Pakistan Broadcasting Corporation (Radio Pakistan) has launched three new FM music channels called Dhanak FM-94 in Karachi, Lahore, and Islamabad. The channels aim to provide a variety of musical genres including classical, folk, ghazals, qawalis, and film music. Dhanak FM-94 targets different audiences throughout the day with different music types. The document provides programming schedules, contact information, and commercial rates for advertising on the new music network.

1. Music Channel
Dhanak FM-94 Network
With 03 Stations Now !
Pakistan Broadcasting
Corporation
Presents

2. Music Channel
Dhanak
FM-94
Network
Introduction
Pakistan Broadcasting Corporation (Radio Pakistan) has launched
three new FM Channels (Dhanak FM-94) from Karachi, Lahore and
Islamabad.
The basic philosophy behind this Dhanak FM-94 Channel is to
present Radio Pakistan’s flagships programs of the past decades
including Music (Bright, Reprising, Sufi, Vocal, Acoustic,
Inspirational, Soft, Jazz, Classical, Semi-Classical, Folk, Ghazals, and
Qawalis keeping in view the loyalty of the listeners.
This is back to back music channel and to preserve the basic sense
of good music PBC has taken step to launch these channels in the
biggest metro cities of the country.
With 03 strong stations at Karachi, Lahore and Islamabad, Dhanak
FM-94 is a quality source of information, Education and
Entertainment/Music to the certain target audience.
It is worth to share that Target Audience of this music channel
would be a great Target Market for corporate clients and
Advertising Agencies to broadcast their media campaigns.

3. Music Channel
Dhanak
FM-94
Network
Our Aim
Our Mission Statement :
We want to add our value for the social and public
development of our people”
Our Aim Or Motive :
To provide our listeners /Target Audience ; a very
“Healthy Entertainment/Music”
“Education through Information”
“Solution of their Problems for their Peace of Mind”
“Making them understand what they find complex”
and “ Marketing and Promotion of their products”

4. Music Channel
Dhanak
FM-94
Network
Coverage Area

5. Music Channel
Dhanak
FM-94
Network
Listenership

6. Music Channel
Dhanak
FM-94
Network
Commercial Tariff
Dhanak FM-94 Station Region Rate Per Minute
Dhanak FM-94 Karachi Sindh Rs. 500/-
Dhanak FM-94 Lahore Punjab Rs. 500/-
Dhanak FM-94 Islamabad Punjab Rs. 500/-
Total Network RPM Rs. 1,500/-

7. Music Channel
Dhanak
FM-94
Network
Programming

8. Music Channel
Dhanak
FM-94
Network
Stations
Program Schedule (FPC)
Timings Program Name Type of Music Target Audience
08 am to 10 am Subha Bakhair
Bright,Reprising,
Sufi,
Vocal,Acoustic,
and Inspirational
Working Men,
Women, and
House Wives
10 am to 12 pm Sur Taal
Soft, Jazz,
Classical, Semi-
Classical , Folk
and Ghazals
Senior Citizens
and Women
(House Wives)
12 pm to 2 pm Geet Sangeet
Acoustic, Bright,
and Reprising
General
Audience
2 pm to 4 pm Lok Rung
Ghazals and
Qawalis
General
Audience
4 pm to 6 pm Bolti Shaam
Instrumental,
Soft Rock,
Alternative and
Bright
Working men
and Women
6 pm to 8 pm Jal Tarang
Pop , Rock , Fast,
and R&B
Youth

9. Music Channel
Dhanak
FM-94
Network
Stations
Program Schedule (FPC)
Timings Program Name Type of Music Target Audience
8 pm to 10 pm
Rung Batain
Karain
Film Music (New
and Old)
General
Audience
10 pm to 12 am Yadashat Bakhair
Classical,Semi-
Classical, Blues
and Ghazals
General
Audience

10. Music Channel
Dhanak
FM-94
Network
Stations
Contact us !
Pakistan Broadcasting Corporation
Zonal Sales Office
14th Floor, New Broadcasting House,
Block-14, Gulshan-e-Iqbal,
Karachi
Pbcsaleskhi@hotmail.com
For Marketing and
Advertising
Muhammad Yousif Solangi
Marketing Officer
Cell. 0306-2605818
Dir. 021-99231405
Solangiusif@gmail.com
Yousif.solangi@radio.gov.pk