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A Communications Leader Guiding Success
Senior Public Relations &
Communications Expert
Jospong Group
of Companies
World’s Women of
Distinction in
& Communication, 2023
www.worldsleaders.com Vol. 09 | Issue 05 | September 2023
World's Women of Distinction in PR
and Communication, 2023
It believes that effective communication calls for more
than just conveying a message. It involves creating
enduring connections with one's audience and fostering
relationships with them. Specialized PR leaders provides
the required knowledge and experience to successfully
navigate the always shifting communication landscape,
whether the target is an individual looking to establish
their reputation or a company attempting to carve out a
niche in a brutally competitive industry.
PR firms are specialized businesses that only work to
improve the perception of brands and products. To raise
a brand's value, these agencies develop various
marketing strategies and techniques. Customers benefit
greatly from these agencies as well since they are given
access to the greatest products available. The most
crucial elements of hiring a PR firm are connecting with
the target audience, identifying the ideal market for the
company, developing a brand image, and boosting brand
value that endures throughout the brand's operations.
World's Leaders latest edition “World's Women of
Distinction in PR and Communication, 2023” is
featuring renowned women business leaders who has
changed the perception that males are more skilled in PR
and has been weaved through appointments to executive
positions in PR firms.
The cover has Sophia Kudjordji, a highly accomplished
public relations expert and a seasoned communications
leader in Ghana. With an impressive background in
building strong PR functions and teams, she currently
serves as the Chief Corporate Communication Officer at
the esteemed Jospong Group of Companies. With over
25 years of experience in media and communications,
Sophia has made her mark in both public relations and
journalism.
Sophia's journey began as a journalist, fulfilling her
lifelong dream of working with the Ghana NewsAgency in
the Volta Region in 1996. Prior to this role, she provided
her expertise as a consultant for the DANIDA-sponsored
Community Water Sanitation Agency. Additionally, she
had the opportunity to host various radio programs
dedicated to empowering youth and women at the local
community radio station, Volta Star, in the Volta Region of
Ghana.
Also, while you flip through the pages, don't forget to
read the articles created by our in-house editorial staff
and industry experts.
Connecting Businesses to
Their True Audience
Have a lovely read!
Copyright 2023 WORLD’S LEADERS Media Tech LLC, All rights reserved. The content and images used in this magazine
should not be reproduced or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording or otherwise, without prior permission from WORLD’S LEADERS Reprint rights
remain solely with WORLD’S LEADERS.
3296 Westerville Rd #250, Columbus, OH 43224, USA
Follow us on :
Editor-in-Chief Steve Sanchez
Managing Editor Jagdish Chincholikar
Executive Editor Nicole Williams
Assistant Editor Gayatri Bhujbal
Art & Design Director Jack Anderson
Business Development Manager Mia Oliver
Business Development Executive Natalie, Jerrey
Associate Designer Kevin Rust
Digital Marketing Manager Victor Clarke
Sales Manager Casey Simpson, Irfan Shekh
Marketing Manager Tom Swann
Technical Specialist Barry Jones
Circulation Manager Danny Parker
CREDIT PAGE
SEPTEMBER 2023
A Communications Leader Guiding Success
Sophia
Sophia
Sophia
Kudjordji
Cov
Sry
10
Carly Benewith and
Rachel Gomez
Heather Ripley
Marie Alexander
Taylor Elizabeth
Shanaz Ramzi
Tabitha Sukhai
Joanna Allen
Nuria E. Angelocci
Alexandra Michelle
Gonzalez
54
50
46
40
36
32
28
22
18
A Communications
Leader Guiding Success
Sophia
Kudjordji
Senior Public Relations &
Communications Expert
Jospong Group of Companies
10 | SEPTEMBER 2023
worldsleaders.com | 11
A
12 | SEPTEMBER 2023
remarkable leader who embodies the
value of continuous learning, Sophia
Kudjordji is a highly accomplished
public relations expert and a seasoned
communications leader in Ghana. With
an impressive background in building
strong PR functions and teams, she
currently serves as the Chief Corporate
Communication Officer at the
esteemed Jospong Group of
Companies. With over 25 years of
experience in media and
communications, Sophia has made her
mark in both public relations and
journalism.
Sophia's journey began as a journalist,
fulfilling her lifelong dream of working
with the Ghana News Agency in the
Volta Region in 1996. Prior to this role,
she provided her expertise as a
consultant for the DANIDA-sponsored
Community Water Sanitation Agency.
Additionally, she had the opportunity
to host various radio programs
dedicated to empowering youth and
women at the local community radio
station, Volta Star, in the Volta Region
of Ghana.
Taking a different path, Sophia joined
the British High Commission as a
website editor. Her role expanded to
include acting as a liaison between the
High Commission and the Ghana
Police Service. Her exceptional
dedication and performance earned her
a commendation letter from 10
Downing Street in the United
Kingdom.
After six years with the High
Commission, Sophia embarked on a
new adventure, joining Unique Trust
Financial Services. This Ghanaian-
owned private finance house gained
recognition for its renowned 48-hour
stop-gap loan service. Rebranded as
UT Financial Services and listed on the
Ghana Stock Exchange, the company
later merged with another bank,
resulting in the establishment of UT
Bank (now defunct). Within just two
years of operating as a universal bank,
UT Bank proudly received the
prestigious Best Bank award at the
Ghana Banking Awards in 2012. Over
time, the institution diversified its
offerings to include Property
Management, Private Security,
Logistics, and Life Insurance, among
other ventures.
After nearly a decade of contributing to
the integrated marketing
communication field within the UT
Group, Sophia made a transition to the
Jospong Group in 2016. Taking on the
role of Group Head for
Communication, she proudly
associates herself with two of Ghana's
most renowned private sector
enterprises. Despite vilifications
against these companies due to lack of
understanding of their operations, both
the Jospong Group and UT Brand,
along with their executives, have
received numerous awards and
recognition, solidifying their positions
as highly esteemed companies within
and outside the country.
The company
JOSPONG GROUP OF COMPANIES
is a wholly Ghanaian owned holding
company with interest in over 60
subsidiaries operating Africa, Asia and
America. It is one of Ghana's most
diversified companies and one of the
biggest players in the private sector.
Established in 1995 by the visionary
Leader and founder Dr. Joseph Siaw
Agyepong, with a core business of
printing and publishing, the company
worldsleaders.com | 13
has in the last couple of years grown into conglomerate
with operations in 14 sectors of the economy and a core
staff strength of over 6,000 people and created close to
200,000 jobs directly and indirectly along the value chain.
The vision of the Group is to become the most successful
African Holding company leading in every sector we
operate in, with a simple mission of improving the lives of
people. Jospong Group's core business is to identify gaps,
churn out innovative businesses and build capacities to
provide value and nurture them to become market leaders;
fit to play on both the local and international markets.
Strategic Communication Leadership
As the Chief Corporate Communication Officer (CCCO),
Sophia assumes the vital role of providing strategic
direction for communication across the Jospong Group. Her
responsibilities encompass a wide range of areas, including
internal communication, stakeholder engagement, corporate
social responsibility, community relations, media relations,
corporate affairs, and online communication. Alongside
these responsibilities, she undertakes various other tasks,
some of which are listed below:
Ÿ Directing communication strategies that contribute to
the profitable growth and operation of the Group.
Ÿ Developing policies, messaging, and a strategic
approach to communication that instills trust,
confidence, excellence, and a commitment to serving
local and international stakeholders.
Ÿ Creating strategic communication plans aligned with the
Group's long-term objectives and priorities.
Ÿ Acting as the spokesperson for the Group and
representing the Group, when required.
Ÿ Ensuring that communication objectives and
performance standards are not only understood but also
embraced by management and employees.
Ÿ Serving as a liaison to major stakeholders, including the
media, government, and the general public.
Ÿ Establishing and maintaining an effective
communication system and a competent team.
Ÿ Developing and implementing crisis communication
14 | SEPTEMBER 2023
Beyond Qualifications
In today's era where skills are abundant, Sophia has learned
the importance of considering not only qualifications but also
attitude when hiring team members. While skills can be
taught, she values attitude as a fundamental attribute that is
challenging to change once acquired. Particularly for non-
technical positions, Sophia seeks individuals who possess a
clear sense of purpose, independence of thought, humility,
respect, and a willingness to learn. Diligence, intelligence, and
a readiness to both learn from and share knowledge with
others are also essential qualities she looks for. A touch of
humor is an added bonus, creating a positive and enjoyable
work environment.
strategies to effectively handle challenging situations.
Ÿ Supporting the development of strategic corporate social
responsibility programs.
One of the most fulfilling aspects of Sophia's role is waking
up each day and engaging with individuals from diverse
backgrounds, leaving them with a smile. This demonstrates
her commitment to fostering positive connections and
making a difference through effective communication and
engagement.
Insights on Humility, Patience, and Value-Centric
Leadership
Sophia has embraced a continuous learning mindset,
drawing lessons from people, situations, events, and any
source that offers valuable insights. She actively challenges
herself to learn, not only from others but also through
formal education. Currently, she is pursuing an MPhil in
Strategic Public Relations Management at the University of
Media, Arts, and Communication (UniMAC) in Accra,
Ghana. Sophia firmly believes that learning has no endpoint
and encourages her mentees to adopt the same attitude. She
also gains inspiration and knowledge from role models such
as her mother, Mrs. Elizabeth Mensah Kudjordji, her
siblings, the late Dr Sule Gariba, Captain Prince Kofi
Amoabeng of UT, and Madam Esther Cobbah, Chief
Executive Officer of Stratcom Africa and other senior
practitioners.
One significant observation Sophia has made about
emerging leaders today is the lack of humility and patience
among them. While she acknowledges the importance of
speed, Sophia has matured to understand that life operates
within its own time and processes. Impatience can lead to
rushing, often resulting in avoidable accidents. She
advocates for emerging leaders to embrace humility,
acknowledging their weaknesses and seeking help when
needed. Furthermore, she emphasizes the significance of
recognizing that there is a suitable time and season for
everything. Many emerging leaders prioritize cost over
value, which can negatively impact their relationships.
worldsleaders.com | 15
Sophia hopes that they will discern and
appreciate the distinction.
Through her own journey of
continuous learning and personal
growth, Sophia offers valuable insights
and guidance to the emerging leaders
she mentors.
A Valuable Lesson in Trust
One of the most significant risks
Sophia encountered during her early
days in the private sector was placing
her trust in an event organizer who
turned out to be fraudulent. She had
convinced her company to sponsor
him, only to discover his true
intentions. However, she was fortunate
to have a supportive boss who
reassured her that it was a valuable
learning experience and advised her
not to dwell on it. This encouragement
empowered Sophia to become more
vigilant in her professional endeavors.
Looking ahead, Sophia envisions a
shift away from the corporate world in
the next five years. Her aspirations
include fully immersing herself in
mentoring, consultancy work, and
engaging in small-scale farming. This
transition reflects her desire to share
her expertise, guide others in their
professional journeys, and explore new
ventures outside of the traditional
corporate environment.
