- Time: September 2012 - Organization: College(undergraduate) - Class: Intro to Business Sustainability - Project description: This was a presentation of sustainability example. I chose a topic of the El Sistema, as an example of social rescue and cultural transformation.

1. Were they graduate
famous universities?
Are they from
powerful countries?
Is classical music
only for elite?

2. No

3. This orchestra started with 11 kids in a parking garage in Venezuela
Now, I’m going to tell you a story about
how they became one of the leading orchestras in the world

4. The El Sistema
The program of social rescue and cultural transformation

5. Venezuela suffers with…
Social pyramid
Poverty
Crimes

6. The aim of El Sistema
Remove children from poverty’s snares,
like drugs, crime, gangs and desperation

7. this instrument,
you are going to
change the world.”
With

12. “El Sistema is undoubtedly one of the most successful music
education projects of its kind in the world.” – Time Magazine
“The truth is, I have never felt so moved. Not only because of the
emotion of the moment… but because of the quality of the El
Sistema musicians.” –PLACIDO DOMINGO
Serves over 300,000 young people in Venezuela per year,
70% of the participants live below the poverty line

13. First point
Governments’
support
Second point
Economic
support
Third point
The power of
Art
3 main points of El Sistema’s success

14. miserable and tragic thing about poverty
is not the lack of bread or roof,
but the feeling of being no-one,
the lack of identification
and the lack of public esteem.”
- Mother Teresa
The most

15. Self-esteem Confidence

16. Insperation
England
Canada
Italy South Korea
• Similar programs more than 25 countries
• Many charities started to support music projects for underprivileged
children in the developing countries
United States

17. is suffering a huge spiritual crisis.”
- Arnold Toynbee
The world

18. Social entrepreneurship models
based on cultural and artistic concept
Hidden opportunities
Crossroads idea