Toluna we-chat

1. KuRunData WeChat surveys in China

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WeChat Mobile App
WeChat is not just China’s version of WhatsApp or Facebook. It’s a part of
everyday life in China. With over 1 billion monthly active users (73% of the
Chinese population), it is undeniably the most popular app in the country.
WeChat is a multi-function app, where users can:
• Chat
• Play games
• Shop
• Pay
• Post thoughts and/or photos
• Read the news
• Make reservations
• Get a taxi
• Book a doctor’s appointment
Additional reach beyond panel within China via WeChat
Mobile App

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KuRun WeChat solution
About the
• Surveys are mobile-first and designed for member engagement – traffic
comes from respondent referrals!
• We access WeChat users via 2 official accounts + 1 applet
• 20% of Toluna’s mobile surveys are completed via WeChat
• 50% of users spend > 10 minutes on the applet

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Snapshot of WeChat Applet
Launched 7th July 2018

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• Desktops are hardly used at home
• First mobile app that is used of the day: WeChat
Last mobile app used before falling asleep: WeChat
• Average daily time spent on WeChat: >3 hours
• Cashless society
• Users of WeChat use fewer apps overall –
concentrated use of WeChat
• Short surveys and better user experience preferred
• Fun/interesting survey topics are more important
than incentives in terms of online survey preferences
Key findings
From a 2018 survey of Chinese Respondents on Lifestyles
and Attitudes using WeChat App

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7. Australia
365,285
New Zealand
46,001
Vietnam
133,800
Malaysia
134,402
Thailand
209,936
Indonesia
348,123
Singapore
66,320
India
456,419
Philippines
225,238
China*
6,691,400
Pakistan
40,492
Japan
273,625
Respondent Reach APAC
9.3+ Million Respondents throughout APAC
* Chinese panel includes KuRunData - Hong Kong 45,933. Taiwan 112,545
Rep. of Korea
279,679
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8. About KuRunData
Toluna sister company, KuRunData is the leading
provider of respondents and survey solutions in
APAC and extends our reach in the region.
• KuRunData has a panel of more than 5 million –
delivers 18 million interviews annually.
• This respondent access is significantly increased
with the launch of the WeChat mobile survey App.
• KuRun couples panel reach with technology and
real-time respondent access.
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9. 4
Local Expertise and
Offices
• Toluna span the APAC region
Bejing, China | Guangzhou, China | Gurgaon, China
Hong Kong* | Kuala Lumpur, Malaysia | Seoul, Korea
Shanghai, China | Singapore* | Sydney, Australia
Tokyo, Japan
• Full suite of offerings from sample, to full
service, and platform-based solutions

10. 海南
Heilongjiang
Jilin
Liaoning
Hebei
Fujian
江西
安徽
Hubei
Hunan
GuangdongGuangxi
Shangha
i
Henan
Shanxi
Nengmenggu
Shanxi
Ninxia
Gansu
Qinhai
Sichuan
Guizhou
Yunnan
Xizang
Xinjiang
Zhejiang
Beijing
Tianjin
Chong
qing
Data sources: McKinsey Research
Shandong
North China
East China
Central
China
South China
Southwest
Northwest
Northeast
Online panel can cover Tier1-4 citiesSpotlight on KuRun Panel in China
5+ Million Respondents in the Following Markets
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