YellowAPI.com Lunch & Learn

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YellowAPI.com hosted a Lunch & Learn session explaining the basics and the motivation behind the YellowAPI initiative.

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YellowAPI.com Lunch & Learn

  1. 1. Lunch & Learn Thursday, June 1st 2011 BETA Powered by
  2. 2. MAJ Jean-Luc David LT Jonathan Lavoie-Lévesque MAJ Yasha Sekhavat MAJ Thomas Petyt MAJ Bradley Wing COL Matthieu Houle MAJ Carolyne Moran couldn’t show up at the photo shoot:Linda Salicco Sylvie Lafond Lisa Lamontagne
  3. 3. mobile is sexy
  4. 4. our future. today…
  5. 5. critical mass
  6. 6. Wait! I’m updating my Facebook status. LOL!not only the young cool dudes
  7. 7. audience localcontent marketing solutions for SMBs intention to buy our DNA
  8. 8. 2010: a good start…
  9. 9. YellowPages.ca featured by Apple. WOW!
  10. 10. #1Applicationin Productivity Category
  11. 11. 2.5 million downloaded applications
  12. 12. 30% of digital searches in March 2011
  13. 13. ourcontentwil l make us win
  14. 14. pioneers of mobile monetization in Canada
  15. 15. Two targets, two products Local Advertisers Mobile Priority Placement National Advertisers Brand Filter
  16. 16. 2011 : think BIG
  17. 17. BETA Powered by
  18. 18. ApplicationWhat is an API? Programming Interface
  19. 19. Why give our content away for free?
  20. 20. 500,000+ applications
  21. 21. “why would we give our content away for free?” ROI
  22. 22. ApplicationWhat is an API? Programming Interface
  23. 23. DATA Yellow Media DatabaseAt YPG, one of our key assetsis rich local content.These listings also includeratings and reviews, pictures,videos and people listings. Business Listings People ListingsWe have 1.5 M geo-codedbusiness listings and POIs. Rich Media Ratings & Reviews
  24. 24. ACCESSIn the past, this content was secured and not accessible.Today, this content is open, free and available to anyone. Yellow Media Database Business Listings People Listings Rich Media Ratings & Reviews
  25. 25. UNLOCKYellowAPI unlocks this rich content, giving a key to the door.Access is now granted in a secured environment. Yellow Media Database Business Listings People Listings Rich Media Ratings & Reviews
  26. 26. BUILD APPSBuild engaging customer applications.Leverage the power of mobile and web. Yellow Media Database Business Listings People Listings Rich Media Ratings & Reviews
  27. 27. OPEN UP“ your business model”
  28. 28. OTHERShave donethe same
  29. 29. OPEN API TIMELINE
  30. 30. So...How does YellowAPI add value?
  31. 31. INNOVATE.
  32. 32. COMPETE.
  33. 33. YELLOWAPI TARGETS 1 2THE ‘BIG GUYS’ DEVELOPERS
  34. 34. target #1 THE ‘BIG GUYS’
  35. 35. POYNT Business, People and Restaurant searches are powered by YellowPages.ca.
  36. 36. YAHOO! MOBILE Yahoo! Mobile That’s 1,000,000+ integrates YPG’s local business data through YellowAPI. searches/month
  37. 37. WHERE YellowPages.ca powers their local business search in Canada.
  38. 38. CBC CBC has added a local discovery feature to their site powered by YellowPages.ca
  39. 39. target #2 DEVELOPERS
  40. 40. HackFestsOlympics for Geeks1. Take a loft2. Add a WiFi network3. Blend with pure talent4. Complete with lots of Red Bull Let stew for 6 hoursServe chilled.The result?...symply mind-blowing apps!
  41. 41. Want to see some examples of what theydevelop in 6 hours?
  42. 42. RESERVELY Make quick, online reservations with any restaurant in Canada. With YellowAPI and a little magic, the system calls the restaurant and makes the reservation for you!
  43. 43. DATESHAKE DateShake is a sexy app that allows someone to randomly grab a Twitter friend and find a restaurant based on their location. Just shake it!
  44. 44. RENDEZVIEW RendezView allows two people to find the perfect place to meet. Simply input your locations and meet in the middle!
  45. 45. PUBCRAWL.ME An online pub crawling tool framed in a slick- looking interface. Pick your pubs, set your itinerary, share it on Facebook and party!
  46. 46. FLUSHFINDER Looking for a public washroom around you? FlushFinder finds closest coffee shops, gas stations, libraries and more for you to feel better!
  47. 47. Developer ProgramYellowAPI is an incubator, helping take amazing ideas to market.We support innovators and entrepreneurs looking to live their dreams.We offer resources: Financial Technical Creative
  48. 48. Incredible media coverage about YellowAPI in both Canada and the US!Yellow Pages Teams Up With Foursquare For “VenueHarmonization Project” -TechCrunch
  49. 49. Incredible media coverage about YellowAPI in both Canada and the US!YellowAPI becomes first Canadian partner forfoursquare’s venue harmonization project -AboutFoursquare Blog
  50. 50. Incredible media coverage about YellowAPI in both Canada and the US! Canadian Directory Publisher Scripts an API Success Story -ProgrammableWeb
  51. 51. Incredible media coverage about YellowAPI in both Canada and the US! Canada Yellow Pages Launches API - A Picture of a Modern Service -ReadWriteWeb
  52. 52. Incredible media coverage about YellowAPI in both Canada and the US! YPG Making Good on API Strategy -Greg Sterling, Screenwerk
  53. 53. Incredible media coverage about YellowAPI in both Canada and the US!You guys have the golden API ecosystem vision -Kin Lane, API Blogger
  54. 54. Incredible media coverage about YellowAPI in both Canada and the US!Yellow Pages is App Happy in Online Push -The Gazette
  55. 55. FUTURE NEW DATASETSYellow Media Database + Canada411 Database LesPAC Database RFD Database People Classifieds Coupons
  56. 56. FUTURE READ + WRITEYellow Media Database + User Generated Content Ratings Reviews Check-ins SOCIAL INTERACTION
  57. 57. YELLOWAPI.COM by the numbers
  58. 58. LaunchedSEPTEMBER 2010
  59. 59. of searches/month
  60. 60. developers(June 2011)
  61. 61. APPSbuilt
  62. 62. ready to rock’n’roll

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