Ma3looma is OneWorld's project in Egypt, which provides young people with accurate, non-judgmental and confidential sexual and reproductive health and rights (SRHR) information using information and communication technologies (ICTs). Ma3looma manages one of the most popular dynamic SRHR websites in Arabic (Ma3looma.net), with new content created every week. The website is linked to social media channels, of which the Facebook page is the most popular with a growing fanbase (currently counts over 450,000 likes). Ma3looma also operates a question-and-answer platform that connects young people to trained counsellors for answers to their SRHR questions via SMS, email, Facebook message and Ask.fm. The online platform developed by OneWorld enables the counsellors to respond to young people's questions in an accurate, timely and confidential manner.
2. OneWorld
OneWorld pioneers
internet and mobile
phone applications
that the world’s
poorest people
can use to
improve their
life chances,
and that help
people everywhere
understand global
problems – and
do something
about them.
5. Learning about Living
Egypt – Ma3looma
• Launched in 2012
Mobile &
web Q&A
platform
Dynamic
SRHR
content
website
Dynamic
social
media
platforms
6. Ma3looma
Q&A platform
How do I get
rid of
premature
ejaculation???
أتخلص كيف
سرعة من
؟القذف؟؟ الفتيات بعض ملاذا
مرحلة في تدخل
بعد االكتئاب من
؟ الفراق
Why do some
girls get
depressed
after a
separation?
دكتور فضلك من
اسباب معرفة اريد
العضو في احلكة
يالتناسل
Please Doctor I
want to know
the reasons for
itching in the
genital area
7.
8.
9. How our users access
Ma3looma.net
5%
39 %
Mobile Desktop Tablet
56 %
10. Where are our users?
Egypt
34 %
Saudi-Arabia
15 %
Iraq
5.7 %Algeria
5.6 %Morocco
4.4 %
19. What questions do young people ask?
Sexuality
42%
Sexual
Dysfunction
30%
Puberty
11%
Reproductive
Health
7%
STIs
5%
Family
Planning
4%
General
Health
1%
Themes identified
on Q&A platform
20. What information are young people
drawn to?
premature ejaculation
erectile dysfunction
vaginal discharge
premenstrual syndrome
intimate relationship
masturbation
hymen
morningerection
female reproductive organs