2. We have implemented
12,000 distributions.
We have performed
actions for 1,100
companies.
We implement 80
companies per month.
Annual operation’s cycle
2 million euros!
Customer satisfaction at
97%.
200 people permanent
stuff.
We have developed
and implement 5 points
check system.
Qualified stuff through
systematic education.
Innovative company
automation in our
sector, with the help of
GIS systems and ORAMA
ERP from Q&R.
From our
establishment in
1999 till today:
From 1999 … we increase your sales!
2
3. Flyers Distribution
Mailbox
Mailbox with Eurohole bag
Door to door
Door to door 80% with
Eurohole bag
Building Entrance with
Eurohole bag
Traffic Lights
Windscreens
To administrators
To school students
To college students
To company workers
To store owners
To office owners
To houses
To old buildings
To commercial points
To Public Trasportation
points
PROMOTION
Instore Promotion
Share samples
Tasting in enterprises
Merchandising
Services that Media Plus offers:
3
4. PROJECT MANAGMENET
Our goal & philosophy is the maximum satisfaction of our customers, the right planning and
implementation of the projects that are brought from sales and the provision - information of
supervisors with the data and materials they need in order to implement correctly and with the
maximum result for the customer
CUSTOMER SATISFACTION
Accurate project plan - proposals for its
improvement.
Updating - Reporting - Communication
Right implementation and Result
SUPERVISORS SATISFACTION
Accurate project information - Specialities
Organizing project with achievable goals
Providing all the nessecary materials - human
resources for the accurate project implementation
ACCOUNTANCY SATISFACTION
Satisfied customer = Fast money collection
Improvement of companie’s cash flow
Better incomes planning
SELLERS SATISFACTION
All above Repeating actions of their customers
[Maintaining clientele ]
Refferred customers from already satisfied
customers
1. Crews Programming
• Setting appropriate team leader
• Setting project excecution date
Emergency needs forecast (Change in schedule = Disatisfied customer. After
sending schedule to client crews are booked and any change is forbidden. Non -
entry project without sending whole project schedule )
2. Project Design
• Entering project from ordering form to the electronic system
• Creating appropriate material and project implemantation
• Map of the district of the client’s store - Daily Distribution Map -
Customers’List and more
3. Client Service
• Confirming the existence of the nessecary materials - products -
nessecary conveyor
• Sending schedule to customer
4. Organised Distribution
• Client is aware of the location of distrinbuted flyers by the dustribution team
• Client will be notified for how many flyers are needed for covering his store
district
• The district is divided into smaller areas and the crew enters an area if only
can complete the distribution efficiently.
Project Implementation Procedures
Customer Service Department
4
5. The 62% - 71% of the customers consider samples, coupons and offers an additional information
Media-Plus:We advice our collaborators to include in their flyers coupons, offers (with prices), while Samples Distribution
(and Tasting) proofs to be really useful and it’s better to be used for local companies workers, to pedestrians and
commercial points.
Furthermore, between customers that reject flyer distribution as communication mean, 52% - 63% of them
consider samples, coupons and offers useful.
Media-Plus: These technicals are welcomed even from the negatives! Much more from the positives against Flyers
distribution! The first assumption is confirmed.
79% of the flyers is beneficial: Customers keep, give each other, or simply keep an eye on distributed flyers,
meanwhile 23% of them reads them.!
Media-Plus: With 100% district coverage (100% penetration in buildings below 5 flats and 80% penetration in buildings
bigger than 5 flats) from Media-Plus, 79% of households sees with a degree of interest the flyer. Even if they will not act
immediately after reading the flyer, they capture in their minds the name / label of the company, something that helps
significantly their decision for future purchase. Here the repeat of the distribution is important for the increase of the
awareness.
38% of received flyers are kept from the customers for a few days, while 13% keeps them for more than a week.
Media-Plus:Thetimeofflyerpossessiondependsonitsexpediency- duration,itsqualityandthenatureoftheadvertised
product.
48% visited a store for information or buy after reading a flyer that where found in their door.The response of the
customers in a flyer that was delivered is 48%, meanwhile in a Direct Mail is 47%, in a TV commercial is 47% and
in the Press is 60%.
