1. Filing Information: January 2010, IDC #221648, Volume: 1, Tab: Users
Managed Network Services: Buyer Case Study
B U Y E R C A S E S T U D Y
Y a n k e e S t a d i u m I m p l e m e n t s S t a t e - o f - t h e - A r t T e c h n o l o g y
f r o m A T & T
Rena Bhattacharyya Courtney Munroe
Melanie Posey
I D C O P I N I O N
AT&T, in partnership with Cisco, implemented a comprehensive state-of-the-art
multimedia network for the Yankee Stadium, which was newly constructed prior to the
2009 baseball season. The Yankees were eager to equip their new stadium with
state-of-the-art communications technology. They wanted Yankee Stadium to
demonstrate the team's dedication to excellence, and at the same time offer fans an
innovative multimedia experience. Key findings from the new network implementation
include the following:
 AT&T implemented and now manages the entire network infrastructure at
Yankee Stadium. It installed a fully redundant Layer 2 and Layer 3 network that
supports IPTV, multicasting, POS transactions, ticketing, video surveillance,
security, routing and switching, unified communications, and wireless
connectivity, including WiFi and boosted wireless signals.
 AT&T maintains and proactively monitors the network for the Yankees. It keeps a
tier 3 operations team onsite at Yankee Stadium to ensure that the network and
applications run smoothly.
 To enhance the fans' experience and to streamline operations, the Yankees
implemented Cisco's IPTV solution, called Cisco StadiumVision. Deployment of
StadiumVision included teams from both AT&T and Cisco. The Yankees
indicated that AT&T and Cisco worked well together and that AT&T implemented
and integrated the Cisco equipment.
 At their lockers in the clubhouse, the Yankees players have touchscreens that
support video training, messaging communications, and filtered Internet access.
 The upper-level suites feature flat panel video monitors and VoIP
communications systems that can also be used to communicate with the various
vendors in the stadium.
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2. 2 #221648 ©2010 IDC
I N T H I S B U Y E R C A S E S T U D Y
This IDC Buyer Case Study discusses the implementation by AT&T, in partnership
with Cisco, of a comprehensive state-of-the-art multimedia network for Yankee
Stadium, which was newly constructed prior to the 2009 baseball season. This Buyer
Case Study provides a successful example of a complex managed services contract
that was implemented under demanding conditions and with an inflexible deadline.
S I T U A T I O N O V E R V I E W
O r g a n i z a t i o n O v e r v i e w
The New York Yankees, one of New York's two Major League Baseball (MLB)
franchises, are one of the most popular and successful sports teams in the world, with
a far-flung, enthusiastic fan base and a storied history that includes 27 World Series
championships, 40 American League pennants, and iconic names such as Ruth,
Gehrig, DiMaggio, Berra, Mantle, and Jeter. The Los Angeles Dodgers led the majors
in attendance in 2009 with 46,440 fans per game, while the Yankees were second
with 45,918.
After 86 years in the original Yankee Stadium ("The House That Ruth Built"), the team
moved into the new Yankee Stadium across the street at the intersection of 161st
Street and River Avenue. As Michael Kay, the Yankees Entertainment and Sports
(YES) Network announcer says on air, "Greatness has a new home address."
C h a l l e n g e s a n d S o l u t i o n
The Yankees were eager to equip their new stadium with state-of-the-art
communications technology. They wanted Yankee Stadium to demonstrate the
team's dedication to excellence, and at the same time offer fans an innovative
multimedia experience. The Yankees wanted the communications infrastructure in the
stadium to be future proof, allowing them to easily upgrade it to take advantage of
new, cutting-edge technology as it comes to market and as the team develops new
initiatives to extend the immersive experience for the fans. As new solutions and/or
devices become available, the team's leadership wants to be able to evaluate these,
and possibly incorporate them into the technology already deployed, ensuring that
fans enjoy a stadium experience that is second to none.
The old Yankee Stadium utilized separate voice circuits and T1 data circuits that the
Yankees managed themselves. The Yankees were disappointed with the performance
of the network at their old stadium. Staff complained that the network experienced too
many outages. Therefore, when evaluating service providers for their new facility, the
Yankees were looking for a partner that was considered a leader in the industry and
offered cutting-edge technology and services. After narrowing their selections down to a
short list of five providers, the Yankees awarded the contract to AT&T. The Yankees'
technology department indicated that the AT&T team was able to demonstrate that it
understood the Yankees' concerns as well as their goals, and shared their dedication to
excellence and vision for a new kind of fan experience, creating a high level of comfort