Building a Global Phenomenon
With utmost gratitude to God, Sophia
expresses her admiration for the
Jospong Group, a conglomerate of
companies boasting award-winning
subsidiaries and individuals. She
considers the Jospong story to be truly
remarkable, accompanied by a strong
brand and a highly dynamic workforce
led by the exceptional and visionary
founder, Dr. Joseph Siaw Agyepong,
who serves as the Executive Chairman.
Envisioning a future of remarkable
expansion through international
partnerships, Sophia aims to build
resilience within the company, striving
to create a transgenerational entity.
The clear vision of the Jospong Group
is to lead the sectors in which it
operates across Africa. Sophia, along
with her team of vibrant, intelligent
and exceptional young women and
men, is committed to using their
communication efforts to shift the
narrative surrounding the Jospong
Group and its founder from a local tale
to a global phenomenon. She aspires
for it to become a compelling case
study at prestigious institutions like Ivy
League universities, challenging the
conventional approach to doing
business and promoting the distinctive
"Jospong Way." This approach
encompasses tenacity, resilience,
fearlessness in taking risks, and, above
all, a genuine desire to enhance lives.
The Jospong Group has already begun
expanding its horizons by actively
participating in international
exhibitions and business fora. Their
aim is not only to showcase their
endeavors but also to assume speaking
roles, positioning themselves as
thought leaders in their respective
industries. Notably, there is currently a
Joseph Siaw Agyepong Distinguished
Lecture on Public Health at the
Harvard University Center for African
Studies in the United States, reflecting
the group's commitment to making
significant contributions beyond
national borders. Furthermore, Sophia
highlights the effective utilization of
social media and other digital tools to
amplify the brand's presence and
impact.
16 | SEPTEMBER 2023
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worldsleaders.com | 21
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Carly Benewith
Rachel Gomez
&
Two Mompreneurs Join Forces to
Create a Booming Marketing Agency
A strong partnership is critical to the success of a business. With shared
responsibility, diversified decision-making, and access to a larger pool of
resources, a partnership can achieve more significant growth and
profitability. It is essential to find the right partners and to establish clear
communication and mutual trust to ensure the success of the business.
Rachel Gomez and Carly Benewith have formed a remarkable alliance as
the proprietors of Mountain Air Marketing (MAM), a thriving marketing
agency in Colorado Springs that is both owned and operated by women.
This boutique agency has been experiencing rapid growth and has
become a shining example of successful female entrepreneurship.
Rachel and Carly divide most of the responsibilities in their company
between them. Rachel focuses more on the operational aspects of the
business, while Carly works closely with their team members. As business
owners, they both understand the challenges of juggling multiple roles,
but they work together seamlessly to ensure that everything gets done.
Collaboration and teamwork are crucial to their success, and they strive to
foster these values every day. Whether it's brainstorming ideas, managing
busy schedules, or completing projects together, they believe that
working as a team can achieve amazing results. Their team members
would probably agree that their favorite part of the day is enjoying a fresh
cup of coffee and working with a group of supportive and empowering
women.
22 | SEPTEMBER 2023
worldsleaders.com | 23
Before Mountain Air Marketing
Upon meeting each other, Rachel and
Carly discovered a shared aspiration of
aiding small businesses in achieving
their full potential. With their
respective backgrounds in digital
marketing for corporate agencies and
experience in navigating various
industry cultures and growing
companies, these impressive women
possessed the necessary knowledge.
The only thing left to do was to
collaborate!
Carly, who has expertise in SEO
gained from her corporate agency
work, continues to refine her skills as
the industry evolves. Meanwhile,
Rachel excels in operations and enjoys
expressing her creative talents by
creating visually appealing websites
that help businesses thrive. Their
combined broad skillset and passion
for supporting small business owners
are what have made Mountain Air
Marketing a thriving enterprise today!
Inception of the Company
Rachel and Carly had been acquainted
for approximately a year before they
decided to combine their skills and
create a female-owned marketing
agency. Their goal was to establish an
agency in Colorado Springs that
provided transparent and ethical digital
marketing solutions to local
businesses.
Through their unwavering
commitment, tireless efforts, and
unyielding determination, this dynamic
duo has progressed from solely
depending on word-of-mouth
recommendations to building a thriving
team of seven female professionals
with an expanding global presence. Six
years and four children later, they have
achieved their objective: offering
businesses an affordable pathway to
digital triumph while also enjoying the
best of both worlds—a family life that
is flexible and optimal working
conditions.
What Made This Duo Successful?
Rachel and Carly's achievements were
built upon countless late nights, hard
work, and a shared devotion to their
company from the outset. Even with
only two people at the helm during the
infancy stage, Mountain Air Marketing
managed to soar due to both partners'
equal commitment, which only grew
stronger over time.
However, it was only after expanding
the team and bringing in industry
experts that real success began to take
shape. With the company's portfolio of
skills now bolstered by the expertise of
its talented team members, they can
confidently provide services of
unparalleled quality. This expansion
has propelled them even further, kind
of like scaling a mountain.
Premium Marketing Offerings
Mountain Air Marketing provides a
comprehensive range of services,
including web design, SEO, paid
advertising on social channels and
Google, social media management,
email marketing, and content creation.
What sets them apart from others is
their innovative approach and
unwavering commitment to building
meaningful relationships. By taking a
holistic approach to their clients' needs,
they can offer innovative ideas that
provide fresh perspectives and help
their clients achieve new heights of
success.
Their experienced and creative team is
devoted to assisting business owners in
thinking outside the box and exploring
new processes to achieve positive
results. They specialize in delivering
creative solutions that move the needle
in the right direction, and their
dedication to their clients' growth is
evident in every aspect of their work.
With Mountain Air Marketing, clients
can expect a partnership that goes
beyond simply meeting expectations to
one that exceeds them.
Significance of Workplace Culture
Rachel and Carly understand the
importance of company culture in
ensuring the overall success of a
business, and they believe that it is one
of the most crucial aspects of Mountain
Air Marketing. When they started
bringing on employees, they made it a
priority to prioritize the culture, and
this has remained a central focus over
the past five years.
Their team members share a strong
bond, both inside and outside of work,
24 | SEPTEMBER 2023
The team at Mountain Air Marketing relies on data
analysis to understand what has worked in the past
and what hasn't, before collaboratively
brainstorming new ideas that can help their clients
progress. The team is always learning and
educating themselves on emerging platforms in the
digital space, keeping abreast of trends discussed by
other digital marketers, and focusing on
understanding different audiences and human
behaviors.
By staying ahead of the curve in terms of trends and
emerging technologies, Mountain Air Marketing is
able to provide innovative solutions to their clients
and ensure that they remain competitive in the
digital space.
True Success is Making Things Better
Rachel Gomez and Carly Benewith have an
authentic and transparent approach that extends
beyond their professional lives. They both possess
distinct personalities, but share a common trait of
being compassionate and committed. Their
families, team members, and clients are all of great
importance to them, and they make a concerted
effort to prioritize them. Rachel is drawn to tranquil
environments, such as the forest, where she can
relax with her husband and children. Meanwhile,
Carly loves discovering new places with her family,
but also takes pleasure in being at home.
Nevertheless, their thoughts are often occupied with
Mountain Air Marketing and devising new
strategies to enhance its success. Both women are
driven by their objectives and have a structured
approach to achieving them.
Guidance for Emerging Leaders
According to Carly and Rachel, as a new leader, it
is crucial to prioritize listening, communication,
collaboration, and setting a positive example for
your team. To establish trust in the workplace,
make sure that you create an environment where
team members feel comfortable sharing their ideas,
concerns, and opinions. Be open to learning from
your superiors and peers, as you may encounter
challenges that require collaborative problem-
solving. Remember that you set the tone for your
team's work environment, so it's important to model
the behaviors and attitudes you want them to adopt.
Practice what you preach! Ultimately, your
leadership and influence will be instrumental in
fostering a high-performing team, so be mindful of
how your actions and words impact those around
you.
which not only enhances the company culture but also contributes
to their collaborative approach to client work. The team holds
weekly collective meetings and brainstorming sessions, and on a
monthly basis, they work together to share educational training on
industry-related topics.
The company's team members enjoy spending time together outside
of work, engaging in activities such as hiking, snowboarding, and
lunch meetings. When team members enjoy each other's company,
they are more likely to enjoy working together and supporting each
other's efforts, which is the foundation of a successful team. The
strong company culture at Mountain Air Marketing has undoubtedly
played a pivotal role in their continued success.
Aligning Idea and Innovation
The team at Mountain Air Marketing is not only highly creative but
also innovative in their approach to generating new ideas that help
their clients succeed in the ever-changing digital landscape. With
the digital marketing industry evolving at a rapid pace, Rachel and
Carly place great emphasis on staying up-to-date with the latest
trends and adopting forward-thinking strategies to remain ahead of
the curve.
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worldsleaders.com | 35
A Renowned Name in
marketing and
advertising
Marie Alexander specializes in B2C, B2B, ATL, and BTL advertising and marketing.
She is also an international entertainment broker who works with renowned
international stars in the US, Singapore, and other countries.
Working for Fortune 500 companies and renowned brands, Marie Alexander has directed
13,000 shoots and creatives, 150 events, 100+ advertising & PR campaigns, and some 100
lifestyle shows for high- profile clients in New York, Singapore, London, Milan, Paris,
Japan, Brazil, Switzerland, and Monte Carlo.
36 | SEPTEMBER 2023
Below are highlights of the interview
between World's Leaders and Marie:
In both the workplace and outside it,
how would you describe yourself?
It is my nature to be loyal, kind,
committed, and empathic, at work and
personally. I am trusted, loved, and
respected by clients for my vision for
their companies' growth.
Due to my meticulous nature and the
fact that I am a perfectionist, I exude
excellence when it comes to handling
their brand's communication, global
public relations, and creatives.
Additionally, I get along with all kinds
of people. After working with more
than 10,000 people, understanding
human behavior has become second
nature to me. Essentially, I serve as
their behavior analysis expert.
Occasionally, people even refer to me
as an astrologer or industrial
psychologist. After speaking with
someone for 15 minutes, I can usually
tell their birthday.
Traveling and learning about different
cultures and nationalities are my
favorite things to do. Both for leisure
and for work, I have traveled to many
countries. Our world-class services are
a result of my experiences and work
ethics.
You believe in astrology. How has
this contributed to your success?
Because I was born under the final
sign of the zodiac, Pisces, I possess
traits from all 12 signs of the zodiac
that have helped make me an expert at
establishing business relationships and
dealing with people. Using empathy,
kindness, logic, precision, and
meticulousness, I've guided numerous
brands to success.
Could you please explain the
connection between Pisces and
ENFJ-A types?
Yes, I am a proud Piscean. Fewer than
5% of people in the world come under
the Pisces horoscope. According to
Myers-Briggs, I am an ENFJ-A, one of
the 16 personality types. Only about 2-
3% of the population is ENFJ-A,
making it one of the rarest types. My
warmth, engaging personality,
charisma, and talkativeness are typical
of ENFJs. The A stands for Assertive
Protagonist. ENFJ-A, states Google, is
the most powerful personality type.
Since they are the strongest people
persons, they naturally excel at social
media leadership, too.
What was your background before
starting Alexander PR Group?