Media-Plus: Flyer Distribution as a Communication mean are competitive efficient against other means, such as mass
post delivery or evenTV commercial. Flyer distribution operates in focused district and targeted audience, while maintain
personal character, something that other means lack even if it is an important element. Sales are immediate, the result is
measurable, while gives ability to the customer to take targeted decisions about the segmentation of it’s buy.
Sendingflyersforincreasingsales
Statistical date about how many customers
receive flyers, what they want on the flyer and
how many will proceed to store point.
5
6. 1 Food Euripides
2 Food Quartetto
3 Food Kali pita
4 Food Pizza Planet
5 Food Goody's
6 Food Domino's Pizza
7 Food L'Artigiano
8 Food Geystikon
9 Food Lutece
10 Food Roma Pizza
11 Food Simply Burgers
12 Food Pizza Forza
13 Food Pitta Asteri
14 Food Geysimani
15 Food Pittes tou Nteny
16 Food Geyseis
17 Food Crunchy
18 Food Benvenuto
19 Food Buffalo Bills
20 Food Garden
21 Food It Fresh Food
22 Food Eis tin Polu
23 Food Polis
24 Food Zeas
25 Food I kouzina tis Xrysanthis
26 Food Thalassokosmos
27 Food Kifisias & Kassaveti
28 Food Nitsiakos Grill
29 Food O Piperakis
30 Food Portes
31 Food Xovoli
32 Tutorial School / Faculties Vasi
33 Tutorial School / Faculties Themelio
34 Tutorial School / Faculties Eurognosi
35 Tutorial School / Faculties Chalkidonio Odeio
36 Tutorial School / Faculties Ison
37 Tutorial School / Faculties So Easy
38 Tutorial School / Faculties Axon
39 Tutorial School / Faculties Technoplus
40 Tutorial School / Faculties Ekpaideytikos Omilos
Katsianou
41 Tutorial School / Faculties Mpompires
42 Tutorial School / Faculties Grapsas
43 Tutorial School / Faculties Androulakis
44 Tutorial School / Faculties Brown - Paraskevas
45 Tutorial School / Faculties Forum Idewn
46 Tutorial School / Faculties IQ Kids
47 Tutorial School / Faculties Diakrotima
48 Tutorial School / Faculties Mousouri
49 Tutorial School / Faculties Orama Paideias
50 Tutorial School / Faculties Papadopoulou
51 Tutorial School / Faculties Petraki - Valsamidou
52 Tutorial School / Faculties Sygxroni Ekpaideytiki
53 Tutorial School / Faculties Sxoles Xorou Mpertoli
Clientele – 1,150 clients till today
6
7. 57 Furnitures - Homeware Diafano
58 Furnitures - Homeware Kai
59 Furnitures - Homeware Nikko Market
60 Furnitures - Homeware Planet Home
61 Furnitures - Homeware Epochica
62 Furnitures - Homeware Organizer Stores
63 Furnitures - Homeware Sinialo
64 Furnitures - Homeware Real Home
65 Furnitures - Homeware Sof Top Oikia
66 Furnitures - Homeware Tiniakos
67 Furnitures - Homeware Andreadis Homestores
68 Furnitures - Homeware Pennie
69 Furnitures - Homeware Zafir Home Stores
70 Furnitures - Homeware Euro Sofa
71 Furnitures - Homeware Epiplokoinisi
72 Furnitures - Homeware Iosifidis
73 Furnitures - Homeware Baazar
74 Furnitures - Homeware Be Home
75 Furnitures - Homeware Second
76 Furnitures - Homeware Kourtinotopos
77 Furnitures - Homeware Petroxeilos
78 Furnitures - Homeware Psaradellis
79 Furnitures - Homeware Deligiannis
80 Carpets Upholistery Decorex
81 Carpets Upholistery Decostar
82 Carpets Upholistery Carpet Group
83 Carpets Upholistery Life Clean
84 Carpets Upholistery Xirogiannis
85 Carpets Upholistery Reizidis
86 Carpets Upholistery Sfantos
87 Carpets Upholistery Eco Carpet
88 Carpets Upholistery Alfa Cleaners
89 Building Services Geniki Episkevastiki
90 Building Services Express Home Service
91 Building Services Thermofler
92 Building Services Thermopetrol
93 Building Services Thermoil
94 Building Services Augeroil
95 Building Services Fujico
96 Building Services Ggalanos
97 Building Services Cemic
98 Building Services Climatism
99 Building Services Cosmol
100 Building Services Enviroclima
101 Building Services Nasko
102 Building Services Rioil
103 Building Services Apaloumin
104 Building Services Geodiktio
105 Building Services Doukas
106 Building Services Eko Service