3. ©2010 IDC #221648 3
for Yankee management. Furthermore, AT&T understood that it was critical that the
network incorporate complete redundancy to ensure that it would not experience any
outages at any time. Additionally, the Yankees insisted that installation had to remain on
schedule to ensure that all solutions were up and running, as well as fully tested, before
the first game of the 2009 season.
AT&T implemented and now manages the entire network infrastructure at Yankee
Stadium. It installed a fully redundant Layer 2 and Layer 3 network that supports
IPTV, multicasting, POS transactions, ticketing, video surveillance, security, routing
and switching, unified communications, and wireless connectivity, including WiFi and
boosted wireless signals. The single, converged network incorporates Cisco 6509
core switches that are interconnected via 40Gbps links and provide access links at
10Gbps. The Yankee Stadium network utilizes MPLS to create four virtual networks:
public (which serves the luxury suites, the media, and the fans), point of sale (for the
stadium's concession stands), the Hard Rock Café and NYY Steak restaurants, and
the media network (for video distribution). The stadium network connects to the AT&T
network via high-speed OC-12 ACCU-Ring connectivity, which provides voice and
data access, and to the Yankees' Tampa training facility via DS3 private line
connectivity. Additionally, the entire stadium is feature enhanced for wireless
coverage. A distributed antennae system allows for cell phone coverage from all
major service providers. Also, WiFi connectivity is available throughout the stadium
but currently limited to Yankees employees, the media and personnel, and fans in the
luxury suites. There is also a datacenter onsite. AT&T also manages the security
environment with numerous firewalls and intrusion detection services. Additionally,
AT&T deployed and manages the 50-agent call center that is onsite. To enhance the
fans' experience and to streamline operations, the Yankees implemented Cisco's
IPTV solution, called Cisco StadiumVision. Deployment of StadiumVision included
teams from both AT&T and Cisco. AT&T has experience implementing the solution,
having installed it for other sports teams, including the Dallas Cowboys and the
Kansas City Royals. The Yankees indicated that AT&T and Cisco worked well
together and that AT&T implemented and integrated the Cisco equipment.
Installation of the solution began in February 2009. The Yankees indicated that the
biggest challenge to implementation was staying on schedule and meeting the tight
timeline required to be up and running in time for the home opener on April 16, 2009.
The Yankees were impressed by AT&T's ability to meet their time frame and to
present strategies for overcoming hurdles that could possibly have delayed the
network buildout.
R e s u l t s
 The technology in place at Yankee Stadium is impressive (see Figure 1). With
WiFi and cell phone coverage throughout the stadium, fans can be in continuous
communication. Furthermore, the more than 1,200 TV screens throughout the
venue provide fans with constant game coverage and updates at the concession
stands, on the concourse, and even in the restrooms. Yankees staff and
management enjoy high-end voice and data communications capabilities, such
as 10Gbps access links to the end users and video communications. In the
clubhouse, the Yankees players have touchscreens that support video training,
messaging communications, and filtered Internet access. The upper-level suites

4. 4 #221648 ©2010 IDC
feature flat-panel video monitors and VoIP communications systems that can
also be used to communicate with the various vendors in the stadium.
 AT&T provides a wide range of services for Yankee Stadium, not only core
network connectivity but also a variety of enhanced solutions. Its IP telephony
solution provides voice connectivity within the stadium and also to the Yankees'
Tampa training facility. The Yankees utilize AT&T's IP Call Center solution to
support Ticketmaster's onsite requirements. AT&T also supports the Cisco
StadiumVision video services as well as videoconferencing solutions. The
Yankees are using Tandberg's videoconferencing system for executive
communications between New York and Tampa and to support the team's
scouting and player development operations in China. Furthermore, AT&T
maintains and proactively monitors the network for the Yankees. It keeps a tier 3
operations team onsite at the stadium to ensure that the network and
applications run smoothly.
 Over the next three to five years, the Yankees plan to continuously enhance their
network and incorporate the latest technological innovations. Currently, many
interactive features such as remote food and merchandise ordering via IP phones
are available only in the luxury suites. However, future plans include alternative
camera views, on-demand instant replay, public WiFi access, more compelling
videoconferencing applications, interactive marketing applications, and (potentially)
digital fan interactivity with the players. The Yankees want to be pioneers when it
comes to communicating with fans and in evolving the way they interact with them,
suggesting the use of videoconferencing for more personalized exchanges.
F I G U R E 1
Y a n k e e S t a d i u m
Source: AT&T, 2009

5. ©2010 IDC #221648 5
E S S E N T I A L G U I D A N C E
The development of a true partnership between the Yankees and AT&T has done
much to contribute to the success of the project. In the course of the network
installation, AT&T and the Yankees have implemented a smooth and close working
relationship. This includes onsite presence of AT&T personnel at Yankee Stadium.
Yankee Stadium's CIO also testified to the professionalism of the AT&T installation
process and to the high level of satisfaction with the performance of the network to
date.
AT&T's broad range of capabilities has also been critical to the success of the
installation. Service providers interested in managing deals of this magnitude need a
broad range of skills. Expertise in network integration, project management
capabilities, close relationships with equipment vendors like Cisco, and the ability to
have onsite staff to augment customer personnel are just a few of the core
competencies necessary for the success of such a project. Furthermore, since the
network was designed to be future proof (to accommodate other features that the
Yankees may want to incorporate going forward), the service provider has to have a
broad product set. It also needs to be at the forefront of product and
feature/functionality innovations to meet customer requirements going forward.
Extensive experience in implementing both wireline and wireless solutions was
another core competency that AT&T brought to the deal. AT&T was able to offer the
Yankees extensive wireless expertise and a broad range of smartphones (including
the iPhone), enabling integrated wireless and wireline access to the Yankees'
network. For corporate clients looking to implement a cutting-edge network and offer
a compelling multimedia experience, the ability to offer devise-agnostic network
connectivity and converged communications capabilities is critical.
L E A R N M O R E
R e l a t e d R e s e a r c h
 2009 WAN Manager Survey: Topline Results for Managed Network Services
(IDC #221078, December 2009)
 AT&T Unveils Synaptic Compute as a Service: Extending Reach Into the Cloud
(IDC #lcUS22090409, November 2009)
 U.S. Ring Services 2009–2013 Forecast (IDC #219614, August 2009)
 Telcos in the Cloud: AT&T Goes Cloud with Storage (IDC #lcUS21874209, June
2009)
 AT&T Details Enterprise Strategy at Annual Industry Analyst Meeting (IDC
#218434, May 2009)
 Telecom Clouds: AT&T's Cloud Vision Clarified (IDC #218432, May 2009)

6. 6 #221648 ©2010 IDC
 U.S. Managed MPLS IP VPN Services 2009–2013 Forecast (IDC #217754, May
2009)
 U.S. Private Line 2009–2013 Forecast and Analysis (IDC #216069, January
2009)
C o p y r i g h t N o t i c e
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