The importance of reaching teens on their cellphones is well-known, but with dozens of ways to run a textline, PPRM has created a specific set of text practices that have been extremely successful through the textline, In Case You’re Curious (ICYC). This session will not only discuss how to run an effective textline, but how to integrate it into daily lessons and conversations around sexual and reproductive health. This will be an interactive forum for discussion around positive uses of technology, including examples of social media based on the ICYC textline.