This is the first step of the Startup Construction Journey .
Your goal: Define your idea and explain why it can become a business.
This is part of the AMASE Startup method. See more at https://amase.io
or https://yannickhuchard.com
The document discusses the importance of achieving product-market fit for startups. It defines product-market fit as having "a product that can satisfy the market." Startups should prioritize finding product-market fit by developing a minimum viable product, testing it with customers, and iterating quickly based on feedback. Signs that product-market fit has been achieved include fast customer acquisition and usage growth, positive press, and investment interest.
Анна Мамаєва “Don’t ask customers what they want ” Lviv Project Management DayLviv Startup Club
The document discusses the Jobs to be Done framework, which focuses on understanding customer motivations rather than attributes. It provides an overview of the theory behind JTBD, including that people buy products to get jobs done, and products that help customers get jobs done better and cheaper succeed in the marketplace. The document outlines the main stages of the JTBD framework, including identifying jobs customers are trying to complete, categorizing the jobs, defining competitors, creating job statements, and more.
Ann Mamaeva “Don’t ask customers what they want”Dakiry
The document discusses the Jobs to be Done framework which emerged in the 1990s as a way to understand customer motivations rather than just attributes. It focuses on understanding the "job" or goal a customer wants to accomplish through purchasing a product or service. Key aspects include identifying the job to be done, categorizing the functional and emotional requirements of the job, defining competitors based on how well they address the job, and creating statements that describe the job, desired outcomes, and degree to which customer needs are being met or not met currently. The goal is to discover opportunities to better satisfy customer needs and prioritize where to focus product development efforts.
This is a broad set of thinking and tools to help entrepreneurs and innovators. I've taken the best practices of companies like Amazon, Apple and Google and decoded their approach.
You'll find frameworks and tools across the four areas (4P's) of innovation;
People
Product
Profit
Promotion
Elixirr's handy 4-step guide to presenting projects, ideas and businesses.
How do we decide on our startup investments? Find out in the latest episodes of The Pitch.
https://www.elixirr.com/what-we-do/capital/the-pitch/
£1m funding & mentoring up for grabs.
This document provides a step-by-step guide to recruiting a programmer for a project. It outlines putting ideas down on paper through pitching and wireframes. It recommends researching technologies and using proper channels like GitHub to find the right people. The steps are to put ideas on paper, use relevant tools like GitHub to connect, and pitch the project's specifications and vision to convince potential programmers.
The document discusses the importance of achieving product-market fit for startups. It defines product-market fit as having "a product that can satisfy the market." Startups should prioritize finding product-market fit by developing a minimum viable product, testing it with customers, and iterating quickly based on feedback. Signs that product-market fit has been achieved include fast customer acquisition and usage growth, positive press, and investment interest.
Анна Мамаєва “Don’t ask customers what they want ” Lviv Project Management DayLviv Startup Club
The document discusses the Jobs to be Done framework, which focuses on understanding customer motivations rather than attributes. It provides an overview of the theory behind JTBD, including that people buy products to get jobs done, and products that help customers get jobs done better and cheaper succeed in the marketplace. The document outlines the main stages of the JTBD framework, including identifying jobs customers are trying to complete, categorizing the jobs, defining competitors, creating job statements, and more.
Ann Mamaeva “Don’t ask customers what they want”Dakiry
The document discusses the Jobs to be Done framework which emerged in the 1990s as a way to understand customer motivations rather than just attributes. It focuses on understanding the "job" or goal a customer wants to accomplish through purchasing a product or service. Key aspects include identifying the job to be done, categorizing the functional and emotional requirements of the job, defining competitors based on how well they address the job, and creating statements that describe the job, desired outcomes, and degree to which customer needs are being met or not met currently. The goal is to discover opportunities to better satisfy customer needs and prioritize where to focus product development efforts.
This is a broad set of thinking and tools to help entrepreneurs and innovators. I've taken the best practices of companies like Amazon, Apple and Google and decoded their approach.
You'll find frameworks and tools across the four areas (4P's) of innovation;
People
Product
Profit
Promotion
Elixirr's handy 4-step guide to presenting projects, ideas and businesses.
