Ethnography Mp3 Players


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Ethnography Mp3 Players

  1. 1. Ethnography Anything : Jun Kang Darren Syazwan De Jun
  2. 2. MP3 Players
  3. 3. Overview <ul><li>Location </li></ul><ul><ul><li>Company </li></ul></ul><ul><li>Experiences </li></ul><ul><ul><li>Space </li></ul></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Objects </li></ul></ul><ul><ul><li>Media </li></ul></ul><ul><li>Chosen MP3s </li></ul><ul><ul><li>Comparison </li></ul></ul><ul><li>Consumer Feedback </li></ul><ul><li>Sales Promoting Events </li></ul>
  4. 4. Location <ul><li>Funan Digitalife Mall </li></ul><ul><ul><li>109 North Bridge Road #06-00 Funan DigitaLife Mall  Singapore 179097 </li></ul></ul><ul><ul><li>Tel: (65) 6339 9008 Fax: (65) 6337 2588 </li></ul></ul><ul><ul><li>Business Hours: </li></ul></ul><ul><ul><ul><li>10.30am to 8pm (Sun-Fri); </li></ul></ul></ul><ul><ul><ul><li>10.30am to 9pm (Sat)  </li></ul></ul></ul>
  5. 5. Challenger
  6. 6. Experiences
  7. 7. Desired Experiences <ul><li>Accomplishment </li></ul><ul><li>Beauty </li></ul><ul><li>Creation </li></ul><ul><li>Enlightenment </li></ul><ul><li>Wonder </li></ul>
  8. 8. Space <ul><li>Spacious </li></ul><ul><li>Items are neatly arrange </li></ul><ul><li>Sufficient space to move around </li></ul><ul><li>Cooling environment </li></ul><ul><li>Noise from speakers </li></ul>
  9. 9. People <ul><li>Quite a number of customers </li></ul><ul><li>Interaction between customers and staff </li></ul><ul><li>Accommodating sales person (C.K Tan) </li></ul>
  10. 10. Object <ul><li>Product looks appealing </li></ul><ul><li>Good sound quality from media players </li></ul><ul><li>Smooth to the touch </li></ul>
  11. 11. Media <ul><li>Eye catching advertisements </li></ul><ul><li>Attractive array of colours on website </li></ul>
  12. 12. Chosen MP3s <ul><li>Samsung YP-U3 </li></ul><ul><li>Creative MuVo T200 </li></ul><ul><li>Sansa Express </li></ul>
  13. 13. Comparisons Direct USB (Plug and Play) Third best. Second best. Best sound quality Sansa Express Creative MuVo T200 Samsung YP-U3
  14. 14. Recordable FM tuner Non-recordable FM tuner Support only basic music formats (E.g.: .mp3 .wma ) Support more music formats (E.g.: .ogg) Buttons Buttons Sensitive touchpad Sansa Express Creative Muvo T200 Samsung YP-U3
  15. 15. Customer Feedbacks <ul><li>Needs & Wants </li></ul><ul><li>Feelings </li></ul><ul><li>Likes and Dislikes </li></ul><ul><li>Suggestions </li></ul><ul><li>Price </li></ul>
  16. 16. Needs & Wants <ul><li>Louis: Need to listen to music during journey to school. </li></ul><ul><li>Jason: I like the style and design of the mp3. </li></ul><ul><li>Angela: For entertainment purposes. </li></ul><ul><li>Zhi Qiang: Can listen to my favourite tunes on the go. </li></ul>
  17. 17. Feelings <ul><li>Louis: Feel more “IN” </li></ul><ul><li>Jason: Better than discman </li></ul><ul><li>Angela: No feeling </li></ul><ul><li>Zhi Qiang: Feel kind of sad cos my money is spent </li></ul>
  18. 18. Likes and Dislikes <ul><li>Louis: It is small in size, convenient to carry. </li></ul><ul><li>Jason: Wide range of interchangeable covers. </li></ul><ul><li>Angela: Should have more range of colours </li></ul><ul><li>Zhi Qiang: Sansa express mp3 is too thick. </li></ul>
  19. 19. Suggestions <ul><li>Louis: Make the cover changeable </li></ul><ul><li>Jason: Change touchpad to buttons (Samsung) </li></ul><ul><li>Angela: Longer warranty </li></ul><ul><li>Zhi Qiang: Make a lock for the cap (Sansa Express / Creative) </li></ul>
  20. 20. Price to be worthy <ul><li>Jason/Louis : Free accessories (Eg: pouch, spare ear piece) </li></ul><ul><li>Angela : Free micro SD for the Sansa Express </li></ul><ul><li>Zhi Qiang: Give extra covers for Sansa and Creative mp3 as they are easily lost. </li></ul>
  21. 21. Sales Promoting Events <ul><li>In-House Promotion ( For Couples) </li></ul><ul><li>Public holidays </li></ul><ul><li>IT Fair </li></ul>
  22. 22. Has Desired Experiences been delivered? <ul><li>Accomplishment </li></ul><ul><li>Beauty </li></ul><ul><li>Creation </li></ul><ul><li>Enlightenment </li></ul><ul><li>Wonder </li></ul>
  23. 23. Is the experience… <ul><li>Unique? </li></ul><ul><ul><li>Yes. Salesperson was friendly enough to provide us with more details on chosen products </li></ul></ul><ul><ul><li>No. It was a typical visit to an electronics store </li></ul></ul><ul><li>Memorable? </li></ul><ul><ul><li>Yes. Some customers were kind enough to accept the interview but others rejected our offer for interview </li></ul></ul><ul><li>Transformative? </li></ul><ul><ul><li>Yes. After talking to the salesperson we felt more relaxed as he greeted us warmly and sincerely </li></ul></ul>
  24. 24. Thanks Thanks n Thanks