Temasek Polytechnic is a TOP art
school, where I scored distinctions
most of the time in my art and visual
studies. For 25 years, my dad was an
art director at The Straits Times, which
is part of Singapore Press Holdings. I
inherited his knowledge and love for
art and design.
Plus, I have been a triathlete champion
in sports since the age of 6, as well as
a prefect, class leader and monitor,
Singapore's East Zone swimming
champion, and running champion. My
teachers and friends adored me; I was
always the most popular kid in school.
Workwise, after many interviews, I
received offers from four top
companies who wanted me as an art
director. The first job I had was at
Runway Productions. Designing
creatives for Singapore Fashion Week
was particularly enjoyable for me.
By the time I had put together a
sizeable design portfolio, I was in the
running for a position at SPH
Magazines. As its top decor magazine's
designer and in-house stylist, I became
a key member of the team. In the
following two years, I hosted events
for luxury women's magazines,
launched global movies, and worked
as a stylist for Simply Her and FHM
(For Him).
How did Alexander PR Group get
started?
I realized I could do more than just
work for other creatives. My friends
recommended I go into PR and
marketing because I knew many of the
editors running the different B2B and
B2C sectors in the press, and I had a
nose for innovative ideas.
What is the significance of
innovative ideas in the company?
It is very important because it makes
the brand authentic. Alpha leaders like
myself come up with the most
interesting and catching ideas. Others
follow. Is either you lead or you copy.
What are the most important
aspects of a company's culture?
What principles do you believe in
and how do you build this culture?
A company's culture is always exuded
/ portrayed by the director of the
company. He/ she represents the most
important aspects of the environment,
causing all the partners and workers
and team players to follow. The most
important thing in a company is to
value their staff, think of a sustainable
long-term goal to make them happy
and safe. Gender equality, LGBTQ
rights. What global eco footprints or
acts in a company they can do together
to obtain our save the earth goals.
Getting their teams to do charity.
Treating everyone with love and
respect.
worldsleaders.com | 37
I exude a very positive
and high energy when
I am out, I and have
often been told I am
the MVP and the best.
“ “
38 | SEPTEMBER 2023
Give us your opinion on; do
organizations rely heavily on
individual heroics or team
processes?
Both. They need both to go hand in
hand.
How have your values contributed to
your success?
It is essential to be able to adapt to
different kinds of teams that work for
different kinds of industries. Having
the opportunity to work with teams of
people I respect and admire is a gift.
As much as they learn from me, I also
learn from them. I value honesty,
kindness, empathy, and people with
high EQ, who treat others with respect.
I bring these values to the table and
they are largely responsible for my
success.
What are the company's major
services that are unmatched by
others?
In any game, I am the most valuable
player. My friends, family, best friends,
and working partners have all told me
numerous times that they enjoy
working with me. They usually like to
be around me all the time.
When I am out and about at social
gatherings and in business settings, I
have often been told I exude a very
positive and high energy when I am
out, I and have often been told I am the
MVP and the best. Receiving such
compliments is humbling. I am very
grateful for everything I have.
What are your responsibilities as the
Founder/CEO of the company?
What is the happiest part of your
daily routine?
Everything. I'm happy when I am
healthy and when I make my breakfast
with eating two soft boil eggs and
bread. Reading emails with top offers
& worldwide brands.
What advice would you give
someone going into a leadership
position for the first time?
To listen to everyone and based on
your instinct and knowledge, make the
best decision that suits everyone needs.
worldsleaders.com | 39
Nuria
E. Angelocci
Showcasing Outstanding Success Planning and Leading
Comprehensive Management Strategies
Nuria E. Angelocci is a highly respected and
customer-focused chief operating officer of a
property management company who is fluent
in multiple languages. Her exceptional skills in
planning and leading comprehensive marketing
and property management strategies have
been instrumental in achieving business goals
and objectives. Nuria is known for her ability to
closely monitor and adapt marketing initiatives to maximize traffic
in accordance with the strategic plan.
In addition, Nuria is highly regarded for her role in directing and
coordinating all operational activities, leasing, and marketing
efforts to protect, preserve, and enhance the value of properties. As
an out-of-the-box thinker, she approaches problem-solving with an
analytical mindset and is committed to maximizing asset value,
customer satisfaction, and revenue. Nuria is also known for her
innovative recommendations on new opportunities that can drive
revenue and increase brand recognition.
40 | SEPTEMBER 2023
Nuria Angelocci | CMO | Hunters Run
worldsleaders.com | 41
Below are highlights of the interview
conducted between World's Leaders
and Nuria E. Angelocci:
Describe who you are as a person,
inside and outside of the workplace.
I was born and raised in a small town
called Les Borges Blanques, two hours
away from the city of Barcelona,
Spain. I grew up in a modest family as
the youngest of three sisters. Seeing
my parents struggle financially made
me a stronger person. I have always
been a determined and focused person.
My two older sisters are also excellent
role models for me. They are both
career-oriented and have achieved
amazing successes in the steel
manufacturing and banking industries.
Describe your background and what
did you do before you started/joined
the company?
I studied advertising and public
relations for two years at the
University of Barcelona. I came to the
USA as an au pair to "improve" my
English. When I arrived in the USA, I
quickly realized that I did not come to
"improve" my English if not to learn
the language. Although I could say
common phrases like "Hello, how are
you?" and individual words like colors,
animals, days of the week, objects,
etc., I could not maintain a
conversation. Because children have a
simple vocabulary, learning English as
42 | SEPTEMBER 2023
an au pair was effective. I lived with a
family in Summit, NJ, for a year.
Afterwards, I extended my visa for an
additional nine months and moved to
Wellington, FL, with another family.
Being an au pair was an amazing
experience. I was 19 years old, I did
not speak the language, and I had no
family in the USA. I met fellow au
pairs from all over the world, and it
changed me. I made tremendous
growth during that experience and it
opened my eyes to the world.
After the au pair experience ended, I
applied for a student visa and attended
Palm Beach State College, where I
obtained a bachelor's degree in
supervision and management. I also
met, married my husband, and had my
first son during that time.
I earned an MBA in Entrepreneurial
Management from Lynn University in
one year (I was taking double the
classes) while I was working full time,
I was pregnant with my second boy,
and I had a 2-year-old son at home.
I have been married for 12 years to my
wonderful husband, Chad Angelocci,
and I am the proud mom of Andreu (6)
and Kai (4).
Tell us about the inception of the
company. How did it all start?
In January 2012, while I was in
college, I started my career at CMO of
Hunters Run. CMO manages all 23
associations within Hunters Run, a
country club community in Boynton
Beach, FL. There are 21 condominium
associations and 2 homeowner's
associations with a total of 1649
homes. CMO handles the many facets
of property management, from the
physical supervision of property
maintenance to administrative and
financial matters. We are a team of 16
(property managers, accounting staff,
maintenance technicians, a general
contractor, and administrative staff).
CMO was formed in 1991. It is a
unique property management company
because it was formed and is managed
by the homeowners residing within
Hunters Run. The president of each
association elects the CMO Board of
Directors. The CMO Board of
Directors hires the COO/General
Manager, sets policies and the CMO
budget, and serves as the liaison
between the association board and its
members. CMO is a not-for-profit
company. This distinctive structure
allows CMO to focus on providing
additional services and resources to the
associations and homeowners while
also working to improve the existing
services provided. Another interesting
feature of CMO's structure is that the
General Manager's "bosses" can
change yearly. Because of this, it is
extremely important that the general
manager has a clear picture of the
company to create continuity and
purpose during the possible changes in
the board of directors.
What are your responsibilities as the
Founder/CEO of the company?
What is the happiest part of your
daily routine?
As the COO, I oversee the operations
of the company and all 23 associations
and manage annual budgets totaling
more than $19 million. I have had the
pleasure to meet and work alongside
amazing individuals during my 11
years at CMO.
Property management is a stressful
industry. Although CMO works daily
with the individual associations to
maintain and enhance their property,
the majority of the interactions with the
individual homeowners are to
report/resolve issues. From roof leaks
to pest problems or landscape
deficiencies, our office receives
numerous phone calls/emails daily
from homeowners requesting help with
a specific issue. To succeed in this
industry, you must be a problem solver
with excellent customer service skills.
Many property managers in the
industry experience burnout and stress.
CMO provides a positive work
environment and support to help our
employees succeed. Although the
industry is known for having a high
turnover rate, CMO has been
successful in retaining employees and
promoting from within.
Getting the right people on the bus is a
concept developed in the book Good to
Great by Jim Collins. CMO is defined
by the people who ride the bus. CMO's
most valuable asset is its employees,
not because people are the most
valuable asset of a company, but
because they are the right people.
As a COO, it is imperative to bounce
ideas off the team and have an open-
door policy. It is essential for
employees to have a voice, a purpose,
and to feel that they are an intricate
part of the company. The success of an
employee reflects and affects the whole
company. Creating a culture where
employees feel they can work together
as a team instead of feeling like they
are competing with their teammates
helps the overall organization.
What advice would you give
someone going into a leadership
position for the first time?
I believe that to be a successful leader,
one needs to know the strengths and,
more importantly, the weaknesses.
Being willing to learn and evolve is a
must.
The balancing act between a personal
and professional life is not an easy one,
but somehow, with the support of my
husband, family, friends, and work
team, we make it work!
worldsleaders.com | 43
46 | SEPTEMBER 2023
worldsleaders.com | 47
48 | SEPTEMBER 2023
worldsleaders.com | 49
Tabitha
Sukhai
Data-Driven and Empathy-Driven Digital
Marketing Strategist in NYC
n award-winning digital media professional,
Afocusing on content and social media
strategy, Tabitha Sukhai's journey began at
Time Inc., the world's leading magazine publisher at
the time, with iconic titles such as TIME, People,
Fortune, and Real Simple. Here, she earned a
reputation as an "intrapreneur" and strategic
innovator, creating digital content marketing
strategies that continue to be relevant in her
consulting work today. Despite the decline of legacy
print magazines as primary content distribution
vehicles, Tabitha's work at Time Inc. offered valuable
lessons in digital transformation, including how to be
agile enough to create high-impact campaigns with
“lean” budgets. Still, with the in-house resources
available to her at Time Inc., Tabitha was able to build
a remarkable skill set that she now shares with
targeted audiences on the brand level.
50 | SEPTEMBER 2023
worldsleaders.com | 51
The advent of digital platforms
(particularly social media channels)
democratized content marketing and
PR. That democratization of content
creation was further accelerated by
the COVID-19 pandemic, and while
Tabitha has always focused her
efforts on amplifying the voices of
women and BIPOC communities,
this became a larger priority for more
companies after the historic social
justice events in 2020. Early in her
career, promoting inclusion and
equality felt like shouting into a void,
but now people are listening. It has
become easier to amplify her
extensive and ongoing work with
GirlUp and the United Nations
Foundation, where Tabitha has
advocated for women of color in tech
and business, girls' STEM education,
and for the rights of women globally
in her lobbying for the Girls Count
Act of 2015 (S.802 - Girls Count Act
of 2015 114th Congress).