How do we decide on our startup investments? Find out in the latest episodes of The Pitch.
https://www.elixirr.com/what-we-do/capital/the-pitch/
£1m funding & mentoring up for grabs.
This document provides a step-by-step guide to recruiting a programmer for a project. It outlines putting ideas down on paper through pitching and wireframes. It recommends researching technologies and using proper channels like GitHub to find the right people. The steps are to put ideas on paper, use relevant tools like GitHub to connect, and pitch the project's specifications and vision to convince potential programmers.
From idea to concept - webinar by Michał KrocheckiVisuality
This presentation will help you make your first steps when creating an application. You will be able to painlessly prepare a brief that could be used in multiple situations. Most importantly, you will be better organized and have a clear path towards the final goal.
The presentation was used to conduct a webinar - follow our facebook page to be informed about upcoming webinars.
A full text introduction to product creation, prepared as a speech #IDCEE2014. Can be used as questionnaire to take most important decisions on MVP and later on product creation and development.
How to Master Product Management Case Studies by fmr Groupon PMProduct School
Main takeaways
- How does one proceed in an interview when given a product case study to solve
- What are some of the most common case questions to practice
- What hiring managers are looking for when asking candidates to solve a product case
- The importance of a good hypothesis
- Best frameworks that can come in handy
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...Joe Lamantia
After Oracle acquired Endeca, we all had to figure out what to do next. This case study describes building a learning-driven strategy capability to guide an adventurous product development group focused on the new domains of big data analytics and machine intelligence. I’ll share the outcomes of our efforts to launch new products chartered directly around customer experience value; outline the methods, tools, and perspectives that powered product discovery and strategic planning; share a framework and patterns for identifying and understanding emerging domains; and review the application of this toolkit to new situations.
This document provides information about building a startup and lean startup methodology. It includes:
1) An overview of the Lean Startup Dublin Meetup group which discusses topics like lean startup, agile, and crowdfunding.
2) Details of a new Lean Startup for Enterprise Meetup group focused on topics for growing enterprises.
3) An explanation of the Lean Launchpad program which helps entrepreneurs increase their chances of success.
4) A description of the importance of observing customers and associating to gain insights through unexpected connections.
Crowdsourcing involves outsourcing tasks to a large, undefined network of people online in the form of an open call. Businesses use crowdsourcing for diverse tasks like product development, marketing research, and customer support. It provides access to potential labor at low cost and allows tapping into expertise outside the company. However, crowds can also return a lot of irrelevant information, so tasks need clear explanations and effective filtering of ideas.
Sentient Services (Ubiquity Marketing Un Summit 2009) V1Paul Janowitz
Is Market Research Dead in a 2.0 world?
Presentation given at the Ubiquity Marketing unSummit in Austin, TX. September 3, 2009.
Covers the current state of research in a customer driven web2.0 world. Contains tips and resources for entrepreneurs to leverage free and inexpensive market research techniques.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
ICT KTN / Minibar online business essentialsMargaret Gold
The document discusses creating and executing an effective social media strategy. It outlines doing homework like experience mapping and defining personas before creating the strategy. Key aspects of social media strategy include engaging influencers, giving people content to share, tracking topics and brand mentions, and engaging with users. The document recommends choosing social media platforms based on goals and outlines tips for campaign design and engagement.
Through engagement and discussion with digital industrial leaders, Wilbury Stratton has summarised how the following three concept-to-shelf processes define the talent required by the organisation, and therefore the most effective resourcing strategy.
The document discusses various topics related to building winning products, including the traditional product development model, problems with that model, diffusion of innovations, customer jobs and pains, minimum viable products, achieving product-market fit, and examples of companies like Polycom and CapitalOne that built successful products through small innovations, iterations, and experimentation.
Business model tools of converting insights into enterpriseVikas Mahendra
Business model frameworks help identify opportunities and problems for new ventures by forcing consideration of key components like customers, value propositions, channels, and costs. They provide a shared language to describe initiatives and test assumptions, allowing refinement of strategies. Frameworks also facilitate collaboration across functions to pursue disruptive opportunities and solve customer problems. The Business Model Canvas and Lean Canvas are two popular single-page tools that visualize and analyze business models.
