01 - Idea as Unique Selling Proposition - AMASE
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This is the first step of the Startup Construction Journey . Your goal: Define your idea and explain why it can become a business. This is part of the AMASE Startup method. See more at https://amase.io or https://yannickhuchard.com
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01 - Idea as Unique Selling Proposition - AMASE
- 1. The idea as unique selling proposition Phase 1 - IDEA by Yannick HUCHARD - all right reserved
- 2. Idea as unique selling proposition Define your idea and explain why it can be a business Goal You’ve got an idea and you belive it is worthline to invest time and effort on it. It serve a purpose, solve a shared problem, it is a « now or never » offered opportunity, or it is innovative. Description Roles One-liner pitch sentence Interaction Diagram Business Process Product Feature Services Value Proposition Canvas Hypothesis Deliverables Microsoft Powerpoint, Google Slide, Apple Keynote Draw.io Figma ChatGPT Get the Applications FOUNDERS IDEA
- 3. Checklist ❑Describe your idea ❑Define who can be your customer ❑Check the region where you want to start your business (and don’t say the entire world). This will be tied to the place you want to focus your Visibility, with ads, conferences, word of mouth, network. ❑Define why they would buy the product and service ❑Explain what is your unfair or differentiating advantage ❑Check if the timing is good. Sometimes you can be too early or too late, especially if the idea is linked to a trend (e.g., Instagram for Pokemon Go) ❑Describe the different way you could win money Step by Step guide ❑Check if the amount of early investment/prerequisite make the idea possible and accessible (money, time, skills, resources) ❑Describe if the environment where you want to establish your startup is ok (culture, political environment, financial system, average people wages, Internet speed, and coverage, etc.) ❑Check the market to see what are the existing solutions available in the region you target ❑Make a list assumptions you will validate with people (later in the process) ❑Do some basic interviews with relatives, friends and business domain expert where possible about what people do, their habits, their usage, how they address (or not) their current problems in order to narrow down/validate some early assumptions and to check the market fit with your idea
- 4. Get a boost • AMASE Product and Service Canvas: link • The Business Model Canvas (by The Business Channel): link • Lean Canvas Intro (by Railsware): link • [French] Alexander Osterwalder Business Model Canvas creator: link Documentation & Trainings • Startup Designer: Yannick HUCHARD Who can help to achieve your goals • A web platform that offers 24/24 personalized accounting advice for freelance professionals and small business owners. • A mobile app that connects local farmers with consumers in their area, allowing them to purchase and deliver fresh produce directly from the source. • An online marketplace that specializes in selling sustainable and eco-friendly geothermal heat pumps. Example of use cases « The Brainy » Badge for completing the stage
- 5. Contacts & Feedbacks contacts@amase.io Need more information? feedback@amase.io Practice makes perfect • Website: https://www.amase.io • Startup Builder Application: https://www.amase.io/amase-startup/index.html • GitHub: https://github.com/amaseio/AMASE • LinkedIn: www.linkedin.com/in/yhuchard Additional Resources