Tabitha's expertise as an empathic,
data-driven digital marketer
continues to be in high demand,
covering all aspects of earned and
paid media, website management,
content marketing, email marketing,
and much more. With the luxury of
being able to carefully choose the
companies and brands she partners
with, Tabitha has a personal
investment in crafting tailored
strategies and messages for each
cause-driven organization.
Tabitha's particular strength lies in
identifying current best practices,
patterns and trends, and using data to
implement real-time optimization to
campaigns and promotions. The key
is to maximize use of immediate
feedback loops to ensure low-impact
efforts are identified quickly and
optimized or disabled, while high-
impact efforts are identified for
boosting and amplification (more
investment). Many marketers “set it
and forget it” without taking the time
to thoughtfully analyze short- and
long-term performance in tandem
with analysis of general industry
trends; Tabitha has learned that
factoring in current events and global
trends, along with the needs of target
users can really lead to impressive
results.
A Passion for Content and
Community
Empathy and inclusion have always
been at the core of Tabitha's values.
Growing up, magazines were her
portal to the world, and she devoured
teen publications, including YM and
Seventeen. By her senior year of high
school, Tabitha was already working
with Teen People magazine, a spin-
off of People magazine at Time Inc.,
as a Trend Spotter and intern in
various departments. It was during
this time that she realized the
immense power of curated content
and content marketing not only to
entertain and inform, but also to
forecast and even influence trends.
She also observed how people rallied
around certain topics and ideas,
forming niche communities and
networks of “brand loyalists.”
As Tabitha's career progressed, she
honed her focus on creating and
sharing high-quality, useful content
both in print and online, while
prioritizing inclusion and
representation in whatever she was
producing. As a young person, she
noted a lack of representation in
52 | SEPTEMBER 2023
magazines, and she felt that in order
to effect change, she had to become
part of the system creating the
messages. Tabitha didn't know
anyone who worked in publishing, so
she made it a goal to break into the
industry and start a career generating
useful content that was inclusive in
terms of representation.
Adapting to a Changing Media
Landscape and Fostering Digital
Innovation
Tabitha's journey from intern to
“Editor-in-Chief” of her own digital
property at Time Inc. has been
marked by her efforts to adapt to the
changing media landscape. She
embraced the rise of social media as
a distribution channel for content and
partnered with "Big Social"
platforms to create brand pages on
Facebook. Eventually, Tabitha
worked to launch Time Inc.'s first
digital microsite, TheSnug, which
targeted millennials with repackaged
and user-generated content. The site
was sponsored by IKEA at launch
and boasted impressive organic
performance. This effort laid the
foundation for Meredith
Corporation's content marketing
studio after the merger of Time Inc.
with Meredith in 2018. Although
TheSnug eventually shuttered with
her departure from Time Inc., Tabitha
learned valuable lessons about
innovation and digital community
building. Now, she has taken these
lessons into private practice to
support BIPOC-owned and women-
owned businesses. As a consultant,
Tabitha focuses on creating and
sharing good, useful content while
amplifying messages for underserved
and underrepresented audiences.
Ensuring Positive Impact Through Digital
Content
On a day-to-day basis, Tabitha is responsible
for ensuring that complex digital
ecosystems remain in balance, with a
holistic 365-degree approach to brand
marketing. It has always been essential for
her to know that the messages being
amplified and the stories being told have a
positive impact on the people seeing them.
The internet is already awash with low-
quality information and content, and with
the emergence of AI tools, there's a risk of
an even greater flood of questionable and
inaccurate content surfacing across the
Internet. The most rewarding part of her job
is knowing that her work is a positive
contribution to what can often be a very
negative space; nothing beats seeing the
tangible effects of a carefully planned
campaign and knowing that her team has
contributed to improving someone's life
through the content they've created.
Advice for Budding Visionaries: Stay Agile
and Flexible
Tabitha advises emerging leaders to remain
agile so that they can learn to pivot quickly
when necessary. Given the ever-changing
nature of tech and digital industries, it is
essential to be flexible in both approach and
thinking, as the ability to “bend rather than
break” is sure to foster a long and rewarding
career.
worldsleaders.com | 53
Are you looking to improve your e que e and
elegance? Look no further than The Elegance
Advisor herself. Taylor Elizabeth is a modern day
e que e and elegance advisor with over 13 years
of interna onal public rela ons experience across
five con nents. Her experience,, method of
coaching, and mindset are sure to inspire you on
your personal development journey towards
growth and elegance!
Unparalleled in the realm of professional
development, Taylor is equipped with a remarkable
blend of skills and experience. Her true gi lies in
her ability to cap vate, inspire, and train
individuals and audiences of all kinds in the art of
social and professional e que e. With an
impressive track record, she has worked alongside
Heads of State, Fortune 500 Board members, CEOs,
advisory councils, and entrepreneurs from across
the globe, helping them cul vate a successful
image, refine their communica on, embody
professionalism, and master the art of business
networking.
Taylor's personalized one-on-one coaching is the
key to unlocking your full poten al, regardless of
where you are in your professional journey.
Whether you're taking your first steps, striving for
career advancement, or reentering the corporate
landscape, The Elegance Advisor is here to guide
you. Taylor's exper se lies in developing the
essen al so skills you need to thrive and succeed.
Addi onally, she offers me culously curated
programs tailored for corpora ons and specific
audiences. These targeted ini a ves serve as
powerful catalysts, inspiring and mo va ng
par cipants to recognize the transforma ve impact
of so skills. From eleva ng business e que e to
enhancing professionalism, efficiency, and
eloquence, Taylor's programs empower individuals
and organiza ons to level up and achieve
remarkable results.
As The Elegance Advisor, she works relessly to
spread the message of being an inten onal, kind
and communica ve individual for both personal
and professional success through not only her
professional endeavors but also her presence on
social media pla orms. Whether you work
personally with Taylor, or you hire her to curate a
personalized coaching program for your office, you
54 | SEPTEMBER 2023
Taylor Elizabeth
Perramond
a end one of her workshops, or you simply
tune into her weekly instagram Live, you are
sure to be inspired by her unique take on
e que e, how it is a mindset and truly
effec ve tool for success professionally and in
life. Listening, working and being coached by
Taylor will give you a new perspec ve on what
it means to 'Be Elegant'.
Diverse Background
Taylor is an American, living abroad and loves
to travel - she considers herself a global citizen.
She pursued education in the United States,
Italy, and Switzerland and speaks English,
French, and Italian. She holds several degrees,
certifications, and licenses from prestigious
institutions worldwide. She completed an
undergraduate degree in International Affairs, a
Master in International Affairs, an MBA in
International Business, and completed a formal
diploma of Etiquette and Protocol from world
renowned INSTITUT VILLA PIERREFEU in
Switzerland. As a lifelong learner she has also
pursued and completed courses to become a
certified life & mindset coach, emotional
intelligence coach, NLP practitioner, and has a
certification for Personal and Fashion Styling.
Having worked for over a decade in
international public relations, managing 22
markets on five continents, Taylor decided to
focus on her family and raising her daughter.
She was in search of a new professional journey
which would fulfill her passion for
communications, engaging others and positively
impacting society while having the right work
life balance to support her family. In 2019 The
Elegance Advisor was born, with the mission of
sharing her skills and experience, cultural
sensitivity, emotional intelligence,
communication, and awareness; Taylor set out
worldsleaders.com | 55
to share her passion for everything
elegant.
Taylor believes that etiquette is the key
to building relationships in social and
professional circles. She uses her
platform and consultancy to help
others connect with how etiquette is
not a set rigid and outdated rules
designed to make one feel
overwhelmed and uncomfortable, but
instead a tool to help one feel prepared
and confident enough to navigate
complex social, cultural, professional
and life situations.
As elegant as she is humble, Taylor
admits to struggling with imposter
syndrome when starting her social
media platform and consultancy. She
knew the benefits that etiquette and
soft skills development could offer and
she wanted to create a space where
etiquette felt approachable and easy to
access for anyone, anywhere. Her
greatest concern was that people would
feel judged or that they would
misunderstand her intention of what it
meant to 'Be Elegant', as it has less to
do with what you look like and more to
do with how you think, speak, and
behave.
Luckily, she decided to not let fear get
in the way and she followed her
passion meets purpose and found a
large and engaged international
community. Through the
encouragement and success of The
Elegance Community and working
with personal clients she started to
understand that there were individuals
around the world incredibly interested
in learning etiquette, developing their
soft skills and building their confidence
through personal development.
What Services does The Elegance
Advisor Offer?
As your dedicated coach, Taylor
specializes in nurturing and developing
your soft skills, refining your etiquette,
enhancing your communication, and
supporting you to create an authentic
and successful image. She works one
to one with her clients to uncover their
true potential through tailored personal
development sessions that empower
clients to overcome challenges and
embrace growth.
In addition, she offers an ever
expanding range of online classes
designed to elevate your soft skills and
confidence. She has recently launched
a one-of-a-kind group mentoring
program: The Pathway to Elegance.
Members unlock a year-long journey
towards personal and professional
growth. This extraordinary program
grants flexibility to embark on your
journey to elegance at your own pace
by immersing yourself in a easy to
follow program filled with online
videos, enriching audio classes, journal
prompts, assignments, and live group
mentoring sessions crafted to develop
your mindset, enhance your image,
refine your behavior, and develop your
communication. With Taylor as your
trusted guide, you'll embark on a
voyage of self-discovery, unlocking
your self confidence and elegance to
guide you in every aspect of your life.
A visionary in her field, she also
collaborates closely with corporations
around the world to create bespoke
trainings and workshops that precisely
cater to the professional development
needs of their executives, leaders, and
teams. With her unrivaled expertise
and intuitive understanding of
organizational dynamics, she crafts
transformative experiences that ignite
growth and inspire peak performance.
Taylor's dynamic approach captivates
audiences, injecting energy and
motivation into every session.
Through all of her programs Taylor is
sure to empower the individuals and
teams she works with to unleash their
full potential, driving success and
cultivating excellence. Whether it's
fostering effective leadership,
enhancing communication skills, or
leveling up your look, The Elegance
Advisor will help you to unlock the
keys to success, empowering you to
thrive.
Areas of Expertise
Social Etiquette & Table Manners
(Continental European, British, and
American)
Business Etiquette
Effective Communications Training
Cross-cultural Communications and
Cultural Sensitivity
Personal Branding & Image Consulting
Networking & Netiquette
Public Speaking Training
Life & Mindset Coaching
Emotional Intelligence Coaching
NLP Practitioner
Available Online Classes
Interview Etiquette
Workplace Etiquette
Curating a Professional Personal Brand
through Mastering the Strength in your
Femininity
Personal Advising Adults & Teens
Mindset Development
Entrepreneur Coaching
Personal Branding
Confidence Building
Image Consulting
Effective Communication
Educational Interview Preparation
Public Speaking Coach
Pageantry & Deportment Advising
56 | SEPTEMBER 2023
Workshops & Motivational
Speaking
Mastering the Strength in your
Femininity
Curating an Elegant Client Experience
Elegance in Etiquette, Protocol &
Cross-Cultural Awareness
Curating a Professional Image
Presence, Confidence & Public
Speaking
International Business Etiquette &
Communication
Youth Seminar: Developing the Skills
of the Future
Elevating Work-Life Balance and
Productivity Through Soft Skills
Master the Art of Authentic,successful
and sustainable relationships
Soft Skills for Entrepreneurs
Leadership Insights
As the founder of Elegance Advisor
Consultancy, Taylor firmly believes
that her passion for helping individuals
discover their own voice, confidence,
and elegance has aligned perfectly with
her life's purpose. Through her work,
she is dedicated to guiding clients
towards a more confident, intentional,
elevated and sophisticated lifestyle.