Product-Startup-Founders-Rulebook-atc.pdfDarryl Jose
A quick guide for founders on the rules to follow when building a startup. Here are some mistakes you can avoid and be successful much faster.
The goal in mind for this rule book is to help startup founder learn some of the best practices and avoid costly mistake early on in their journey.
This document provides an overview of how to build a startup presented by Raomal Perera. It discusses identifying problems worth solving, defining minimum viable products, validating solutions qualitatively and quantitatively, and the importance of customer development. It emphasizes getting outside the building to test hypotheses with customers rather than relying only on internal assumptions. Business model canvases and customer archetypes are presented as tools to help organize thinking and guide customer interactions.
From idea to concept - webinar by Michał KrocheckiVisuality
This presentation will help you make your first steps when creating an application. You will be able to painlessly prepare a brief that could be used in multiple situations. Most importantly, you will be better organized and have a clear path towards the final goal.
The presentation was used to conduct a webinar - follow our facebook page to be informed about upcoming webinars.
A full text introduction to product creation, prepared as a speech #IDCEE2014. Can be used as questionnaire to take most important decisions on MVP and later on product creation and development.
How to Master Product Management Case Studies by fmr Groupon PMProduct School
Main takeaways
- How does one proceed in an interview when given a product case study to solve
- What are some of the most common case questions to practice
- What hiring managers are looking for when asking candidates to solve a product case
- The importance of a good hypothesis
- Best frameworks that can come in handy
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...Joe Lamantia
After Oracle acquired Endeca, we all had to figure out what to do next. This case study describes building a learning-driven strategy capability to guide an adventurous product development group focused on the new domains of big data analytics and machine intelligence. I’ll share the outcomes of our efforts to launch new products chartered directly around customer experience value; outline the methods, tools, and perspectives that powered product discovery and strategic planning; share a framework and patterns for identifying and understanding emerging domains; and review the application of this toolkit to new situations.
This document provides information about building a startup and lean startup methodology. It includes:
1) An overview of the Lean Startup Dublin Meetup group which discusses topics like lean startup, agile, and crowdfunding.
2) Details of a new Lean Startup for Enterprise Meetup group focused on topics for growing enterprises.
3) An explanation of the Lean Launchpad program which helps entrepreneurs increase their chances of success.
4) A description of the importance of observing customers and associating to gain insights through unexpected connections.
Crowdsourcing involves outsourcing tasks to a large, undefined network of people online in the form of an open call. Businesses use crowdsourcing for diverse tasks like product development, marketing research, and customer support. It provides access to potential labor at low cost and allows tapping into expertise outside the company. However, crowds can also return a lot of irrelevant information, so tasks need clear explanations and effective filtering of ideas.
Sentient Services (Ubiquity Marketing Un Summit 2009) V1Paul Janowitz
Is Market Research Dead in a 2.0 world?
Presentation given at the Ubiquity Marketing unSummit in Austin, TX. September 3, 2009.
Covers the current state of research in a customer driven web2.0 world. Contains tips and resources for entrepreneurs to leverage free and inexpensive market research techniques.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
ICT KTN / Minibar online business essentialsMargaret Gold
The document discusses creating and executing an effective social media strategy. It outlines doing homework like experience mapping and defining personas before creating the strategy. Key aspects of social media strategy include engaging influencers, giving people content to share, tracking topics and brand mentions, and engaging with users. The document recommends choosing social media platforms based on goals and outlines tips for campaign design and engagement.
Through engagement and discussion with digital industrial leaders, Wilbury Stratton has summarised how the following three concept-to-shelf processes define the talent required by the organisation, and therefore the most effective resourcing strategy.
The document discusses various topics related to building winning products, including the traditional product development model, problems with that model, diffusion of innovations, customer jobs and pains, minimum viable products, achieving product-market fit, and examples of companies like Polycom and CapitalOne that built successful products through small innovations, iterations, and experimentation.
