The document summarizes experiences shopping and testing various furniture items at IKEA, including chairs and a futon. Customer feedback on the items is provided. The POANG armchair is praised for its comfort and durability, while noted to be bulky. The GRANKULLA futon receives positive feedback for being multifunctional and space-saving, though adjustments can be difficult. The JESPER bench is criticized for providing little back support and extreme discomfort. In conclusion, the shopping experience at IKEA is described as a normal furniture shopping experience with good lighting and a smooth journey.

1. ETHNOGRAPHY

3. Experience Desired Experiences Duty Beauty Wonder Security Oneness Harmony Freedom Enlightenment

4. Shopping Experience Directions Arrows on floor guides consumers through store

5. Shopping Experience Showrooms Showrooms have different budgets

6. Shopping Experience Convenience Shopping guides, pencils and measuring tape are provided

7. Shopping Experience No help??

8. CHAIRS

12. Feedback Elijah Wong “ ..Likes a good chair in my room..” “ ..finds it comfortable because it’s able to rock slightly..” “ ..good overall design..” “ ..relaxing..” “ ..after a hard day’s work, I can read and watch TV on it..” “ ..enjoys the 25 year warranty..” “ ..it’s in 2 pieces – a leg rest and the chair..”

16. Feedback John “ ..multi functional and takes up a small space..” “ ..close feeling to the floor and entire room..” “ ..like the various functions..” “ ..dislikes the heavy wooden frame..” “ ..change the frame to a light weight material..” “ ..add remote function to the bed..”

17. Feedback Suhaimi “ ..multi functional. 3 things in one..” “ ..comfortable and handy..” “ ..not easy to adjust as we have to get up of the Futon..” “ ..not suitable for the old people..” “ ..make the chair mechanized and easy to adjust..”

18. Feedback Jasmine “ ..3 in 1 product..” “ ..compact and easily stored..” “ ..the cushion can be detached and easy to clean..” “ ..stylish design..” “ ..gives a sense of security as the chair is made low to prevent kids from injuring themselves..” “ ..strong material and can withstand mischievous children..” “ ..happy with the product..” “ ..colours can be added as the cushions are a bit dull..”

22. After the Trip... Desired Experiences Duty Beauty Wonder Security Oneness Harmony Freedom Enlightenment

24. Quotations

25. THANK YOU!!! Acknowledgement: IKEA LASTLY, it is done by: WENBIN ISNAN EDWIN EUGENE FROM BANANAS!!!