Taylor has learned through her life -
that by approaching each endeavor
with intention and striking a
harmonious balance in her actions, she
can effectively attain her goals and
bring out the best in those she serves.
With her unwavering commitment to
excellence and her genuine desire to
make a positive impact, Taylor aims to
create a world where elegance
becomes a way of life for everyone.
Taylor's Advice
Taylor advises anyone interested in
developing leadership skills to
understand that possessing hard skills
alone is not sufficient for achieving
true success. Instead, they must
prioritize the continuous development
of themselves through self-awareness,
curiosity, and self-reflection, which serve as the pillars of effective
leadership. By cultivating self-awareness, leaders gain a deep
understanding of their strengths, weaknesses, and values, allowing them
to lead with authenticity and purpose in one's personal or professional
life. Embracing curiosity fuels a hunger for knowledge, new ideas, and
diverse perspectives, fostering innovation and adaptability within their
teams. Regular self-reflection enables leaders to assess their actions,
decisions, and impact, providing valuable opportunities for growth and
learning from both successes and failures. Leaders who prioritize their
personal development through self-awareness, curiosity, and self-
reflection not only inspire their teams but also lay the foundation for
continuous improvement and mea
worldsleaders.com | 57
World’s Women of Distinction in PR and Communication, 2023.pdf
World’s Women of Distinction in PR and Communication, 2023.pdf
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World’s Women of Distinction in PR and Communication, 2023.pdf

  • 1. A Communications Leader Guiding Success Senior Public Relations & Communications Expert Jospong Group of Companies World’s Women of Distinction in & Communication, 2023 www.worldsleaders.com Vol. 09 | Issue 05 | September 2023
  • 2.
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  • 4. World's Women of Distinction in PR and Communication, 2023 It believes that effective communication calls for more than just conveying a message. It involves creating enduring connections with one's audience and fostering relationships with them. Specialized PR leaders provides the required knowledge and experience to successfully navigate the always shifting communication landscape, whether the target is an individual looking to establish their reputation or a company attempting to carve out a niche in a brutally competitive industry. PR firms are specialized businesses that only work to improve the perception of brands and products. To raise a brand's value, these agencies develop various marketing strategies and techniques. Customers benefit greatly from these agencies as well since they are given access to the greatest products available. The most crucial elements of hiring a PR firm are connecting with the target audience, identifying the ideal market for the company, developing a brand image, and boosting brand value that endures throughout the brand's operations. World's Leaders latest edition “World's Women of Distinction in PR and Communication, 2023” is featuring renowned women business leaders who has changed the perception that males are more skilled in PR and has been weaved through appointments to executive positions in PR firms. The cover has Sophia Kudjordji, a highly accomplished public relations expert and a seasoned communications leader in Ghana. With an impressive background in building strong PR functions and teams, she currently serves as the Chief Corporate Communication Officer at the esteemed Jospong Group of Companies. With over 25 years of experience in media and communications, Sophia has made her mark in both public relations and journalism. Sophia's journey began as a journalist, fulfilling her lifelong dream of working with the Ghana NewsAgency in the Volta Region in 1996. Prior to this role, she provided her expertise as a consultant for the DANIDA-sponsored Community Water Sanitation Agency. Additionally, she had the opportunity to host various radio programs dedicated to empowering youth and women at the local community radio station, Volta Star, in the Volta Region of Ghana. Also, while you flip through the pages, don't forget to read the articles created by our in-house editorial staff and industry experts. Connecting Businesses to Their True Audience Have a lovely read!
  • 5. Copyright 2023 WORLD’S LEADERS Media Tech LLC, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WORLD’S LEADERS Reprint rights remain solely with WORLD’S LEADERS. 3296 Westerville Rd #250, Columbus, OH 43224, USA Follow us on : Editor-in-Chief Steve Sanchez Managing Editor Jagdish Chincholikar Executive Editor Nicole Williams Assistant Editor Gayatri Bhujbal Art & Design Director Jack Anderson Business Development Manager Mia Oliver Business Development Executive Natalie, Jerrey Associate Designer Kevin Rust Digital Marketing Manager Victor Clarke Sales Manager Casey Simpson, Irfan Shekh Marketing Manager Tom Swann Technical Specialist Barry Jones Circulation Manager Danny Parker CREDIT PAGE SEPTEMBER 2023
  • 6. A Communications Leader Guiding Success Sophia Sophia Sophia Kudjordji Cov Sry 10
  • 7. Carly Benewith and Rachel Gomez Heather Ripley Marie Alexander Taylor Elizabeth Shanaz Ramzi Tabitha Sukhai Joanna Allen Nuria E. Angelocci Alexandra Michelle Gonzalez 54 50 46 40 36 32 28 22 18
  • 8.
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  • 10. A Communications Leader Guiding Success Sophia Kudjordji Senior Public Relations & Communications Expert Jospong Group of Companies 10 | SEPTEMBER 2023
  • 13. remarkable leader who embodies the value of continuous learning, Sophia Kudjordji is a highly accomplished public relations expert and a seasoned communications leader in Ghana. With an impressive background in building strong PR functions and teams, she currently serves as the Chief Corporate Communication Officer at the esteemed Jospong Group of Companies. With over 25 years of experience in media and communications, Sophia has made her mark in both public relations and journalism. Sophia's journey began as a journalist, fulfilling her lifelong dream of working with the Ghana News Agency in the Volta Region in 1996. Prior to this role, she provided her expertise as a consultant for the DANIDA-sponsored Community Water Sanitation Agency. Additionally, she had the opportunity to host various radio programs dedicated to empowering youth and women at the local community radio station, Volta Star, in the Volta Region of Ghana. Taking a different path, Sophia joined the British High Commission as a website editor. Her role expanded to include acting as a liaison between the High Commission and the Ghana Police Service. Her exceptional dedication and performance earned her a commendation letter from 10 Downing Street in the United Kingdom. After six years with the High Commission, Sophia embarked on a new adventure, joining Unique Trust Financial Services. This Ghanaian- owned private finance house gained recognition for its renowned 48-hour stop-gap loan service. Rebranded as UT Financial Services and listed on the Ghana Stock Exchange, the company later merged with another bank, resulting in the establishment of UT Bank (now defunct). Within just two years of operating as a universal bank, UT Bank proudly received the prestigious Best Bank award at the Ghana Banking Awards in 2012. Over time, the institution diversified its offerings to include Property Management, Private Security, Logistics, and Life Insurance, among other ventures. After nearly a decade of contributing to the integrated marketing communication field within the UT Group, Sophia made a transition to the Jospong Group in 2016. Taking on the role of Group Head for Communication, she proudly associates herself with two of Ghana's most renowned private sector enterprises. Despite vilifications against these companies due to lack of understanding of their operations, both the Jospong Group and UT Brand, along with their executives, have received numerous awards and recognition, solidifying their positions as highly esteemed companies within and outside the country. The company JOSPONG GROUP OF COMPANIES is a wholly Ghanaian owned holding company with interest in over 60 subsidiaries operating Africa, Asia and America. It is one of Ghana's most diversified companies and one of the biggest players in the private sector. Established in 1995 by the visionary Leader and founder Dr. Joseph Siaw Agyepong, with a core business of printing and publishing, the company worldsleaders.com | 13
  • 14. has in the last couple of years grown into conglomerate with operations in 14 sectors of the economy and a core staff strength of over 6,000 people and created close to 200,000 jobs directly and indirectly along the value chain. The vision of the Group is to become the most successful African Holding company leading in every sector we operate in, with a simple mission of improving the lives of people. Jospong Group's core business is to identify gaps, churn out innovative businesses and build capacities to provide value and nurture them to become market leaders; fit to play on both the local and international markets. Strategic Communication Leadership As the Chief Corporate Communication Officer (CCCO), Sophia assumes the vital role of providing strategic direction for communication across the Jospong Group. Her responsibilities encompass a wide range of areas, including internal communication, stakeholder engagement, corporate social responsibility, community relations, media relations, corporate affairs, and online communication. Alongside these responsibilities, she undertakes various other tasks, some of which are listed below: Ÿ Directing communication strategies that contribute to the profitable growth and operation of the Group. Ÿ Developing policies, messaging, and a strategic approach to communication that instills trust, confidence, excellence, and a commitment to serving local and international stakeholders. Ÿ Creating strategic communication plans aligned with the Group's long-term objectives and priorities. Ÿ Acting as the spokesperson for the Group and representing the Group, when required. Ÿ Ensuring that communication objectives and performance standards are not only understood but also embraced by management and employees. Ÿ Serving as a liaison to major stakeholders, including the media, government, and the general public. Ÿ Establishing and maintaining an effective communication system and a competent team. Ÿ Developing and implementing crisis communication 14 | SEPTEMBER 2023
  • 15. Beyond Qualifications In today's era where skills are abundant, Sophia has learned the importance of considering not only qualifications but also attitude when hiring team members. While skills can be taught, she values attitude as a fundamental attribute that is challenging to change once acquired. Particularly for non- technical positions, Sophia seeks individuals who possess a clear sense of purpose, independence of thought, humility, respect, and a willingness to learn. Diligence, intelligence, and a readiness to both learn from and share knowledge with others are also essential qualities she looks for. A touch of humor is an added bonus, creating a positive and enjoyable work environment. strategies to effectively handle challenging situations. Ÿ Supporting the development of strategic corporate social responsibility programs. One of the most fulfilling aspects of Sophia's role is waking up each day and engaging with individuals from diverse backgrounds, leaving them with a smile. This demonstrates her commitment to fostering positive connections and making a difference through effective communication and engagement. Insights on Humility, Patience, and Value-Centric Leadership Sophia has embraced a continuous learning mindset, drawing lessons from people, situations, events, and any source that offers valuable insights. She actively challenges herself to learn, not only from others but also through formal education. Currently, she is pursuing an MPhil in Strategic Public Relations Management at the University of Media, Arts, and Communication (UniMAC) in Accra, Ghana. Sophia firmly believes that learning has no endpoint and encourages her mentees to adopt the same attitude. She also gains inspiration and knowledge from role models such as her mother, Mrs. Elizabeth Mensah Kudjordji, her siblings, the late Dr Sule Gariba, Captain Prince Kofi Amoabeng of UT, and Madam Esther Cobbah, Chief Executive Officer of Stratcom Africa and other senior practitioners. One significant observation Sophia has made about emerging leaders today is the lack of humility and patience among them. While she acknowledges the importance of speed, Sophia has matured to understand that life operates within its own time and processes. Impatience can lead to rushing, often resulting in avoidable accidents. She advocates for emerging leaders to embrace humility, acknowledging their weaknesses and seeking help when needed. Furthermore, she emphasizes the significance of recognizing that there is a suitable time and season for everything. Many emerging leaders prioritize cost over value, which can negatively impact their relationships. worldsleaders.com | 15
