ETHNOGRAPHY
Content <ul><li>Desired Experience </li></ul><ul><li>Shopping Experience (5 Senses) </li></ul><ul><li>Chairs  </li></ul><u...
Experience Desired Experiences Duty Beauty Wonder Security Oneness Harmony Freedom Enlightenment
Shopping Experience Directions Arrows on floor guides  consumers through store
Shopping Experience Showrooms  Showrooms have different budgets
Shopping Experience Convenience Shopping guides, pencils and measuring tape are provided
Shopping Experience No help??
CHAIRS
Specs ARMCHAIR <ul><li>layer-glued, bent birch frame provides relaxing resilience </li></ul><ul><li>extra cushions are ava...
ARMCHAIR POANG <ul><li>tough and durable </li></ul><ul><li>comfort </li></ul><ul><li>different designs of cushion </li></u...
ARMCHAIR POANG Disadvantages <ul><li>chair is not adjustable </li></ul><ul><li>bulky </li></ul>
Feedback Elijah Wong “ ..Likes a good chair in my room..” “ ..finds it comfortable because it’s able to rock slightly..” “...
FUTON GRANKULLA Specs <ul><li>adjustable back </li></ul><ul><li>mattress provides firm sleeping comfort </li></ul><ul><li>...
FUTON GRANKULLA Advantages <ul><li>bed, sofa and lounge chair all in one </li></ul><ul><li>adjustable </li></ul><ul><li>co...
FUTON GRANKULLA Disadvantages <ul><li>Low (unsuitable for old folks) </li></ul><ul><li>adjusting tool is not convenient </...
Feedback John “ ..multi functional and takes up a small space..” “ ..close feeling to the floor and entire room..” “ ..lik...
Feedback Suhaimi “ ..multi functional. 3 things in one..” “ ..comfortable and handy..” “ ..not easy to adjust as we have t...
Feedback Jasmine “ ..3 in 1 product..” “ ..compact and easily stored..” “ ..the cushion can be detached and easy to clean....
JESPER Specs BENCH <ul><li>Steel frame </li></ul><ul><li>W90xD54xH66cm </li></ul><ul><li>price@ $99 </li></ul>
Advantages BENCH JESPER <ul><li>creative design </li></ul><ul><li>good for gamers </li></ul><ul><li>very light </li></ul><...
Disadvantages BENCH JESPER <ul><li>used mainly by children only </li></ul><ul><li>no back rest </li></ul><ul><li>weak supp...
After the Trip... Desired Experiences Duty Beauty Wonder Security Oneness Harmony Freedom Enlightenment
Our Experience <ul><li>Like any other normal furniture shop </li></ul><ul><li>good lighting </li></ul><ul><li>smooth journ...
Quotations
THANK YOU!!! Acknowledgement: IKEA LASTLY, it is done by: WENBIN ISNAN EDWIN EUGENE  FROM BANANAS!!!
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Ikea

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Ikea

  1. 1. ETHNOGRAPHY
  2. 2. Content <ul><li>Desired Experience </li></ul><ul><li>Shopping Experience (5 Senses) </li></ul><ul><li>Chairs </li></ul><ul><li>- Armchair POANG </li></ul><ul><li>- Futon GRANKULLA </li></ul><ul><li>- Bench JESPER </li></ul><ul><li>4) Quotations & Conclusions </li></ul>
  3. 3. Experience Desired Experiences Duty Beauty Wonder Security Oneness Harmony Freedom Enlightenment
  4. 4. Shopping Experience Directions Arrows on floor guides consumers through store
  5. 5. Shopping Experience Showrooms Showrooms have different budgets
  6. 6. Shopping Experience Convenience Shopping guides, pencils and measuring tape are provided
  7. 7. Shopping Experience No help??
  8. 8. CHAIRS
  9. 9. Specs ARMCHAIR <ul><li>layer-glued, bent birch frame provides relaxing resilience </li></ul><ul><li>extra cushions are available for variation and renewal </li></ul><ul><li>W68xD83xH100cm </li></ul><ul><li>price@$149 </li></ul>POANG
  10. 10. ARMCHAIR POANG <ul><li>tough and durable </li></ul><ul><li>comfort </li></ul><ul><li>different designs of cushion </li></ul>Advantages
  11. 11. ARMCHAIR POANG Disadvantages <ul><li>chair is not adjustable </li></ul><ul><li>bulky </li></ul>
  12. 12. Feedback Elijah Wong “ ..Likes a good chair in my room..” “ ..finds it comfortable because it’s able to rock slightly..” “ ..good overall design..” “ ..relaxing..” “ ..after a hard day’s work, I can read and watch TV on it..” “ ..enjoys the 25 year warranty..” “ ..it’s in 2 pieces – a leg rest and the chair..”
  13. 13. FUTON GRANKULLA Specs <ul><li>adjustable back </li></ul><ul><li>mattress provides firm sleeping comfort </li></ul><ul><li>W70xD110, H80cm </li></ul><ul><li>bed size: W70xL200cm </li></ul><ul><li>price@$195 </li></ul>
  14. 14. FUTON GRANKULLA Advantages <ul><li>bed, sofa and lounge chair all in one </li></ul><ul><li>adjustable </li></ul><ul><li>comfortable </li></ul><ul><li>compact and portable </li></ul>
  15. 15. FUTON GRANKULLA Disadvantages <ul><li>Low (unsuitable for old folks) </li></ul><ul><li>adjusting tool is not convenient </li></ul>
  16. 16. Feedback John “ ..multi functional and takes up a small space..” “ ..close feeling to the floor and entire room..” “ ..like the various functions..” “ ..dislikes the heavy wooden frame..” “ ..change the frame to a light weight material..” “ ..add remote function to the bed..”
  17. 17. Feedback Suhaimi “ ..multi functional. 3 things in one..” “ ..comfortable and handy..” “ ..not easy to adjust as we have to get up of the Futon..” “ ..not suitable for the old people..” “ ..make the chair mechanized and easy to adjust..”
  18. 18. Feedback Jasmine “ ..3 in 1 product..” “ ..compact and easily stored..” “ ..the cushion can be detached and easy to clean..” “ ..stylish design..” “ ..gives a sense of security as the chair is made low to prevent kids from injuring themselves..” “ ..strong material and can withstand mischievous children..” “ ..happy with the product..” “ ..colours can be added as the cushions are a bit dull..”
  19. 19. JESPER Specs BENCH <ul><li>Steel frame </li></ul><ul><li>W90xD54xH66cm </li></ul><ul><li>price@ $99 </li></ul>
  20. 20. Advantages BENCH JESPER <ul><li>creative design </li></ul><ul><li>good for gamers </li></ul><ul><li>very light </li></ul><ul><li>different seating positions </li></ul>
  21. 21. Disadvantages BENCH JESPER <ul><li>used mainly by children only </li></ul><ul><li>no back rest </li></ul><ul><li>weak support </li></ul><ul><li>non-removable cushion </li></ul><ul><li>extreme discomfort!!! </li></ul>
  22. 22. After the Trip... Desired Experiences Duty Beauty Wonder Security Oneness Harmony Freedom Enlightenment
  23. 23. Our Experience <ul><li>Like any other normal furniture shop </li></ul><ul><li>good lighting </li></ul><ul><li>smooth journey </li></ul><ul><li>had fun!!! </li></ul>
  24. 24. Quotations
  25. 25. THANK YOU!!! Acknowledgement: IKEA LASTLY, it is done by: WENBIN ISNAN EDWIN EUGENE FROM BANANAS!!!

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