This document provides a template and guidance for creating an effective pitch deck to present to investors. It outlines 11 sections to include: 1) intro of the product/team, 2) describing the problem, 3) proposed solution, 4) product demo, 5) market opportunity, 6) business/revenue models, 7) competition, 8) go-to-market plan and milestones, 9) the funding request, 10) contact info, and 11) optional software development offer. The overall structure is meant to clearly outline the problem, solution, market opportunity, business model, competition, and plans to help investors understand and decide on providing funding.

1. Secrets to making a serious impression and good
implementation examples
STRUCTURE OF A
PITCH DECK FOR
INVESTORS
marketing@xbsoftware.com
xbsoftware.com

2. 1 INTRO
A product name, its idea
in a short slogan, team
members' names, roles,
and contacts

3. INTRO
EXAMPLE

4. 2 DESCRIBE THE
PROBLEM
2.1 Short problem description
2.2 Your user profile: stats and facts that
can be easily checked, no doubts should
arise that there’s a problem that needs an
elegant solution

5. 2 . 1 P R O B L E M
D E S C R I P T I O N

6. 2 . 2 Y O U R U S E R
P R O F I L E

7. 3 SOLUTION
Describe how your product will
solve the problem
3.1 DESCRIBE YOUR
PRODUCT Your product competitive
advantage/unique value
proposition
3.2 LIST ADVANTAGES

8. 3 S O L U T I O N

9. 4 PRODUCT
DEMO
Name and show 3-4 main functions
of your product. Think of benefits
instead of features. Presenting a
demo try to achieve an “I’ve got it”
moment in 30 seconds

10. 4 P R O D U C T D E M O

11. 5 MARKET
OPPORTUNITY
Market description
Market size now and in 3-5 years
Market share you plan to conquer
Sales predictions if possible

12. 5 M A R K E T
O P P O R T U N I T Y

13. 6 BUSINESS &
REVENUE
MODELS BUSINESS MODEL CANVAS
LEAN CANVAS
FREE TEMPLATES:

14. 6 B U S I N E S S &
R E V E N U E M O D E L S

15. 7 COMPETITION &
COMPETITIVE
ADVANTAGE

16. 8 GO-TO-MARKET PLAN
/ MILESTONES
GO-TO-MARKET PLAN
FOR SEED STAGE
STARTUPS
MILESTONES
FOR EARLY STAGE
STARTUPS

17. 8 G O - T O - M A R K E T P L A N
/ M I L E S T O N E S

18. 9 THE ASK
IF SENT DIRECTLY TO THE
INVESTOR

19. 10 CONTACT INFO

20. 11 SOFTWARE
DEVELOPMENT
FOR STARTUPS
We turn your idea into
a solution. Get your
perfect package here

21. Elbert Hubbard
THE BEST
PREPARATION FOR
GOOD WORK
TOMORROW IS TO DO
GOOD WORK TODAY.
Source:https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/