Markelytics Solutions Ltd. is a leading global market research agency established in 2003 with offices worldwide. It is part of the Tokyo Stock Exchange-listed Cross-Marketing Inc., a pioneer in online market research. Markelytics enhances Cross-Marketing's brand equity and research capabilities. The company provides end-to-end research solutions using latest methodologies and techniques to serve clients in over 80 markets globally. It is headed by MD and CEO Jasal Shah and has a team that offers various market research and data services.

1. COMPANY PROFILE

2. Markelytics Solutions Ltd. is a leading global Market Research agency providing end-to-end research solutions, trusted
by the best. Established in 2003, today, we are part of market leader Cross-Marketing Inc. which is listed on Tokyo Stock
Exchange. Markelytics has a worldwide presence to facilitate real market intelligence using the latest methodology, best-
in-class research techniques and cost-effective measures for world’s leading research professionals and agencies.
Headquartered in Bangalore, India, we have offices in New Delhi and Mumbai (India), San Francisco (US), Dubai (UAE),
Singapore, and Tokyo (Japan). We do business with clients in 80+ markets across the globe covering Asia, Africa, Middle
East, America and Europe and use state-of-the-art technology and operational excellence to best serve our clients.
2

3. 3
Cross Marketing Inc. is the pioneer online research provider in Japan. With well over 10 years of experience in the field,
the flexibility of our proprietary system and overall capabilities allows us to constantly meet the ever-changing market
trends.
A Tokyo Exchange Listed company, we have a global presence, and we began offering offline services early on in our
history to better-fulfill their extensive research needs. In being able to keep up with the market demands, we now also
boast a full line-upof offline quantitative and qualitative methodologies that can be conducted in our in-house facilities.
Markelytics is a brand which tremendously enhances our overall brand equity and has added new research arsenal to our
global services.
Parent
Company

4. 4
Management
Team
Venkatesh DN
Director
Analytics
Rajesh Bodke
Director
Operations & System
Development
Anand P
Director
Heathcare Operations
Jasal Shah
MD & CEO

5. Our
Mission
5

6. 6
Core
Values

7. Markelytics Offices
Across the Globe
7

8. Our
Recognitions
8

9. Service
Verticals
9
• Business Consulting
• Consumer Insight
• Business Analytics
• Syndicated Report
• Loyalty Solutions
• Brand Equity &
Positioning
• Global Data Collection
• Survey Programming
• Data Tabulation
• Charting/Reporting
• Open‐end
Coding/Translation
• Quality Measurements
• Consumer
• Healthcare Professionals
• Patients
• ITDMs
• Affluents
• Automotive
• Panel Management Solutions
• CRM and Work-flowSolutions
• Online Communities (MROC)
• Survey Programming
• Quick Poll Platform
• DIY Tools

10. Corporate
Umbrella
10
Cross Marketing Markelytics
Medical World Panel
Velocity MR
Avidestal
Zippy Opinion
Velocity Healthcare
My Medical Panel

11. Organization
Hierarchy
11
Venkatesh DN
Director
Rajesh Bodke
Director
Anand P
Director
Jasal Shah
MD & CEO

12. Team in
Markelytics
12
ANAND P
RAJESH BODKE
VENKATESH
JASAL SHAH
• Survey Programming
• Data Processing
• PM (Online/Offline)
• Reporting
• Open-Ended Coding
• Panel Management
• Web Application
• Operations &
System
Development
• Data Mining
• Data Collection
• Human Resource
• Business Development
• Marketing
Communication
• Accounts
• IT & Admin
• Research

13. Important
Functionaries
13
• Anitha
• Kumar
• Vikram
•Darshana
•Nagaraja
•Anitha
• Rachan
• Nidhi
Human
Resource
Accounts
Admin
IT

14. M-Konnect
14
M-Konnect is our Customer Relationship Management tool, which engages, enriches and educates our colleagues on
various aspects & serves all the functions of a typical CRM such as Sales CRM, Learning & Development, Marketing
Collateral and managing leaves. It also functions as a Knowledge board, as it comprises of Global News – International
news on various sectors, Information Board – notifies employees of PR activities and important messages from the HR
and Poll of the week – where you can participate and test your knowledge on various topics.
Apart from these, we have a special section that show cases the brief intro of new employees and the journey of the old
employees. M-Konnect though functions primarily as a CRM, it is viewed more as a medium through which employees
engage and interact with the organization as a whole.