Going Geoloco! Location-based services, Developers, and Your Open Platform

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In 2011, your open platform needs to keep up with the needs of location-based services (LBS) developers looking to build location-aware apps. We will review use cases from today's top API platforms that LBS experiences, from Foursquare, Yellow Pages Group, Quova, Outside.in, SimpleGEO and share how you can make your APIs a delight for LBS developers to use and create killer apps.

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Going Geoloco! Location-based services, Developers, and Your Open Platform

  1. 1. Going Geo-Loco: Location-based Services, Developers, and YourOpen Platform<br />Delyn Simons<br />Directory of Developer Relations<br />Mashery<br />March 2011<br />
  2. 2. Local Contenthas always been valuable<br />
  3. 3. then came Local Content for the Web<br />
  4. 4. GPS Devices<br />
  5. 5. Smartphones<br />
  6. 6. API Revolution<br />Source: ProgrammableWeb, December 2010 and March 2011<br />
  7. 7. API Revolution<br />
  8. 8. Make that 6<br />
  9. 9. 2009: Gowalla & Foursquare Launch at SXSW<br />
  10. 10. 2010: Right time, Right place, Free Taco<br />
  11. 11. 2011: SimpleGEO breakout year?<br />
  12. 12. Geolocation Land Grab<br />
  13. 13. API Giants Launch Geolocation APIs<br />
  14. 14. Biz Dev 2.0: Twitter Places Partners<br />
  15. 15. Coopetition: Gowalla + Foursquare API <br />
  16. 16. API Case StudyNew Markets, New Customers<br />
  17. 17. American Express & Foursquare<br />
  18. 18. APIs made it possible<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24. API Case StudyYour API gets you into new deal cycles<br />
  25. 25. CNN & Outside.in/Patch<br />
  26. 26. API Case StudyYellow Pages: Accurate, Unique, Structured Data for the 21st century<br />
  27. 27. Remember these Yellow Pages?<br />
  28. 28. Not your grandfather’s Yellow Pages<br />
  29. 29. Yellow Pages in the 21stcentry<br />
  30. 30. APIs make it possible<br />
  31. 31. API Case StudyCompete with the big boys<br />
  32. 32. Quova – WordPress plugin, location aware<br />
  33. 33. Weatherbug: All weather is local<br />
  34. 34. Dotmenu: Takeout delivery to local area <br />
  35. 35. Make your API desirable for LBS developers<br />Verified, structured, accurate data is a strength of established companies in demand by developers<br />Think XML output format is enough? Think JSON.<br />Are your services still based in SOAP? Think RESTful.<br />Push notifications/real-time web alerts helps make your API friendly to mobile app developers<br />
  36. 36. Your feedback is a gift<br />Q&A<br />
  37. 37. Going Geo-Loco: Location-based Services, Developers, and YourOpen Platform<br />Delyn Simons<br />Directory of Developer Relations<br />Mashery<br />March 2011<br />

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