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Internship Team 22 (brand identity).pptx
- 2. 01. ABOUT THE PROJECT Introduction about our project and ideas. STAGE 1 02. COMPETITOR ANALYSIS Our competitors information About our brand’s traget auidence information 03. Target Audience 04. Brand Identity Everything that defines our brand 05. OUR TEAM Members of our bunch
- 3. ABOUT THE PROJECT We have to create new brand identity for a circus brand 01
- 4. There is a 100 year old circus company named Ringo Circus established in India with India’s largest and most accomplished acrobat team which includes magicians, dancers, musicians, and novelty acts. Animals for the entertainment are strictly prohibited there. Currently they are facing their hard phase in business, so they want to rebrand their brand with current aesthetics to attract more audience through visual language. THE BRAND
- 5. We are going to create a new brand identity for the Ringo Circus in terms of today’s aesthetics and modernism to gave it a high position in world of wonder and excitement that celebrates the inner child in us. OUR TASK
- 6. So basically we are working on the visual part of the circus company which will define its identity in the market. WHAT WE ARE WORKING ON This includes logo, colour pallate, taglines and etc will will give Ringo circus a reserve idenity. Brand Identity Brand Identity
- 7. Ringo circus is loosing their audience for some reasons. NOW It will become a circus whose tickets scarcity can take place FUTURE
- 8. —MAX DPREE “ We cannot become what we want by remaining what we are”
- 10. - W. EDWARDS DEMING WITHOUT DATA, YOU’RE JUST ANOTHER PERSON WITH AN OPINION
- 12. COMPETITNG BRANDS International National International -TWO BIT CIRCUS -BIG APPLE CIRCUS -CIRCUS VARGAS -CIRCUS OZ -RAMBO CIRCUS -GEMINI CIRCUS -THE GREAT BOMBAY CIRCUS -JUMBO CIRCUS National
- 13. TWO BIT CIRCUS Two Bit Circus is an entertainment company which is located in Los Angles, California, United states. This offers across engagement, venues, websites, communicates and events. It captures momentum and vision of life with entertainment.
- 14. TWO BIT CIRCUS LOGO COLOUR PALETTE
- 15. TWO BIT CIRCUS BRAND POSITIONING PRODUCT OFFERINGS Playfulness Engaging Humbleness Hands on and community minded -Business Cards -- Bar Cups -- Card recharge station stopper - Joker Robot flyer template - Website Panels -- Assorted Park Collateral
- 16. TWO BIT CIRCUS UNIQUE FEATURES PRICING RANGE Gears, Radio Tent, Dazzle Camo, Filligrees, Photography and Video, Story telling visually, Typography, Immersive entertainment, VR experiences, full bar and casal dinning etc. $ 35 General Addmission and 2,879.68 in INR
- 17. TWO BIT CIRCUS SAMPLE CREATIVES LINKS/SOCIAL MEDIA Online Brand Guidelines http://twobitcircus.com/media- kit Brand Team Contact brand@twobitcircus.com Instagram @twobitcircus Facebook @twobitcircus
- 18. BIG APPLE CIRCUS Big Apple Circus is an iconic circus which was established in 1977 in New York City and retains the charm of old-fashion circuses.
- 19. BIG APPLE CIRCUS LOGO COLOUR PALETTE
- 20. BIG APPLE CIRCUS BRAND POSITIONING PRODUCT OFFERINGS Non Profit Entertainment Enjoyment -Cookie Dough - Bakery Products - Fruits - Waffles - Templates - Cards -- Cocktail
- 21. BIG APPLE CIRCUS UNIQUE FEATURES PRICING RANGE Non Profit, Animal Shows, Brand value, Ring shows, Tradition connected and unique shows etc. $110-158 each and 9,052.02 – 13,001.99 in INR
- 23. CIRCUS VARGAS Circus Vargas is an American Circus company in California. It was build with the intention of bringing old time circus to the new generation using big top tent.
- 25. CIRCUS VARGAS BRAND POSITIONING PRODUCT OFFERINGS Thrilling Travelling Circus Retro Emotions -Food drive - Non perishable food idems - Templates
- 26. CIRCUS VARGAS UNIQUE FEATURES PRICING RANGE Live family entertainer, High energy, action pack and moving circus around the world with the mix of tradition $8 per ticket and 658.18 in INR
- 28. CIRCUS OZ Circus OZ is established by 1977 in Australia. It is a contemporary circus company. It shows incorporate theater, satire, rock ‘n’ roll and a unique Australian humor.
