The document outlines a marketing initiative aimed at creating a relevant product that supports physical literacy in kindergartens while strengthening the brand image of Jupík. It introduces a digital platform facilitating two-way communication between teachers and parents to track children's progress in physical literacy and appreciate teachers' efforts. Additionally, the new product, Jupík Předškolák, is designed for children aged 3-6 and aims to enhance their physical literacy through engaging activities and support.

1. MARKETERS CHALLENGE:
Create a product/service relevant to Jupík and reflecting
NGO challenge.
Objectives:
1. Double the number of kindergartens applying for the program.
2. Build strong connection between Sokol and physical literacy.
3. Strengthen the equity and image of your brand by this program.

2. Insights
„Teachers are overwhelmed with daily routines and
interpersonal communication with parents, lack respect they
deserve for the tutoring our most beloved ones.“

3. DIGITAL PLATFORM
 Two-way communication
 Tracks the progress of children´s physical literacy
 Real time check of children´s activities
 Appreciation of teachers
Solution

4. Execution - platform
APPLICATION
- Smart phones / tablets / PC devices
- Intuitive for both teacher and parents
For teachers:
- Day-to-day instructions for classes
- Follows the Sokolík Pepík worksheets
For parents:
- Encourages parents to practise with kids after school time
- Buttons for appreciation of the teachers
Let´s move with Sokolík
Pepík

5. Execution - product
JUPÍK PŘEDŠKOLÁK
● Specially developed for children aged 3-6yo
● 4g of gradually released sugar/100 ml, enhanced with
vitamins and minerals
● Designed in combination of Sokol´s visual identity and
Jupík´s signature
● Steady part of the retail portfolio
● Produced in two designs

6. ● Driver of the initiative
● Platform developer
● New product launch
● Physical literacy owner
● Metodology credibility
● Printed materials to kindergartens
● Platform content supplier
Role of brands
BRAND ROLES

7. SeptemberJuly
Campaign ecosystem
ID 3457tp

8. JUPÍK PŘEDŠKOLÁK ENCOURAGES PHYSICAL
LITERACY IN KINDERGARTENS
Insight:
Teachers are overwhelmed with daily
routines and interpersonal
communication with parents, lack
respect they deserve for the tutoring
our most beloved ones.
IDEA:
A digital platform, where there is a two-way
communication between teacher and the parents,
tracking the progress of the children’ motivation,
confidence and competency of physical literacy
(literal, audiovizual). Parents see in real time, what
their children did and directly reward teachers.
1 2 3
Jupík is starting the initiative personally
in the kindergartens. Introducing the
new product supporting the physical
literacy for the pre-school children and
the platform itself
Teacher is registering his class to the
platform. Teacher receives the Sokol
materials.
Parents at the first day of school are
receiving the welcome drink for his
children which describes the platform
and the whole initiative.
Proper launch of commercionalized
product
Summary