  • 16. Sophia hopes that they will discern and appreciate the distinction. Through her own journey of continuous learning and personal growth, Sophia offers valuable insights and guidance to the emerging leaders she mentors. A Valuable Lesson in Trust One of the most significant risks Sophia encountered during her early days in the private sector was placing her trust in an event organizer who turned out to be fraudulent. She had convinced her company to sponsor him, only to discover his true intentions. However, she was fortunate to have a supportive boss who reassured her that it was a valuable learning experience and advised her not to dwell on it. This encouragement empowered Sophia to become more vigilant in her professional endeavors. Looking ahead, Sophia envisions a shift away from the corporate world in the next five years. Her aspirations include fully immersing herself in mentoring, consultancy work, and engaging in small-scale farming. This transition reflects her desire to share her expertise, guide others in their professional journeys, and explore new ventures outside of the traditional corporate environment. Building a Global Phenomenon With utmost gratitude to God, Sophia expresses her admiration for the Jospong Group, a conglomerate of companies boasting award-winning subsidiaries and individuals. She considers the Jospong story to be truly remarkable, accompanied by a strong brand and a highly dynamic workforce led by the exceptional and visionary founder, Dr. Joseph Siaw Agyepong, who serves as the Executive Chairman. Envisioning a future of remarkable expansion through international partnerships, Sophia aims to build resilience within the company, striving to create a transgenerational entity. The clear vision of the Jospong Group is to lead the sectors in which it operates across Africa. Sophia, along with her team of vibrant, intelligent and exceptional young women and men, is committed to using their communication efforts to shift the narrative surrounding the Jospong Group and its founder from a local tale to a global phenomenon. She aspires for it to become a compelling case study at prestigious institutions like Ivy League universities, challenging the conventional approach to doing business and promoting the distinctive "Jospong Way." This approach encompasses tenacity, resilience, fearlessness in taking risks, and, above all, a genuine desire to enhance lives. The Jospong Group has already begun expanding its horizons by actively participating in international exhibitions and business fora. Their aim is not only to showcase their endeavors but also to assume speaking roles, positioning themselves as thought leaders in their respective industries. Notably, there is currently a Joseph Siaw Agyepong Distinguished Lecture on Public Health at the Harvard University Center for African Studies in the United States, reflecting the group's commitment to making significant contributions beyond national borders. Furthermore, Sophia highlights the effective utilization of social media and other digital tools to amplify the brand's presence and impact. 16 | SEPTEMBER 2023
  • 22. w o m e n o w n e d . . o p e r a t e d . w o m e n Carly Benewith Rachel Gomez & Two Mompreneurs Join Forces to Create a Booming Marketing Agency A strong partnership is critical to the success of a business. With shared responsibility, diversified decision-making, and access to a larger pool of resources, a partnership can achieve more significant growth and profitability. It is essential to find the right partners and to establish clear communication and mutual trust to ensure the success of the business. Rachel Gomez and Carly Benewith have formed a remarkable alliance as the proprietors of Mountain Air Marketing (MAM), a thriving marketing agency in Colorado Springs that is both owned and operated by women. This boutique agency has been experiencing rapid growth and has become a shining example of successful female entrepreneurship. Rachel and Carly divide most of the responsibilities in their company between them. Rachel focuses more on the operational aspects of the business, while Carly works closely with their team members. As business owners, they both understand the challenges of juggling multiple roles, but they work together seamlessly to ensure that everything gets done. Collaboration and teamwork are crucial to their success, and they strive to foster these values every day. Whether it's brainstorming ideas, managing busy schedules, or completing projects together, they believe that working as a team can achieve amazing results. Their team members would probably agree that their favorite part of the day is enjoying a fresh cup of coffee and working with a group of supportive and empowering women. 22 | SEPTEMBER 2023
  • 24. Before Mountain Air Marketing Upon meeting each other, Rachel and Carly discovered a shared aspiration of aiding small businesses in achieving their full potential. With their respective backgrounds in digital marketing for corporate agencies and experience in navigating various industry cultures and growing companies, these impressive women possessed the necessary knowledge. The only thing left to do was to collaborate! Carly, who has expertise in SEO gained from her corporate agency work, continues to refine her skills as the industry evolves. Meanwhile, Rachel excels in operations and enjoys expressing her creative talents by creating visually appealing websites that help businesses thrive. Their combined broad skillset and passion for supporting small business owners are what have made Mountain Air Marketing a thriving enterprise today! Inception of the Company Rachel and Carly had been acquainted for approximately a year before they decided to combine their skills and create a female-owned marketing agency. Their goal was to establish an agency in Colorado Springs that provided transparent and ethical digital marketing solutions to local businesses. Through their unwavering commitment, tireless efforts, and unyielding determination, this dynamic duo has progressed from solely depending on word-of-mouth recommendations to building a thriving team of seven female professionals with an expanding global presence. Six years and four children later, they have achieved their objective: offering businesses an affordable pathway to digital triumph while also enjoying the best of both worlds—a family life that is flexible and optimal working conditions. What Made This Duo Successful? Rachel and Carly's achievements were built upon countless late nights, hard work, and a shared devotion to their company from the outset. Even with only two people at the helm during the infancy stage, Mountain Air Marketing managed to soar due to both partners' equal commitment, which only grew stronger over time. However, it was only after expanding the team and bringing in industry experts that real success began to take shape. With the company's portfolio of skills now bolstered by the expertise of its talented team members, they can confidently provide services of unparalleled quality. This expansion has propelled them even further, kind of like scaling a mountain. Premium Marketing Offerings Mountain Air Marketing provides a comprehensive range of services, including web design, SEO, paid advertising on social channels and Google, social media management, email marketing, and content creation. What sets them apart from others is their innovative approach and unwavering commitment to building meaningful relationships. By taking a holistic approach to their clients' needs, they can offer innovative ideas that provide fresh perspectives and help their clients achieve new heights of success. Their experienced and creative team is devoted to assisting business owners in thinking outside the box and exploring new processes to achieve positive results. They specialize in delivering creative solutions that move the needle in the right direction, and their dedication to their clients' growth is evident in every aspect of their work. With Mountain Air Marketing, clients can expect a partnership that goes beyond simply meeting expectations to one that exceeds them. Significance of Workplace Culture Rachel and Carly understand the importance of company culture in ensuring the overall success of a business, and they believe that it is one of the most crucial aspects of Mountain Air Marketing. When they started bringing on employees, they made it a priority to prioritize the culture, and this has remained a central focus over the past five years. Their team members share a strong bond, both inside and outside of work, 24 | SEPTEMBER 2023
  • 25. The team at Mountain Air Marketing relies on data analysis to understand what has worked in the past and what hasn't, before collaboratively brainstorming new ideas that can help their clients progress. The team is always learning and educating themselves on emerging platforms in the digital space, keeping abreast of trends discussed by other digital marketers, and focusing on understanding different audiences and human behaviors. By staying ahead of the curve in terms of trends and emerging technologies, Mountain Air Marketing is able to provide innovative solutions to their clients and ensure that they remain competitive in the digital space. True Success is Making Things Better Rachel Gomez and Carly Benewith have an authentic and transparent approach that extends beyond their professional lives. They both possess distinct personalities, but share a common trait of being compassionate and committed. Their families, team members, and clients are all of great importance to them, and they make a concerted effort to prioritize them. Rachel is drawn to tranquil environments, such as the forest, where she can relax with her husband and children. Meanwhile, Carly loves discovering new places with her family, but also takes pleasure in being at home. Nevertheless, their thoughts are often occupied with Mountain Air Marketing and devising new strategies to enhance its success. Both women are driven by their objectives and have a structured approach to achieving them. Guidance for Emerging Leaders According to Carly and Rachel, as a new leader, it is crucial to prioritize listening, communication, collaboration, and setting a positive example for your team. To establish trust in the workplace, make sure that you create an environment where team members feel comfortable sharing their ideas, concerns, and opinions. Be open to learning from your superiors and peers, as you may encounter challenges that require collaborative problem- solving. Remember that you set the tone for your team's work environment, so it's important to model the behaviors and attitudes you want them to adopt. Practice what you preach! Ultimately, your leadership and influence will be instrumental in fostering a high-performing team, so be mindful of how your actions and words impact those around you. which not only enhances the company culture but also contributes to their collaborative approach to client work. The team holds weekly collective meetings and brainstorming sessions, and on a monthly basis, they work together to share educational training on industry-related topics. The company's team members enjoy spending time together outside of work, engaging in activities such as hiking, snowboarding, and lunch meetings. When team members enjoy each other's company, they are more likely to enjoy working together and supporting each other's efforts, which is the foundation of a successful team. The strong company culture at Mountain Air Marketing has undoubtedly played a pivotal role in their continued success. Aligning Idea and Innovation The team at Mountain Air Marketing is not only highly creative but also innovative in their approach to generating new ideas that help their clients succeed in the ever-changing digital landscape. With the digital marketing industry evolving at a rapid pace, Rachel and Carly place great emphasis on staying up-to-date with the latest trends and adopting forward-thinking strategies to remain ahead of the curve. worldsleaders.com | 25
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  • 36. A Renowned Name in marketing and advertising Marie Alexander specializes in B2C, B2B, ATL, and BTL advertising and marketing. She is also an international entertainment broker who works with renowned international stars in the US, Singapore, and other countries. Working for Fortune 500 companies and renowned brands, Marie Alexander has directed 13,000 shoots and creatives, 150 events, 100+ advertising & PR campaigns, and some 100 lifestyle shows for high- profile clients in New York, Singapore, London, Milan, Paris, Japan, Brazil, Switzerland, and Monte Carlo. 36 | SEPTEMBER 2023
  • 37. Below are highlights of the interview between World's Leaders and Marie: In both the workplace and outside it, how would you describe yourself? It is my nature to be loyal, kind, committed, and empathic, at work and personally. I am trusted, loved, and respected by clients for my vision for their companies' growth. Due to my meticulous nature and the fact that I am a perfectionist, I exude excellence when it comes to handling their brand's communication, global public relations, and creatives. Additionally, I get along with all kinds of people. After working with more than 10,000 people, understanding human behavior has become second nature to me. Essentially, I serve as their behavior analysis expert. Occasionally, people even refer to me as an astrologer or industrial psychologist. After speaking with someone for 15 minutes, I can usually tell their birthday. Traveling and learning about different cultures and nationalities are my favorite things to do. Both for leisure and for work, I have traveled to many countries. Our world-class services are a result of my experiences and work ethics. You believe in astrology. How has this contributed to your success? Because I was born under the final sign of the zodiac, Pisces, I possess traits from all 12 signs of the zodiac that have helped make me an expert at establishing business relationships and dealing with people. Using empathy, kindness, logic, precision, and meticulousness, I've guided numerous brands to success. Could you please explain the connection between Pisces and ENFJ-A types? Yes, I am a proud Piscean. Fewer than 5% of people in the world come under the Pisces horoscope. According to Myers-Briggs, I am an ENFJ-A, one of the 16 personality types. Only about 2- 3% of the population is ENFJ-A, making it one of the rarest types. My warmth, engaging personality, charisma, and talkativeness are typical of ENFJs. The A stands for Assertive Protagonist. ENFJ-A, states Google, is the most powerful personality type. Since they are the strongest people persons, they naturally excel at social media leadership, too. What was your background before starting Alexander PR Group? Temasek Polytechnic is a TOP art school, where I scored distinctions most of the time in my art and visual studies. For 25 years, my dad was an art director at The Straits Times, which is part of Singapore Press Holdings. I inherited his knowledge and love for art and design. Plus, I have been a triathlete champion in sports since the age of 6, as well as a prefect, class leader and monitor, Singapore's East Zone swimming champion, and running champion. My teachers and friends adored me; I was always the most popular kid in school. Workwise, after many interviews, I received offers from four top companies who wanted me as an art director. The first job I had was at Runway Productions. Designing creatives for Singapore Fashion Week was particularly enjoyable for me. By the time I had put together a sizeable design portfolio, I was in the running for a position at SPH Magazines. As its top decor magazine's designer and in-house stylist, I became a key member of the team. In the following two years, I hosted events for luxury women's magazines, launched global movies, and worked as a stylist for Simply Her and FHM (For Him). How did Alexander PR Group get started? I realized I could do more than just work for other creatives. My friends recommended I go into PR and marketing because I knew many of the editors running the different B2B and B2C sectors in the press, and I had a nose for innovative ideas. What is the significance of innovative ideas in the company? It is very important because it makes the brand authentic. Alpha leaders like myself come up with the most interesting and catching ideas. Others follow. Is either you lead or you copy. What are the most important aspects of a company's culture? What principles do you believe in and how do you build this culture? A company's culture is always exuded / portrayed by the director of the company. He/ she represents the most important aspects of the environment, causing all the partners and workers and team players to follow. The most important thing in a company is to value their staff, think of a sustainable long-term goal to make them happy and safe. Gender equality, LGBTQ rights. What global eco footprints or acts in a company they can do together to obtain our save the earth goals. Getting their teams to do charity. Treating everyone with love and respect. worldsleaders.com | 37