- 30. CIRCUS OZ BRAND POSITIONING PRODUCT OFFERINGS Death-defying bravery Irreverent humour Underlying theme Effectively communicating -Premium Education - Templates
- 31. CIRCUS OZ UNIQUE FEATURES PRICING RANGE Circus Oz simultaneously embraces and argues with a range of traditions and forms, all at the same time: circus itself, music hall, cabaret, varitey, popular music and physical performance etc. $20 - $90 and 1,646.14 INR – 7,407.62 INR
- 33. RAMBO CIRCUS Rambo Circus was formed in 1991in Sarasbaug, India. The opening night was a full house and in the year economic liberalization started so it brought a flood of entertainment to the country.
- 36. RAMBO CIRCUS UNIQUE FEATURES PRICING RANGE The cricket played by elephents, comical stunts, mimicry andd six jokers etc. 200 - 826 INR
- 38. GEMINI CIRCUS Gemini Circus is on among those which regularly toured the country. It was established in 1951 in Billimoria, Gujrat, India.
- 40. GEMINI CIRCUS BRAND POSITIONING PRODUCT OFFERINGS World stage Modernizing the art and bringing innvotaive items Entertainic -Books -Templates
- 41. GEMINI CIRCUS UNIQUE FEATURES PRICING RANGE A parrot that is playful and quck witted is a perfect pet for a gemini. Not only will they chat with you all day but are also curious to learn more and incredibly intellectual too. Talented performers, Acrobats and aerial performer etc. 100 INR, 150 INR and 300 INR
- 43. THE GREAT BOMBAY CIRCUS Great Bombay circus has bin established with 1920 in Kerla. It is the group of oldest entertainers.
- 44. THE GREAT BOMBAY CIRCUS LOGO COLOUR PALETTE
- 45. THE GREAT BOMBAY CIRCUS BRAND POSITIONING PRODUCT OFFERINGS Complete entertainment Sizzling performances ----
- 46. THE GREAT BOMBAY CIRCUS UNIQUE FEATURES PRICING RANGE It is one of the India’s most illustrious and most historic circus. 100 INR, 200 INR and 300 INR
- 47. THE GREAT BOMBAY CIRCUS SAMPLE CREATIVES LINKS/SOCIAL MEDIA Website http://www.greatbombaycircus. com Instagram @bombaycircus Facebook @GreatBombayCircus
- 48. JUMBO CIRCUS Jumbo Circus is in Dhanapur, Bihar, India is since 1977. It is also known as ;The Globe of Death’ because of the terrifying acts performed in the Circus.
- 50. JUMBO CIRCUS BRAND POSITIONING PRODUCT OFFERINGS Colourful Cute circus Animal Acts -Jumbo kid tent - Templates - Toys -Books
- 51. JUMBO CIRCUS UNIQUE FEATURES PRICING RANGE It is the first anmal celebrities in London’s history. 100 INR, 200 INR and 300 INR
- 54. OUR AUDIENCE INFORMATION A AGE GROUPS No age limit HOBBIES, ACTIVITIES OR INTRESTS Children: Toy, Playing, Singing, Gaming, Cycling and Running, Magic etc Teenagers: Learning, AI Interation, Social Media, Photography, Dancing, Painting, Acting Threater, Journaling and Board Gaming etc Youngsters: Gardening, Cooking, Writing, Basketball, Football, Exercise, Hiking, Gymnastics, Archery and etc Old aged: Handicrafting, Story Telling, Listening retro music, Reading, Musical Instrument, Fitness activity, Knitting, knotting and mythogy intrests etc. LIKES AND DISLIKES It varies people to people but the main common thing was that everyone wants something unseen as well as unique with the retro plus modern twist
- 55. OUR AUDIENCE INFORMATION A PERSONALITY Every person has dissimilar personalities GENDER Male, Female and LGBTQ EDUCATION No education limits PREFFERED CONTENT TYPES AND SOCIAL MEDIA Instagram, Facebook, Twitter, News channels, Newspapers, Magazines, Blogs, Vlogs, Radio, Televison, Bill Boards, Templates and Advertisements
- 57. OUR BRAND AS A COMPANY BRAND STATEMENT Our brand exist to give never ending surpriseness with the touch of tradition with aesthetics in form of circus. DIFFRENCE FROM COMPETITORS -We don’t use animals for entertainment - unique environment - Tradition with the AR/VR mixture BRAND VALUES Consistency, Playfulness, Energectic and Contemprory We as a company servers our audience the best and most mesmerizing entertainment with culture and aestheticness including modernization
- 58. OUR TEAM 05
- 59. OUR TEAM - HARSHITA GUPTA - VAINESSA SHARMA - CHIRAG - ASHMIT - LAVISH
- 60. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik, and illustrations by Storyset THANKS! Do you have any questions? Please keep this slide for attribution