This document discusses communication within the International Society for Krishna Consciousness (ISKCON). It outlines the purpose of ISKCON communications as advancing the goals of the Krishna consciousness movement by creating a favorable environment and serving as a voice and lens for experiencing the movement. The document then describes the types of internal and external communications and provides details on divisions within external communications including national and state government levels, police, celebrities, and media. It concludes by discussing challenges and seeking questions.

2. What does Communication mean?
 A process of transferring information from one entity
to another
 Imparting or interchange of thoughts, opinions, or
information by speech, writing, or signs

3. Purpose of ISKCON communications
 Work to create and sustain a favorable environment for
advancing the goals of the Krishna consciousness
movement
 Voice of ISKCON
 Provides the lens through which the society could
experience the Krishna consciousness movement
 Establishes and maintains confidence and faith in the
integrity of the movement’s members and its mission

4. Types of ISKCON Communications
 External Communications (Communicating outside
ISKCON)
 Internal Communications (Communicating within
ISKCON)

5. Divisions in External Communications
 National level Communications- President, Prime
Minister, PMO
 Individual ministries
 State Level- Chief Minister, Local Bureaucracy
 Police and Civic Bodies
 Legislators and Parliamentarians
 Celebrities
 Media

6. External Communications – National Level

7. External Communications – Ministries

8. External Communications – State Level

9. External Communications – Police

10. External Communications – Celebrities
• Film Stars
• Singers
• Sports Stars
• Models

11. External Communications – Celebrities

12. External Communications – Celebrities

13. External Communications – Celebrities

14. External Communications – Celebrities

15. External Communications – Celebrities

16. External Communications - Media
 Print Media and Electronic Media
 Communication with key decision makers
 Generating news worthy stories
 Damage control during instances of “bad news”

17. External Communications - Media
 Requires specific skill sets
 A different approach is needed as compared to other
divisions in External Communications
 Media has independent, opinionated decision makers
 Can influence public opinion more than others
 Can sometimes be “influenced” by negative elements
 Eg. Swaroopananda incident

18. External Communications- Jail

19. Divisions in Internal Communications
 Issue specific communication
 When there is an immediate news or activity that needs to be
shared with all or some temples
 Idea sharing and Best Practices
 Eg. Gita Marathon techniques
 Contests
 New Management Practices
 Improving the Internal Climate
 Ensuring good interdepartmental and inter zonal
communication
 Conflict resolution
 Helping specific devotees in distress

20. Inter faith Communication
 Customized Communications
 Presenting the ISKCON view, empathetically
 In line with the principle enunciated by Srila
Prabhupada
 Winning segments over to our side
 Eg. Annual attendance of Brahmakumari’s retreat at
Mount Abu
 Islamic Society functions

21. Inter faith Communication

22. Inter faith Communication

23. Challenges…
 Unity and cooperation within the Communications
structure and in Temple Management…
 Budgets
 Local priorities versus Communications goals
 Regular Communications between Communications
Teams
 Sharing of information

24. Questions ?
 Focus on techniques of fixing appointments and
establishing contacts with VIPs
 Tracking changes in key appointments in the
Government at Central and state level
 How to cultivate Bureaucracy to meet our specific
requirements for the Society?
 Boiling up the milk for celebrities....

25. HARE KRISHNA