  • 38. I exude a very positive and high energy when I am out, I and have often been told I am the MVP and the best. “ “ 38 | SEPTEMBER 2023
  • 39. Give us your opinion on; do organizations rely heavily on individual heroics or team processes? Both. They need both to go hand in hand. How have your values contributed to your success? It is essential to be able to adapt to different kinds of teams that work for different kinds of industries. Having the opportunity to work with teams of people I respect and admire is a gift. As much as they learn from me, I also learn from them. I value honesty, kindness, empathy, and people with high EQ, who treat others with respect. I bring these values to the table and they are largely responsible for my success. What are the company's major services that are unmatched by others? In any game, I am the most valuable player. My friends, family, best friends, and working partners have all told me numerous times that they enjoy working with me. They usually like to be around me all the time. When I am out and about at social gatherings and in business settings, I have often been told I exude a very positive and high energy when I am out, I and have often been told I am the MVP and the best. Receiving such compliments is humbling. I am very grateful for everything I have. What are your responsibilities as the Founder/CEO of the company? What is the happiest part of your daily routine? Everything. I'm happy when I am healthy and when I make my breakfast with eating two soft boil eggs and bread. Reading emails with top offers & worldwide brands. What advice would you give someone going into a leadership position for the first time? To listen to everyone and based on your instinct and knowledge, make the best decision that suits everyone needs. worldsleaders.com | 39
  • 40. Nuria E. Angelocci Showcasing Outstanding Success Planning and Leading Comprehensive Management Strategies Nuria E. Angelocci is a highly respected and customer-focused chief operating officer of a property management company who is fluent in multiple languages. Her exceptional skills in planning and leading comprehensive marketing and property management strategies have been instrumental in achieving business goals and objectives. Nuria is known for her ability to closely monitor and adapt marketing initiatives to maximize traffic in accordance with the strategic plan. In addition, Nuria is highly regarded for her role in directing and coordinating all operational activities, leasing, and marketing efforts to protect, preserve, and enhance the value of properties. As an out-of-the-box thinker, she approaches problem-solving with an analytical mindset and is committed to maximizing asset value, customer satisfaction, and revenue. Nuria is also known for her innovative recommendations on new opportunities that can drive revenue and increase brand recognition. 40 | SEPTEMBER 2023
  • 41. Nuria Angelocci | CMO | Hunters Run worldsleaders.com | 41
  • 42. Below are highlights of the interview conducted between World's Leaders and Nuria E. Angelocci: Describe who you are as a person, inside and outside of the workplace. I was born and raised in a small town called Les Borges Blanques, two hours away from the city of Barcelona, Spain. I grew up in a modest family as the youngest of three sisters. Seeing my parents struggle financially made me a stronger person. I have always been a determined and focused person. My two older sisters are also excellent role models for me. They are both career-oriented and have achieved amazing successes in the steel manufacturing and banking industries. Describe your background and what did you do before you started/joined the company? I studied advertising and public relations for two years at the University of Barcelona. I came to the USA as an au pair to "improve" my English. When I arrived in the USA, I quickly realized that I did not come to "improve" my English if not to learn the language. Although I could say common phrases like "Hello, how are you?" and individual words like colors, animals, days of the week, objects, etc., I could not maintain a conversation. Because children have a simple vocabulary, learning English as 42 | SEPTEMBER 2023
  • 43. an au pair was effective. I lived with a family in Summit, NJ, for a year. Afterwards, I extended my visa for an additional nine months and moved to Wellington, FL, with another family. Being an au pair was an amazing experience. I was 19 years old, I did not speak the language, and I had no family in the USA. I met fellow au pairs from all over the world, and it changed me. I made tremendous growth during that experience and it opened my eyes to the world. After the au pair experience ended, I applied for a student visa and attended Palm Beach State College, where I obtained a bachelor's degree in supervision and management. I also met, married my husband, and had my first son during that time. I earned an MBA in Entrepreneurial Management from Lynn University in one year (I was taking double the classes) while I was working full time, I was pregnant with my second boy, and I had a 2-year-old son at home. I have been married for 12 years to my wonderful husband, Chad Angelocci, and I am the proud mom of Andreu (6) and Kai (4). Tell us about the inception of the company. How did it all start? In January 2012, while I was in college, I started my career at CMO of Hunters Run. CMO manages all 23 associations within Hunters Run, a country club community in Boynton Beach, FL. There are 21 condominium associations and 2 homeowner's associations with a total of 1649 homes. CMO handles the many facets of property management, from the physical supervision of property maintenance to administrative and financial matters. We are a team of 16 (property managers, accounting staff, maintenance technicians, a general contractor, and administrative staff). CMO was formed in 1991. It is a unique property management company because it was formed and is managed by the homeowners residing within Hunters Run. The president of each association elects the CMO Board of Directors. The CMO Board of Directors hires the COO/General Manager, sets policies and the CMO budget, and serves as the liaison between the association board and its members. CMO is a not-for-profit company. This distinctive structure allows CMO to focus on providing additional services and resources to the associations and homeowners while also working to improve the existing services provided. Another interesting feature of CMO's structure is that the General Manager's "bosses" can change yearly. Because of this, it is extremely important that the general manager has a clear picture of the company to create continuity and purpose during the possible changes in the board of directors. What are your responsibilities as the Founder/CEO of the company? What is the happiest part of your daily routine? As the COO, I oversee the operations of the company and all 23 associations and manage annual budgets totaling more than $19 million. I have had the pleasure to meet and work alongside amazing individuals during my 11 years at CMO. Property management is a stressful industry. Although CMO works daily with the individual associations to maintain and enhance their property, the majority of the interactions with the individual homeowners are to report/resolve issues. From roof leaks to pest problems or landscape deficiencies, our office receives numerous phone calls/emails daily from homeowners requesting help with a specific issue. To succeed in this industry, you must be a problem solver with excellent customer service skills. Many property managers in the industry experience burnout and stress. CMO provides a positive work environment and support to help our employees succeed. Although the industry is known for having a high turnover rate, CMO has been successful in retaining employees and promoting from within. Getting the right people on the bus is a concept developed in the book Good to Great by Jim Collins. CMO is defined by the people who ride the bus. CMO's most valuable asset is its employees, not because people are the most valuable asset of a company, but because they are the right people. As a COO, it is imperative to bounce ideas off the team and have an open- door policy. It is essential for employees to have a voice, a purpose, and to feel that they are an intricate part of the company. The success of an employee reflects and affects the whole company. Creating a culture where employees feel they can work together as a team instead of feeling like they are competing with their teammates helps the overall organization. What advice would you give someone going into a leadership position for the first time? I believe that to be a successful leader, one needs to know the strengths and, more importantly, the weaknesses. Being willing to learn and evolve is a must. The balancing act between a personal and professional life is not an easy one, but somehow, with the support of my husband, family, friends, and work team, we make it work! worldsleaders.com | 43
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  • 50. Tabitha Sukhai Data-Driven and Empathy-Driven Digital Marketing Strategist in NYC n award-winning digital media professional, Afocusing on content and social media strategy, Tabitha Sukhai's journey began at Time Inc., the world's leading magazine publisher at the time, with iconic titles such as TIME, People, Fortune, and Real Simple. Here, she earned a reputation as an "intrapreneur" and strategic innovator, creating digital content marketing strategies that continue to be relevant in her consulting work today. Despite the decline of legacy print magazines as primary content distribution vehicles, Tabitha's work at Time Inc. offered valuable lessons in digital transformation, including how to be agile enough to create high-impact campaigns with “lean” budgets. Still, with the in-house resources available to her at Time Inc., Tabitha was able to build a remarkable skill set that she now shares with targeted audiences on the brand level. 50 | SEPTEMBER 2023
  • 52. The advent of digital platforms (particularly social media channels) democratized content marketing and PR. That democratization of content creation was further accelerated by the COVID-19 pandemic, and while Tabitha has always focused her efforts on amplifying the voices of women and BIPOC communities, this became a larger priority for more companies after the historic social justice events in 2020. Early in her career, promoting inclusion and equality felt like shouting into a void, but now people are listening. It has become easier to amplify her extensive and ongoing work with GirlUp and the United Nations Foundation, where Tabitha has advocated for women of color in tech and business, girls' STEM education, and for the rights of women globally in her lobbying for the Girls Count Act of 2015 (S.802 - Girls Count Act of 2015 114th Congress). Tabitha's expertise as an empathic, data-driven digital marketer continues to be in high demand, covering all aspects of earned and paid media, website management, content marketing, email marketing, and much more. With the luxury of being able to carefully choose the companies and brands she partners with, Tabitha has a personal investment in crafting tailored strategies and messages for each cause-driven organization. Tabitha's particular strength lies in identifying current best practices, patterns and trends, and using data to implement real-time optimization to campaigns and promotions. The key is to maximize use of immediate feedback loops to ensure low-impact efforts are identified quickly and optimized or disabled, while high- impact efforts are identified for boosting and amplification (more investment). Many marketers “set it and forget it” without taking the time to thoughtfully analyze short- and long-term performance in tandem with analysis of general industry trends; Tabitha has learned that factoring in current events and global trends, along with the needs of target users can really lead to impressive results. A Passion for Content and Community Empathy and inclusion have always been at the core of Tabitha's values. Growing up, magazines were her portal to the world, and she devoured teen publications, including YM and Seventeen. By her senior year of high school, Tabitha was already working with Teen People magazine, a spin- off of People magazine at Time Inc., as a Trend Spotter and intern in various departments. It was during this time that she realized the immense power of curated content and content marketing not only to entertain and inform, but also to forecast and even influence trends. She also observed how people rallied around certain topics and ideas, forming niche communities and networks of “brand loyalists.” As Tabitha's career progressed, she honed her focus on creating and sharing high-quality, useful content both in print and online, while prioritizing inclusion and representation in whatever she was producing. As a young person, she noted a lack of representation in 52 | SEPTEMBER 2023
