This was a project for my Marketing on the Internet class during my senior year of college. I worked with a group to develop a marketing plan for Madison Square Garden and give advice on their Internet presence.
5. Staples Center Website (Their Competition)
Clean interface
Organized
Simple
Easy to find things
Effective Fold
Call to action is visible
6. Website
Redesign Entire Website
Decrease banner ads (create better system to display ads)
Create a Clean Interface
Simplify Website
Make Easier to Navigate
Map of MSG to show parking and navigation
Separate microsites for other music venues
7. Email Recommendations
Create Perks for signing up
First priority tickets
20% next ticket purchase
Priority Seats
Continue receiving information about
upcoming events and specials
9. Mobile App
Shows only NY sports
Doesn’t capture market as a whole
MSG hosts events almost daily
Changes:
Offer second app that mirrors website
2nd app shows upcoming events
Purchase tickets on 2nd app
Mobile merchandise store on 2nd app
10. Budget
10% of Total Revenues went toward Marketing.
Increased Budget for:
Web Development
App Development
Website Maintenance
Public Relations
Decreased Budget for:
Print Marketing