107 Building Services Ydromichaniki
108 Building Services Etem
54 Tutorial School / Faculties Sxoles Xorou Sofos
55 Tutorial School / Faculties Vlaxas Dimitrios
56 Tutorial School / Faculties Ormi
Clientele – 1,150 clients till today
7
8. 109 Ghp Service
110 Kolomvounis
111 Public
112 Fnac
113 Electrological Stores– Electronic
Graphics – Super Market
Electronet
114 Best Lavriou
115 Athens Metro Mall
116 Digital Today
117 e-shop
118 HP
119 Indesit
120 Phillips
121 Koutropoulos
122 My Market
123 Grafodynami
124 Clothing – Footwear,
Entertainment, Information,
Personal Care
Quelle
125 Mfg-Millennium
126 V Sport
127 Orchestra
128 Alouette
129 Durex
130 Just Sport
131 Luciano Faketti
132 Mini Sports Club
133 Nicolas Fashion Group
134 Optical
135 Ragazza
136 Yves Rocher
137 Elliniki Omospondia
Britz
138 Metro
139 Cerberus
140 Vehicle Services Neas Kifisias
141 Vehicle Services IKTEO Pallinis
142 Vehicle Services IKTEO Aspropyrgou
143 Vehicle Services IKTEO Ionias
144 Vehicle Services Chips Away
145 Vehicle Services Tsopelogiannis
Clientele – 1,150 clients till today
8
9. Σύστημα ERP
Media-Plus has installed ORAMA ERP system of Q&R (system resource management)
This specific system is in the market since 1992 and is today in its 10th version. It’s a mature system, flexible in order to
serve small, middle and large companies. It has the speciality to be easily and quickly adjustable in the needs of each
organization. It’s an overall solution, not only a package for sale.
The system was adjusted in the needs of Media-Plus based on:
1. Covering needs in human resource management including scheduling and implementation
2. Financial Management for clear view of the cost, clientele and the easy information management. It’s an Oracle based
system and embeds accounting application.
It’s the first time our company, Q&R, installs ORAMA ERP in a business of flyer distribution and promotion provision sector.
This project was complicated due to the need of effective management of the stuff in such a dynamic environment. With
the use of ORAMA ERP, Media-Plus has the ability to have an accurate screen of each person, project and cost during its
operations. In that way company can serve its clients better and faster while they can receive decisions that keeps the
company competitive in its activation area.
9
10. Updated GIS system (Geographical Information System) for the
reinsurance of the well organized execution of the distribution.
In 2007 the installation of the
updated GIS system that we use
today, began. This system offers
informationthroughdigitalmaps.
Based on the latest (according to
the latest census of our country)
geographical data (number of
residences per block, population
data etc) and in combination with
the update of information and
statisticsthatarebeenrecordfrom
us, we can monitor the distances
and the number of households
per block in Attica and also in the
largest cities of Greece.
The software we already use,
helps us in the use of several
parameters in the process of
organizing each project, with the
latest electronic way. The printed
maps accompany each crew and
every postman making easier the
implementation, the control and
the evaluation. The completed
expeditions that are prepared
with the help of this system
allow the Manager to proceed in
improvements faster, to adjust
and re-evaluate constantly the
goals of each distribution.
Advantages of the GIS usage for us and
our customers.
• Be aware of the accurate number of households per block
• Inform our client for the accurate number of flyers that
have to be available
• Plan and organize better the implementation with the
appropriate number of postmens in order to achieved
the goal of the number of flyers to distribution in the
contracted time
• Better check from the supervisors and the crews
• We give the ability to our clients to check us better in a
moreessentialwayandevaluateusduringthedistribution
and also after its completed.
