Ethonography Dementium

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Ethonography Dementium

  1. 1. <ul><li>Done by: </li></ul><ul><li>Dementium </li></ul><ul><li>-Pei Ling </li></ul><ul><li>-Yue Zhang </li></ul><ul><li>-Adib </li></ul><ul><li>-Enrico </li></ul>Ethnography
  2. 2. Location:
  3. 3. Company: Product:
  4. 4. <ul><li>Desired experience </li></ul><ul><li>5 senses </li></ul><ul><li>Three products </li></ul><ul><li>-samsung </li></ul><ul><li>-LG </li></ul><ul><li>-philips </li></ul><ul><li>Customers feedback </li></ul>OVERVIEW
  5. 5. <ul><li>Duty </li></ul><ul><li>Oneness </li></ul><ul><li>Security </li></ul><ul><li>Truth </li></ul><ul><li>Enlightenment </li></ul><ul><li>Beauty </li></ul>Desired Experience
  6. 6. <ul><li>Sight </li></ul><ul><li>-Stylish </li></ul><ul><li>-Sleek </li></ul><ul><li>Sound </li></ul><ul><li>-Surround sound (good sound quality) </li></ul><ul><li>Touch </li></ul><ul><li>-Smooth </li></ul>Object- 5 Senses Smell 'n' Taste
  7. 7. <ul><li>Sight </li></ul><ul><li>-smile and make eye contact </li></ul><ul><li>-warm welcome </li></ul><ul><li>Smell </li></ul><ul><li>-smell good because of perfume </li></ul><ul><li>Touch </li></ul><ul><li>-firm handshake </li></ul><ul><li>Sound </li></ul><ul><li>-friendly and sincere tone </li></ul>People- 5 senses Taste
  8. 8. <ul><li>Sight </li></ul><ul><li>-Ambience of the shop is welcoming </li></ul><ul><li>-Was well decorated </li></ul><ul><li>-Organized (products were easy to find) </li></ul><ul><li>Sound </li></ul><ul><li>-background music is at suitable level </li></ul><ul><li>Touch </li></ul><ul><li>-temperature was cold </li></ul><ul><li>Smell </li></ul><ul><li>-typical smell of electronic store </li></ul>Shop space- 5 senses Taste
  9. 9. <ul><li>Model number: 2232GW </li></ul><ul><li>Contrast: 1000:1 </li></ul><ul><li>Response time: 2ms </li></ul><ul><li>Features: </li></ul><ul><li>Energy Saving </li></ul><ul><li>Magic colour </li></ul>Samsung
  10. 10. <ul><li>Model number:L227WTG </li></ul><ul><li>Contrast: 10000:1 </li></ul><ul><li>Response time: 2ms </li></ul><ul><li>Features: </li></ul><ul><li>Graphic Enhancer </li></ul><ul><li>4:3 wide </li></ul>LG
  11. 11. <ul><li>Model number: 220XW </li></ul><ul><li>Contrast: 1000:1 </li></ul><ul><li>Response time: 5ms </li></ul><ul><li>Features: </li></ul><ul><li>Perfect tune </li></ul>Philips
  12. 12. Comparison Disadvantages: Slow response time-5ms Backlight causes reflection Disadvantages: Backlight that causes reflection Disadvantages: None Advantages: Glossy Screen Advantages: Contrast is i0000:1. Screen images are sharper. Glossy Screen Graphic Enhancer Chip Advantages: Energy Saving Glossy Screen Sleek Design Philips LG Samsung
  13. 13. <ul><li>Q: Why the customer needs the product? </li></ul><ul><li>A: It’s a luxury item and it produces better graphic quality and resolution for games. </li></ul><ul><li>Q: What sort of feelings do you have when you own the product? </li></ul><ul><li>A: Satisfaction </li></ul><ul><li>Q: Likes and dislikes </li></ul><ul><li>A: Stylish and good graphic quality. </li></ul>Interview 1
  14. 14. <ul><li>Q: Why the customer needs the product? </li></ul><ul><li>A: To play games. </li></ul><ul><li>Q: What sort of feelings do you have when you own the product? </li></ul><ul><li>A: No special feelings. </li></ul><ul><li>Q: Likes and Dislikes </li></ul><ul><li>A: Wide and high defined screen. </li></ul>
  15. 15. <ul><li>Q: Why the customer needs the product? </li></ul><ul><li>A: For home usage </li></ul><ul><li>Q: What sort of feelings do you have when you own the product? </li></ul><ul><li>A: Happiness </li></ul><ul><li>Q: Likes and Dislikes? </li></ul><ul><li>A: Affordable sleek design </li></ul>Interview 3
  16. 16. <ul><li>Beauty </li></ul><ul><li>Enlightenment </li></ul><ul><li>Truth </li></ul><ul><li>Duty </li></ul>DE'S Delivered
  17. 17. <ul><li>Yes, as we got the opportunity to be able to be in the shoes of a consumer when buying a product. </li></ul><ul><li>The sales assistant at Harvey Norman was helpful and willing to give us continual assistance. </li></ul>Memorable Experience?
  18. 18. <ul><li>Yes, because the interviewees were sincere and ever willing to help. </li></ul><ul><li>We got an opportunity to see a different side of sales assistant. Instead of trying to sell the product, they offered us information which we required. </li></ul>Experience Unique?
  19. 19. <ul><li>We found with the consultation of the sales assistant that many customers preferred the LG model over the others. </li></ul><ul><li>Its overall graphic quality was better and it was selling for an affordable price. </li></ul>Moment of truth
  20. 20. Thank You

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