1. Grace Lear, Kayla White, Monica Bickford, Morgan Werthauser
Miami Owens, Xuan Lin
2. Lack of exposure and resources
Social media presence
Low number of students entries in annual design competition
Non-profit run by volunteers
Limited budget
Room for growth
SITUATIONAL ANALYSIS
4. 1. Increase the number of participants in the student design competition
Objective 1: The number of participants in the SPD student design
competition will increase by 50 people in 2016.
Objective 2:Increase awareness of the design competition among design students by
25% in 2016.
1. Increase overall awareness of SPD to design students nationally
Objective 1: To increase knowledge about SPD among design students by 25% in 2016.
Objective 2: Increase recognition of SPD as an organization among design students by
25% in 2016.
CAMPAIGN GOALS & OBJECTIVES
6. VERALL CAMPAIGN STRATEGYo
Engage key publics through social media
Facebook, Twitter, Snapchat, Instagram
Utilize professional SPD members
By reaching out to students via their alma maters
7. •SPD is the best organization for editorial design in New
York City
•SPD’s design competition hosts some of the most
creative designers and connects them to well known
publications
•Maintain existing organizational branding for maximum
benefits
K EY MESSAGES & BRANDING
An issue facing SPD is the lack of exposure and resources to reach optimum audience exposure
Weak social media presence
Low number of students entries in annual design competition
SPD is a small, tight knit, non profit design organization run by volunteers resulting in a very small budget
SPD’s passion for design provides them the opportunity to become a leading organization in the field of design
Add picture sof osu, yale and canegie
-interviewed two faculty members at Yale School of Art and Carnegie Mellon School of Design…..difficult to implement into curriculumn.
Weve provided you charts in the probpasl to further explain, but here are some examples of….
