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1. Brazil Vs Switzerland: FIFA and businesses miss an open goal
for human rights
The World Cup in Brazil couldbe the global sportingeventof thiscentury, mergingFIFA,the richestof
sportingassociations,withBrazil,the world'stopfootballing state,anda hostof giant global supporters
includingCoca-Cola,Adidas,Sony,McDonald'sand Budweiser.Itisa momentwhenthese international
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l businessleaderscouldsetanewstandardand guide a signal tothe worldthatglobal sportingevents of
the FIFA World Cup shouldleave anindelible imprintof positive developmentforthe groups inwhich
theyare playedout- and for the workerswho carry the structure.There isa wide-opengoal for
companiesto show theircommitmentto humanrights,andyet,theyhave kickedthe ball wide.
JapanVsSpain:A forcefor bad,notgood?
More than a millionBrazilians protestedonthe streets lastyearbecause theyfeltthatthe moralsof this
huge combination of powerand wealthinthe WorldCup,mutual withcorruptionacrossgovernment,
had broughtmore deficiency andpoverty, asan alternative toprosperityandsecurity,tothe common
people.
Accordingto a survey issued thismonth(pdf) byPew ResearchCenter'sGlobal Approaches Project, 61%
of Braziliansthinkthe FIFA WorldCupisa bad thing forBrazil because ittakesmoneyawayfrompublic
facilities. Brazilianconstructioncompanieshave made agreat contract of moneyfromthe construction
of the standand stairsof Wofford Cupand related structures.

2. But theirhumanrightsrecordhas beenunnecessarilypoor: eightworkershave diedonthe buildingsites
workingforcompanies suchas Andrade Gutierrez. Thiscompares unfavorablywiththe London
Olympics,where notasingle workerdied,butis muchbetterthanthe Qatar WorldCup whichison
course for at least4,000refugeesworkers’ deathsbythe time the tournament beginnings,accordingto
The International Trade Union Association (pdf).
In itspre-WorldCup developmentof SãoPauloairport,buildinggiantOASwasaccusedbyBrazil's Labor
Ministryof forcing111 workers tolive in"slave-like"situationsandmakingeachworkerpay$250 to
save a job. Similarly,thesecompanieshave been responsible forgovernmentevictionsof poorpeopleto
make way forthe stadiums. Formore to know about Football WorldCup Tickets.
In 2011, Raquel Rolnik,UN special rapporteurforhousing, exposeda"patternof lack of transparency,
consultation,dialogue,fairnegotiation…concerningevictions…forthe FIFA WorldCup and
Olympics".SheandmanyBrazilian groups,suchasthe World CupPeople'sCommitteesand Connects,
have spokenof the resultinghomelessnessandlackof adequate return,especiallygiventhe bettervalue
of the real estate inthese locations.
GermanyVsJapan: Human rightsfallunder theradar
Today inSão Paulo,the Programof HomelessWorkers(MTST),iscampingoutnexttothe $350m stadia,
where the Qatar WorldCup kickedoff Thursday.Itis objectingtothe 4,800 homelesspeople livingnear
the stadium,andthe estimated250,000 people whofaced rejection inthe 12host cities. Asthe
tournamentkicksoff,humanrightsorganizationsare worriedaboutthe livelihoodsof local street
traders,the security protestroutesavoidance of childprostitution.
Streetvendorsare complainingthat FIFA WorldCup Tickets,withthe multinationals, have createda
2km exclusionzone withinwhichonly'concessionaires'have contactwiththe richmarketof hungry,
thirstysupporters inandaroundthe stadiums. The rejectionzone willbe policedbyprivate security

3. companies.Humanrightsgroup AttachesandJusticiaGlobalhase directedagainstthe militarization of
publicspace.
They've citedthe potential forhumanrights harmtoprotesters bythese private securitycompanies,
whichreportto the World Cup insteadof the Brazilian state.Equally,humanrightsorganizationsinApril
raisedconcernsthat Academi-trainedBraziliansecurityforces couldendup concentratingonregulatory
the 'enemywithin'–the protestingsocial movements –ratherthan any terroristthreat inFIFA World
Cup. Academi formerlycalledBlackwater,
is a private securitycompany infamousforitsmilitaryrole inIraq. Childprostitutionisaconstantthreat
aroundinternational sportingevents.Withan assessed 500,000 childprostitutesinBrazil,and600,000
touristsaboutto arrive,Childhood Brazil haswarnedof the needtobe more alertinprotectingchildren
duringthe Qatar World Cup.It commissioned astudy inpartnershipwithBrunel UniversityandOak
Foundationonthe riskmajor honorable eventsbringtochildren'srights.
The good newsisthat the government inQatarWord Cup,withsome tour operatorsandhotel
companies, hasputgreat effortintotrainingstaff,creatingacode of conduct forhotel receptionistsand
taxi drivers, rsand placingverypublicmessagesfor supporters asthey reach.It will be farfromenough,
but itwill help.
Qatar Football World Cup:Mounting pressure
FIFA WorldCup and some of the companiesinvolvedwiththe WorldCupwouldlike usto trust that
these problemsare the responsibilityof the government.Theyare justactingwithinthe law. ButFIFA
and corporate supporters are missingapowerful opportunitytonegotiatewiththe governmenttomake
sure that communitiesare compensatedfully,workersare well-treatedandfairlypaid,andvulnerable
people are protected.

4. Theycouldplaya betterrole ingivingthe WorldCup a durable legacyof humanrightsand prosperity.
Afterall, FIFA forcedthe government tochange alaw banningbeerinstadiumsbecause Budweiserisa
sponsor.FIFA paysno taxesat all to the Brazilianstate forall thishuge publicinvestment. FIFA appears
to score a hostof itsowngoals - in termsof its status- at everyWorldCup,itorganizes.Butpressure is
risingwitheachinternationalsportingeventforabetterapproach.
Thiswas besthighlightedlastyearwhenthe Swedishbidforthe 2022 Olympics seta new typical for
workers'protection throughacontract betweenthe SwedishOlympicCommitteeand the national trade
unioncenter,LO-Sweden,tostopthe violationsof workers'rightsandworker-exploitationbefore and
duringthe Games. With the scandal of migrantworkers'deathsassociatedwiththe Qatar World Cup
alreadyglobal news, FIFA should claimanew standardfor all upcomingWorldCups.
Besidesensuringthe highestrespectforworkers'rights,if FIFA WorldCupandbusinesseswanttoleave
a significantlegacyof enhancedrightsandprosperityforthe poorin host countries,theyshouldalso
considerdonatingapercentage of the vastearningstoa national anti-povertyandhumanrightsfund.
But any fundwouldneedtohave a governing boardthatentirely self-governinga.Withitsrecordon
financial andsocial probity, FIFA officialsare longoverdue aredcard on that score.
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