Business model tools of converting insights into enterpriseVikas Mahendra
Business model frameworks help identify opportunities and problems for new ventures by forcing consideration of key components like customers, value propositions, channels, and costs. They provide a shared language to describe initiatives and test assumptions, allowing refinement of strategies. Frameworks also facilitate collaboration across functions to pursue disruptive opportunities and solve customer problems. The Business Model Canvas and Lean Canvas are two popular single-page tools that visualize and analyze business models.
Product-Startup-Founders-Rulebook-atc.pdfDarryl Jose
A quick guide for founders on the rules to follow when building a startup. Here are some mistakes you can avoid and be successful much faster.
The goal in mind for this rule book is to help startup founder learn some of the best practices and avoid costly mistake early on in their journey.
This document provides an overview of how to build a startup presented by Raomal Perera. It discusses identifying problems worth solving, defining minimum viable products, validating solutions qualitatively and quantitatively, and the importance of customer development. It emphasizes getting outside the building to test hypotheses with customers rather than relying only on internal assumptions. Business model canvases and customer archetypes are presented as tools to help organize thinking and guide customer interactions.
1. The idea as unique selling
proposition
Phase 1 - IDEA
by Yannick HUCHARD - all right reserved
2. Idea as unique selling
proposition
Define your idea and explain why it can be a
business
Goal
You’ve got an idea and you belive it is worthline to invest
time and effort on it. It serve a purpose, solve a shared
problem, it is a « now or never » offered opportunity, or
it is innovative.
Description
Roles
One-liner pitch sentence
Interaction Diagram
Business Process
Product Feature
Services
Value Proposition Canvas
Hypothesis
Deliverables
Microsoft Powerpoint, Google Slide, Apple Keynote
Draw.io
Figma
ChatGPT
Get the Applications
FOUNDERS
IDEA
3. Checklist
❑Describe your idea
❑Define who can be your customer
❑Check the region where you want to start your business (and
don’t say the entire world).
This will be tied to the place you want to focus your Visibility,
with ads, conferences, word of mouth, network.
❑Define why they would buy the product and service
❑Explain what is your unfair or differentiating advantage
❑Check if the timing is good. Sometimes you can be too early or
too late, especially if the idea is linked to a trend (e.g.,
Instagram for Pokemon Go)
❑Describe the different way you could win money
Step by Step guide
❑Check if the amount of early investment/prerequisite make
the idea possible and accessible (money, time, skills,
resources)
❑Describe if the environment where you want to establish your
startup is ok (culture, political environment, financial system,
average people wages, Internet speed, and coverage, etc.)
❑Check the market to see what are the existing solutions
available in the region you target
❑Make a list assumptions you will validate with people (later in
the process)
❑Do some basic interviews with relatives, friends and business
domain expert where possible about what people do, their
habits, their usage, how they address (or not) their current
problems in order to narrow down/validate some early
assumptions and to check the market fit with your idea
4. Get a boost
• AMASE Product and Service Canvas: link
• The Business Model Canvas (by The Business Channel): link
• Lean Canvas Intro (by Railsware): link
• [French] Alexander Osterwalder Business Model Canvas
creator: link
Documentation & Trainings
• Startup Designer: Yannick HUCHARD
Who can help to achieve your goals
• A web platform that offers 24/24 personalized accounting
advice for freelance professionals and small business owners.
• A mobile app that connects local farmers with consumers in
their area, allowing them to purchase and deliver fresh
produce directly from the source.
• An online marketplace that specializes in selling sustainable
and eco-friendly geothermal heat pumps.
Example of use cases
« The Brainy »
Badge for completing the stage
5. Contacts &
Feedbacks
contacts@amase.io
Need more information?
feedback@amase.io
Practice makes perfect
• Website: https://www.amase.io
• Startup Builder Application: https://www.amase.io/amase-startup/index.html
• GitHub: https://github.com/amaseio/AMASE
• LinkedIn: www.linkedin.com/in/yhuchard
Additional Resources