GIS System
10
11. Advantages of this service.
Saving flyers due to the reduced amount of flyers in each
building Saving in distribution cost because flyers are been
placed at the entrance and are being received 97% from the
customers.
Highly creative advertisement due to the visibility of the
flyer in the distributed area.
Differentiation from the competitors and other flyers that
are layed down the floor or on the railings.
High action effectiveness as the flyer is received by those
who are interested.
The flyer of the client is delivered inside Eurohole bag
and a few of them are placed at the entrance of the
building, in visible spot in order to be received those
who are interested in buying this specific product.
Customers’comments
20 people have come already, they found our flyer with Eurohole bag in their door, a week later. Much more
methodically distribution way against the previous ways from other distribution companies. Immediate response in all
our requests. The job was done with method and seriousness.
DECORE
Accurate placement of our flyer, thoughtful impression in homes’ entrance. Very satisfied from the distribution,
very organized approach.
E-SHOP
The flyer delivery helped significantly our sales during summer time, many friends and relatives received our flyer.
CLIMATISM
Shipment at the entrance with Eurohole bag
11
12. Distribution Philosophy
The goal is to communicate with the student and give him the
particular flyer. There are five ways of approaching him: Inside the
university,duringhistransportation,inplacesofmeetings,inconcerts
and his home living.
Distribution in Attica Universities
Distribution procedure:The distributor is placed at the entrance of the University and at the departments and distributes
the advertising material to the students of each department. For the departments in Attica 7,500 flyers are needed per
department but their number can change significantly with the attendance and the recessiveness.
Distribution in students’transportation spots
Distribution procedure: The distributors are standing in spots that students pass through in public transportation spots
in order to inform students-customers (target group: men-women 18-25 years old) about the product and delivery
informative material to who they are interested. The campaign take place in days and hours the students are moving.
Duration: 4 ½ hours, according to timetable of students are moving. There will be 6 standard spots per day and 7,500 will
be delivered.
Distribution in students meeting points
Distributionprocedure:Thedistributorsarestandingatcommercialpointssuchassquares,pedestrianstreets,commercial
streets in order to inform students-customers (target group: men-women 18-25 years old) for the product and delivery
informative material to who they are interested. The campaign take place during days and hours with high traffic in the
area.
Exhibitions – Events
Distribution procedure: Promoters with fluency in communication and properly educated, promote the student flyer to
people between 18-25 years old and customer, possible parents or relatives. The distribution will take place in various
events that are targeted to students mainly, like concerts.
Local mailbox distribution campaign in areas that students live.
Distribution procedure: Flyer distribution with or no envelop, in the mailbox of each building. If the building doesn’t have
mailboxes, the flyers are placed outside the main entrance, in the left or the right side. The number of flyers are the same
as the active bells of the building. The distribution will take place near Universities, students accommodation and where
the majority of students live (Zografou, Ilisia, Dafni, N.Kosmos, Aigaleo etc) 450,000 per time with two coverages.
Client Comments
Very good organization and serving from the company
Eurognosi
DeliverytoUniversity
12
13. Advantages of this service
• Saving flyers because flyers are received by customers
that are interested.
• Saving in cost of the distribution because flyers are
delivered hand by hand with the customer is interested.
• Differentiation from the competitors and other flyers
that are left down the floor or on the railings.
• High action effectiveness as the flyer is received by
those who are interested.
Distribution in commercial spots
13
14. In this service the flyer is placed at the
building, in different spots according to the number
of bells in order to be received by the administrator.
Inthisservicewehavecreatedacollaboration
with GFK MARKET ANALYSIS and is the only service
with 56% recessiveness. Number of research
7530504MA
Client comments
In some areas it wasn’t effective. In other areas had some results and in other the results were very satisfied. Our
review is that this service wants development. In most areas the distribution is right, based on the agreed procedure. In
general it was quite good.
Augeroil
We distributed at Northern Suburbs. We had 40 new customers. We expect to see if other new customers will
approach us during winter months and if the will keep the flyer.
