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DARBY SIEBEN HEAD OF BUSINESS DEVELOPMENT
What a Difference a Year Makes SEPTEMBER  2010 YellowAPI launches SEPTEMBER  2011 50% of  mobile traffic
Particular set of rules ('code') and specifications that software programs can follow to communicate with each other. It s...
 
1,200   Salespeople 1.5M   Business Listings Curated   Canadian Geolocal Data Rich & Up-to-date   Content
SMBs
SMBs DEVELOPERS COOL APPS
SMBs DEVELOPERS DATA PARTNERS COOL APPS
SMBs DEVELOPERS DATA PARTNERS CONSUMERS COOL APPS
THE NUMBERS since the launch   September 17, 2010 1,000   Developers 50%   Mobile Traffic 30+   Apps Millions of   Searche...
 
 
 
… Merchant ID: 123456 Twitter Places ID: 672678 Foursquare Venue ID: 273465 An API “Rosetta Stone”
Building Relationships with Developers Hack Events
Developer Program 3 Key  Benefits  for the Developers <ul><li>Support </li></ul><ul><li>Exposure </li></ul><ul><li>3.  Rev...
YellowAPI  provides us with an   trusted source   for   data   that has already been   sorted by a real human .  I've used...
YellowAPI Developers program   is  great   because it allowed us to get   up and  running fast .  The incentives give us e...
The YellowAPI Developer Program is good for us as it enables us to take   our  application further faster   than we would ...
Flushfinder
“ YPG Making Good on API Strategy ” Enforcing YPG ’ s Digital Transformation “ YPG  Teams Up  With Foursquare  For Venue  ...
What ’ s Next More Content More Partnerships More Applications
Welcome to Canada! We ’ re Open for Business
[email_address] @darbysieben linkedin.com/in/darbysieben facebook.com/darbysieben darby.ca
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Kelsey DMS'11 Presentation of Yellow API: A New ‘Open’ Model for Directory Content

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No more walled gardens for Yellow Media of Canada — it’s a win-win for publishers to share business listings in exchange for gaining access to search network advertising. Yellow Pages Group, Canada’s largest directory publisher, has been an innovator in this field. We’ll hear an update from YPG on the API program and explore the promise APIs hold for fostering innovation in the directory and local search space.

Published in: Technology, Education
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Kelsey DMS'11 Presentation of Yellow API: A New ‘Open’ Model for Directory Content

  1. 1. DARBY SIEBEN HEAD OF BUSINESS DEVELOPMENT
  2. 2. What a Difference a Year Makes SEPTEMBER 2010 YellowAPI launches SEPTEMBER 2011 50% of mobile traffic
  3. 3. Particular set of rules ('code') and specifications that software programs can follow to communicate with each other. It serves as an interface between different software programs and facilitates their interaction. - Wikipedia API – Application Program Interface
  4. 5. 1,200 Salespeople 1.5M Business Listings Curated Canadian Geolocal Data Rich & Up-to-date Content
  5. 6. SMBs
  6. 7. SMBs DEVELOPERS COOL APPS
  7. 8. SMBs DEVELOPERS DATA PARTNERS COOL APPS
  8. 9. SMBs DEVELOPERS DATA PARTNERS CONSUMERS COOL APPS
  9. 10. THE NUMBERS since the launch September 17, 2010 1,000 Developers 50% Mobile Traffic 30+ Apps Millions of Searches /month
  10. 14. … Merchant ID: 123456 Twitter Places ID: 672678 Foursquare Venue ID: 273465 An API “Rosetta Stone”
  11. 15. Building Relationships with Developers Hack Events
  12. 16. Developer Program 3 Key Benefits for the Developers <ul><li>Support </li></ul><ul><li>Exposure </li></ul><ul><li>3. Revenue </li></ul>
  13. 17. YellowAPI provides us with an trusted source for data that has already been sorted by a real human . I've used other un-curated data sources and had to hand craft algorithms to try and categorize data resulting in semi-trusted data. YellowAPI allows me to skip that entire step. -Jevin Maltais
  14. 18. YellowAPI Developers program is great because it allowed us to get up and running fast . The incentives give us every reason to produce fun and profitable web applications powered by YellowAPI. -Chris Dyck
  15. 19. The YellowAPI Developer Program is good for us as it enables us to take our application further faster than we would be able to on our own. By offering financial , marketing and technical support we believe the Yellow Pages is maximising our chances of making RendezView a success. -Jeremy Cook
  16. 20. Flushfinder
  17. 21. “ YPG Making Good on API Strategy ” Enforcing YPG ’ s Digital Transformation “ YPG Teams Up With Foursquare For Venue Harmonization Project ” “ Canadian Directory Publisher Scripts an API Success Story ” “ Canada Yellow Pages Launches API - A Picture of a Modern Service ”
  18. 22. What ’ s Next More Content More Partnerships More Applications
  19. 23. Welcome to Canada! We ’ re Open for Business
  20. 24. [email_address] @darbysieben linkedin.com/in/darbysieben facebook.com/darbysieben darby.ca

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