbie akk6 Volunteer
33. 33
Treasury
Team Lead: Sebastian Salomonsson
Mission:
Create an accurate budget and managing income and spending.
Tactical Goals:
● To have recorded every transaction correct
● The difference between our estimated budget l does not differ too much with the actual budget.
● Support other teams.
Action Plan:
Finish the budget
Make a general ledger
Keep track and record every transaction
Organizational Structure:
Advisor: Manage the money and advise accountants
Accountant: Keep track of all incoming funds from the class and from fundraisers
Team Members:
Members of Team: Email: @students.uwf.edu Task:
Sebastian Salomonsson ss175 Team Lead
Pablo Rodriguez Alonso pr24 Donations budget responsible
Picasso Knowless prk4 Advisor
Teressa Knight tak17 Publix budget responsible
Marcelo Valdemoro mlv13 Event budget responsible