Eco Floros
It was effective to new customers from specific areas. Distribution impression in checks we made.
EHS
Distribution to administrators
14
15. A cheap flyer distribution service, as the flyer is
placed at house mailbox.
Good service for companies that distribute
frequently flyers and with low cost.
Clients Comments
The check that took place during distribution showed the right placement of the flyers into mailboxes (our logo
was visible) and with the right number of flyers per building. The supervisor knew very well the whole distribution
procedure and had the complete control of his team.
My Market
Very good cooperation with the company. In some distribution we had significant increase of new customers.
Domino’s Evagellou
Distribution at mailboxes
15
16. A service where flyer is placed in front of the door in each
apartment. 60% penetration.
The only service in Greece that has counted 90%
recessiveness from GFK-MARKET ANALYSIS. Number of research
8081204MA
Client Comments
Our deliveries increased by ten per day. 100% increase. Excellent effectiveness and cooperation with team’s
supervisor.
GOODIES Nea Ionia
Very good penetration. Specialized supervisors in entering buildings.
Dominos Kolonaki
Something was done! New customers came in. It was a valuable cooperation.
Grapsas.
Door to door distribution
16
17. Building older than 20 years are present sale chances in services and
renovation items like:
• Door and window frames
• Kitchen furnitures
• Sanitary items
• Doors – Windows
• Tiles
• Paintings
Electrical Items
Media-Plus has developed a service that offers you the ability to
attract new customers that are interested in renovation.
Based on this service, the flyer is designed with its products and the
services you want to promote. After that your flyer is placed in a transparent
Eurohole bag and is placed at the central door handler of the building.
The distribution is done targeted in areas that are old buildings
constructed 15-20 years ago.
Campaign Output
This campaign has significant effectiveness from clients’data till today.
For 30000 flyers that are distributed in 10000 buildings there are 60 people
interested.
Client Comments
We had great attendance at the stores of the districts the promotion took place. The service door to door with
Eurohole bag is the service we need for our product. We continue our campaigns and in other areas and sectors.
ETEM
We had 28 calls the first week of the campaign. Greater outcome occurred in other municipalities.
Apaloumin
We had 40 calls in the first 3 weeks of the campaign. Many friends and customers saw the flyer hanged in their
entrance of their house.
Nasco
Many customers entered our store in Markopoulo and asked for products from the offers flyer. Many customers,
took the flyer in their home. We had good daily information for the progress of the campaign
Papapolitis
The campaign was effective because compeering it with customer traffic from last year, we had less reduce in our
turnovers about 10%. The other months we had a reduce of 20% and during campaign months 10% reduce
Psaradellis eidi ygeiinis
Sending flyer in old buildings
17
18. The sports newspaper Stadio by Metro is published from
METRORAMA PUBLICATIONS and is distributed at football field
KARAISKAKI and at other central spots in Attica the days Olympiacos
football team home match day, at coffee stores where we can find
relaxed people that receive it and read it.
Theorganizationofthedistributionishappeningwithcaution
in order to be covered all the areas effectively the most important
spots in Attica and is received by 80% of men and 20% of women.
The choice of distribution teams is made based on the
effectiveness and the good look of the people.
Important distribution spots
The distribution is taking place from promoters that wear
uniforms and are trained appropriately.
The newspaper has very good quality, with rich content, good
material with import advertisers and is targeted to every customer
with updated news and important reportage.
In addition fans that arrive early in football field can find it easily and
read it until the game starts.
25,000
to customers that are at coffee shops
20,000
at traffic lights in the most commercial spots in Attica
35,000
newspapers delivered at Karaiskakis football field.
Trust your flyer distribution in the services of the most
recognisable distribution company, with an updated sports
newspaper to be sure that will reach in little time and with effective
way the hands of the customers!
Distribution with Stadio by
metro newspaper
18
19. The service is about visiting special audience like
kiosks in order to be informed about a product, register an
order or other action.
Client Comments
Good result, kiosks were informed well, very good and quility results, very good comments. In addition very
good distribution. Very useful 5 page report in the end of the campaign. Very good supervisor. Merchandisers talked to
customers many times and the customer service support was very good from the company.
SSL
Merchandising
19
