A New Sexuality Education Platform: Reaching Youth on Snapchat will consist of a description of how and why the Community and Government Department of PPPSW developed a Snapchat Campaign. It will also provide detailed insights into the steps taken to design an innovative digital media program in an already existing educational structure. Our goal was to develop an educational program utilizing digital media in order to provide youth easy to access sex-positive, medically accurate, and age-appropriate sexuality education. Additional information, including content examples, audience size, lessons learned, youth involvement, and adaptations to implementation will be included in the presentation.

1. A NEW SEXUALITY
EDUCATION PLATFORM:
Karen Murtfeldt, MPH
Planned Parenthood of the Pacific Southwest
Reaching Youth on Snapchat

2. Greetings from PPPSWsnaps

3. Greetings from Julian

4. WHY SNAPCHAT?
 SNAPCHAT works closer to
how we actually communicate
face to face.
 In life, moments
“disappear”
 SNAPCHAT went the opposite
route of most internet
platforms—where everything is
saved/archived.
 SNAPCHAT has been shown
to make people happier.

5. SNAPCHAT 101
Instagram
v
Snapchat

6. WHY SNAPCHAT?
Snapchat’s Form & Function FIT
Snapchat is:  Private
 Informal
 Fun

7. WHY SNAPCHAT?
Private
 Youth reported preferring
messages that disappear—
content someone looking through
their phone won’t find.
 Snapchat allows us to provide
education on sensitive topics on
a private platform.

8.  With busy schedules and tight
budgets—our new platform had
to be “low frills” and doable
without significant investment.
 Snapchat allows us to create a
varying array of messages—
ranging from short, sweet &
simple to scripted, produced &
directed.
WHY SNAPCHAT?
Informal

9.  Youth reported wanting
messaging that was “friendly but
serious.”
 Snapchat allows us to create
messages on serious topics in a
light-hearted and casual
manner—as if we were talking
directly to them.
WHY SNAPCHAT?
FUN!

10. Implementation 2015
Presentation of formative
research on Tech & Sexuality
Education
Implementation
Planning
Phase I:
Snapchat Team
Phase II:
Teen Success
Phase III:
Broad Internal
Launch
Phase IV:
PPPSWsnaps goes live!
Promotion at community
events & presentations
April May June July August September October

11. Implementation Planning
Goals Topics Terms Guidelines
A sex positive
educational
resource for
youth
The topics are
endless—but
keep it related
to our specialty
Use inclusive
and relatable
language
Be intentional
about
representing
diversity

12. A Week in the Life of PPPSWsnaps
 One Snapchat story each weekday
 Each member of the team is assigned a day to
create a Snapchat story
 Time needed to create story can vary
Upkeep & Development:
 Monthly meetings:
 Brainstorm new content
 Discuss new techniques/app updates
 Update guidelines

13. Youth on PPPSWsnaps
Youth Interns:
• Created Snapchat stories
• Brainstormed story ideas
• “Starred” in stories
• Snapchat takeovers

14. THANK YOU!
ADD US ON SNAPCHAT!
Karen Murtfeldt, MPH
kmurtfeldt@planned.org
Snapchat: PPPSWsnaps