  • 53. magazines, and she felt that in order to effect change, she had to become part of the system creating the messages. Tabitha didn't know anyone who worked in publishing, so she made it a goal to break into the industry and start a career generating useful content that was inclusive in terms of representation. Adapting to a Changing Media Landscape and Fostering Digital Innovation Tabitha's journey from intern to “Editor-in-Chief” of her own digital property at Time Inc. has been marked by her efforts to adapt to the changing media landscape. She embraced the rise of social media as a distribution channel for content and partnered with "Big Social" platforms to create brand pages on Facebook. Eventually, Tabitha worked to launch Time Inc.'s first digital microsite, TheSnug, which targeted millennials with repackaged and user-generated content. The site was sponsored by IKEA at launch and boasted impressive organic performance. This effort laid the foundation for Meredith Corporation's content marketing studio after the merger of Time Inc. with Meredith in 2018. Although TheSnug eventually shuttered with her departure from Time Inc., Tabitha learned valuable lessons about innovation and digital community building. Now, she has taken these lessons into private practice to support BIPOC-owned and women- owned businesses. As a consultant, Tabitha focuses on creating and sharing good, useful content while amplifying messages for underserved and underrepresented audiences. Ensuring Positive Impact Through Digital Content On a day-to-day basis, Tabitha is responsible for ensuring that complex digital ecosystems remain in balance, with a holistic 365-degree approach to brand marketing. It has always been essential for her to know that the messages being amplified and the stories being told have a positive impact on the people seeing them. The internet is already awash with low- quality information and content, and with the emergence of AI tools, there's a risk of an even greater flood of questionable and inaccurate content surfacing across the Internet. The most rewarding part of her job is knowing that her work is a positive contribution to what can often be a very negative space; nothing beats seeing the tangible effects of a carefully planned campaign and knowing that her team has contributed to improving someone's life through the content they've created. Advice for Budding Visionaries: Stay Agile and Flexible Tabitha advises emerging leaders to remain agile so that they can learn to pivot quickly when necessary. Given the ever-changing nature of tech and digital industries, it is essential to be flexible in both approach and thinking, as the ability to “bend rather than break” is sure to foster a long and rewarding career. worldsleaders.com | 53
  • 54. Are you looking to improve your e que e and elegance? Look no further than The Elegance Advisor herself. Taylor Elizabeth is a modern day e que e and elegance advisor with over 13 years of interna onal public rela ons experience across five con nents. Her experience,, method of coaching, and mindset are sure to inspire you on your personal development journey towards growth and elegance! Unparalleled in the realm of professional development, Taylor is equipped with a remarkable blend of skills and experience. Her true gi lies in her ability to cap vate, inspire, and train individuals and audiences of all kinds in the art of social and professional e que e. With an impressive track record, she has worked alongside Heads of State, Fortune 500 Board members, CEOs, advisory councils, and entrepreneurs from across the globe, helping them cul vate a successful image, refine their communica on, embody professionalism, and master the art of business networking. Taylor's personalized one-on-one coaching is the key to unlocking your full poten al, regardless of where you are in your professional journey. Whether you're taking your first steps, striving for career advancement, or reentering the corporate landscape, The Elegance Advisor is here to guide you. Taylor's exper se lies in developing the essen al so skills you need to thrive and succeed. Addi onally, she offers me culously curated programs tailored for corpora ons and specific audiences. These targeted ini a ves serve as powerful catalysts, inspiring and mo va ng par cipants to recognize the transforma ve impact of so skills. From eleva ng business e que e to enhancing professionalism, efficiency, and eloquence, Taylor's programs empower individuals and organiza ons to level up and achieve remarkable results. As The Elegance Advisor, she works relessly to spread the message of being an inten onal, kind and communica ve individual for both personal and professional success through not only her professional endeavors but also her presence on social media pla orms. Whether you work personally with Taylor, or you hire her to curate a personalized coaching program for your office, you 54 | SEPTEMBER 2023
  • 55. Taylor Elizabeth Perramond a end one of her workshops, or you simply tune into her weekly instagram Live, you are sure to be inspired by her unique take on e que e, how it is a mindset and truly effec ve tool for success professionally and in life. Listening, working and being coached by Taylor will give you a new perspec ve on what it means to 'Be Elegant'. Diverse Background Taylor is an American, living abroad and loves to travel - she considers herself a global citizen. She pursued education in the United States, Italy, and Switzerland and speaks English, French, and Italian. She holds several degrees, certifications, and licenses from prestigious institutions worldwide. She completed an undergraduate degree in International Affairs, a Master in International Affairs, an MBA in International Business, and completed a formal diploma of Etiquette and Protocol from world renowned INSTITUT VILLA PIERREFEU in Switzerland. As a lifelong learner she has also pursued and completed courses to become a certified life & mindset coach, emotional intelligence coach, NLP practitioner, and has a certification for Personal and Fashion Styling. Having worked for over a decade in international public relations, managing 22 markets on five continents, Taylor decided to focus on her family and raising her daughter. She was in search of a new professional journey which would fulfill her passion for communications, engaging others and positively impacting society while having the right work life balance to support her family. In 2019 The Elegance Advisor was born, with the mission of sharing her skills and experience, cultural sensitivity, emotional intelligence, communication, and awareness; Taylor set out worldsleaders.com | 55
  • 56. to share her passion for everything elegant. Taylor believes that etiquette is the key to building relationships in social and professional circles. She uses her platform and consultancy to help others connect with how etiquette is not a set rigid and outdated rules designed to make one feel overwhelmed and uncomfortable, but instead a tool to help one feel prepared and confident enough to navigate complex social, cultural, professional and life situations. As elegant as she is humble, Taylor admits to struggling with imposter syndrome when starting her social media platform and consultancy. She knew the benefits that etiquette and soft skills development could offer and she wanted to create a space where etiquette felt approachable and easy to access for anyone, anywhere. Her greatest concern was that people would feel judged or that they would misunderstand her intention of what it meant to 'Be Elegant', as it has less to do with what you look like and more to do with how you think, speak, and behave. Luckily, she decided to not let fear get in the way and she followed her passion meets purpose and found a large and engaged international community. Through the encouragement and success of The Elegance Community and working with personal clients she started to understand that there were individuals around the world incredibly interested in learning etiquette, developing their soft skills and building their confidence through personal development. What Services does The Elegance Advisor Offer? As your dedicated coach, Taylor specializes in nurturing and developing your soft skills, refining your etiquette, enhancing your communication, and supporting you to create an authentic and successful image. She works one to one with her clients to uncover their true potential through tailored personal development sessions that empower clients to overcome challenges and embrace growth. In addition, she offers an ever expanding range of online classes designed to elevate your soft skills and confidence. She has recently launched a one-of-a-kind group mentoring program: The Pathway to Elegance. Members unlock a year-long journey towards personal and professional growth. This extraordinary program grants flexibility to embark on your journey to elegance at your own pace by immersing yourself in a easy to follow program filled with online videos, enriching audio classes, journal prompts, assignments, and live group mentoring sessions crafted to develop your mindset, enhance your image, refine your behavior, and develop your communication. With Taylor as your trusted guide, you'll embark on a voyage of self-discovery, unlocking your self confidence and elegance to guide you in every aspect of your life. A visionary in her field, she also collaborates closely with corporations around the world to create bespoke trainings and workshops that precisely cater to the professional development needs of their executives, leaders, and teams. With her unrivaled expertise and intuitive understanding of organizational dynamics, she crafts transformative experiences that ignite growth and inspire peak performance. Taylor's dynamic approach captivates audiences, injecting energy and motivation into every session. Through all of her programs Taylor is sure to empower the individuals and teams she works with to unleash their full potential, driving success and cultivating excellence. Whether it's fostering effective leadership, enhancing communication skills, or leveling up your look, The Elegance Advisor will help you to unlock the keys to success, empowering you to thrive. Areas of Expertise Social Etiquette & Table Manners (Continental European, British, and American) Business Etiquette Effective Communications Training Cross-cultural Communications and Cultural Sensitivity Personal Branding & Image Consulting Networking & Netiquette Public Speaking Training Life & Mindset Coaching Emotional Intelligence Coaching NLP Practitioner Available Online Classes Interview Etiquette Workplace Etiquette Curating a Professional Personal Brand through Mastering the Strength in your Femininity Personal Advising Adults & Teens Mindset Development Entrepreneur Coaching Personal Branding Confidence Building Image Consulting Effective Communication Educational Interview Preparation Public Speaking Coach Pageantry & Deportment Advising 56 | SEPTEMBER 2023
  • 57. Workshops & Motivational Speaking Mastering the Strength in your Femininity Curating an Elegant Client Experience Elegance in Etiquette, Protocol & Cross-Cultural Awareness Curating a Professional Image Presence, Confidence & Public Speaking International Business Etiquette & Communication Youth Seminar: Developing the Skills of the Future Elevating Work-Life Balance and Productivity Through Soft Skills Master the Art of Authentic,successful and sustainable relationships Soft Skills for Entrepreneurs Leadership Insights As the founder of Elegance Advisor Consultancy, Taylor firmly believes that her passion for helping individuals discover their own voice, confidence, and elegance has aligned perfectly with her life's purpose. Through her work, she is dedicated to guiding clients towards a more confident, intentional, elevated and sophisticated lifestyle. Taylor has learned through her life - that by approaching each endeavor with intention and striking a harmonious balance in her actions, she can effectively attain her goals and bring out the best in those she serves. With her unwavering commitment to excellence and her genuine desire to make a positive impact, Taylor aims to create a world where elegance becomes a way of life for everyone. Taylor's Advice Taylor advises anyone interested in developing leadership skills to understand that possessing hard skills alone is not sufficient for achieving true success. Instead, they must prioritize the continuous development of themselves through self-awareness, curiosity, and self-reflection, which serve as the pillars of effective leadership. By cultivating self-awareness, leaders gain a deep understanding of their strengths, weaknesses, and values, allowing them to lead with authenticity and purpose in one's personal or professional life. Embracing curiosity fuels a hunger for knowledge, new ideas, and diverse perspectives, fostering innovation and adaptability within their teams. Regular self-reflection enables leaders to assess their actions, decisions, and impact, providing valuable opportunities for growth and learning from both successes and failures. Leaders who prioritize their personal development through self-awareness, curiosity, and self- reflection not only inspire their teams but also lay the foundation for continuous improvement and mea worldsleaders.com | 57