Adidas and Nike both invested heavily in their World Cup marketing efforts through social media and digital campaigns. Adidas focused on providing fans exclusive behind-the-scenes content through their Twitter accounts. Nike's "#RiskEverything" campaign featured three videos that gained over 388 million views online. Both companies saw engagement and viewership successes through their campaigns, with Nike reporting over 22 million engagements and Adidas gaining over 1.5 million fans viewing content like Germany's Mueller's hat trick. Both companies aimed to connect with fans through soccer in new ways through their World Cup efforts.

1. Adidas and Nike's Dueling World Cup Efforts
NO warning flag: While most soccer fans might consider Argentina and Germany to function as the
big winners in this season's World-Cup, both Nike and Adidas are claiming success on the front.
As the state partner of the FIFA World Cup, Adidas' focus will be to "bring fans closer to the
championship than in the past and to supply access and content they can not get else where," an
Adidas spokesperson stated. Sights from locker areas, the arena fields and tunnel are on-tap
@adidasFootball.
All in all, Danger Everything has received 6 million-plus strategy feelings in 35 countries via TV,
cinema, electronic/ outdoor and mobile, gaming, printing. And one-third of those perceptions happen
to be via mobile devices. That has lead to Nike's report electronic viewership of 372 million
viewpoints, due to the Beaverton, Ore.-based brabd's all time top two digital movies, also two of the
top-20 electronic movie brand campaigns.
Meanwhile, Nike satisfied 10 of the tournament's 32 teams up. The Nike Soccer Twitter account has
reeled in more than 2.3 thousand fans. In its current year end earnings report, Nike posted a 2-1 per
cent increase to $2.3 million. Its #RiskEverything effort, consisting of three videos -- The Last
Match, Winner remains and Men in the Stadium, has racked up 388.6 million views. The three
movies have collected more than 400 million viewpoints that were on-line. The Last Game five- Nike
developed minute spot from Wieden & Kennedy and Poison with help, a London-centered service
headed by creator Jamie Hewlett.
Also Adidas World Cup soccer ball has its own Twitter feed -- @bracuza -- and nearly 3.4 thousand
supporters as well. Contenders for the MVP of the World-Cup were announced there Friday. That's
where ratings of fans can re live the contentious objective that France's Kareem Benzema obtained
to overcome Honduras. Yet Another extremely popular must see has been Colombia's Pablo Armero
demonstrates the on- dance he and several after conquering after Portugal team-mates did.
At @adidasFootball Germany's Jones Mueller's hattrick versus Italy continues to be a stand-out show
with several of the nearly 1.5 million fans. Adidas additionally has an U.S. unique Twitter account
@adidasSoccer, that has 82,800 fans.
Adidas.com also produced a three- moment online flick with performance artist Marina Abramovic to
observe the brand's FIFA World-Cup relationship. And on Sunday Adidas sponsored its sixth annual
AdiCup in Brooklyn, a trend -friendly football match featuring such teams representing additional
Nyc style and Opening Service, Acne Studios, Momofuku -setters.
Nike's Danger Everything attempts appear to have been every thing but high-risk, considering there
have been 22-million campaign engagements as in likes, opinions and shares. A Nike spokesperson
mentioned there have been 650,000 uses of #riskeverything in social press, 250,000 consumer-
generated hazard every thing "memes" to date, a typical 100-2nd remain at the mobile site and over
5 thousand trips to merchandise pages at Nike's website.
Nike's key marketing officer Davide Grasso stated, "This summer Nike is connecting with buyers
through soccer unlike any other manufacturer. Our objective will be to function customers and
players with creation and inspiration, therefore the reception we are seeing to the effort
demonstrates that we are achieving that with success that is unparalleled.