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Ad group keyword grouping

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Grouping keywords for ad groups is a crucial step on the road to pay-per-click success. But keyword grouping in Microsoft Excel, the tool most search marketers use for the job, leaves much to be desired: It's not built for keyword grouping, and as a PPC tool, it's not actionable.

WordStream, on the other hand, is a keyword management solution designed specifically for search marketers. It enables simple, efficient keyword grouping and conversion of themed keyword groups into ad groups in Google AdWords.

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Ad group keyword grouping

  1. 1. Ad Group Keyword Grouping – Turning Keyword Groups into PPC ProfitsGrouping Keyword for ad groups is a crucial step on the road to pay-per-click success. Butkeyword grouping in Microsoft Excel, the tool most search marketers use for the job, leavesmuch to be desired: Its not built for keyword grouping, and as a PPC tool, its not actionable.WordStream, on the other hand, is a keyword management solution designed specifically forsearch marketers. It enables simple, efficient keyword grouping and conversion of themedkeyword groups into ad groups in Google AdWords.Why is grouping keywords for ad groups so important for profitable PPC?Strong Keyword Groups Turn into High-Performing AdGroupsSegmenting keywords into tight, related keyword groups makes for higher-performing ad groupsin AdWords. This is because its easier to write targeted, relevant text ads and landing pages forsmall, focused ad groups, leading to compounding PPC benefits including: High click-through rate (CTR): More people click on more compelling and relevant ads, creating more opportunity for conversions. Lower ad spend: A high AdWords click through rate lowers your cost per click (CPC). Higher Quality Score: Google rewards marketers that offer relevant, valuable ads and resources to search engine users.This is why its so important to group keywords for AdWords ad groups if you want to maximizepay-per-click profits (and who doesnt?).Using WordStream to Group Keywords for Ad GroupsKeyword grouping and organization in WordStream is incredibly easy compared to the oldspreadsheet system. You can quickly sort your keyword lists into a well-structured hierarchy ofad-group-ready segments using the Keyword Group Segmenter.In the below screenshot of a pet supply stores keyword database, the keyword grouping softwaresuggests potential subgroups of the larger keyword group "bird":
  2. 2. These suggestions are based on size and traffic driven by each potential keyword group. Thesegments at the top of the list (in this case, "bird cage," "bird food" and "bird house") should beyour highest priority, because they have the potential to drive the most traffic and conversions ifyou convert them into ad groups.Creating keyword groups is just a matter of clicking a button. All the appropriate keywords andtheir visit data will automatically be grouped together and sorted under the "bird" parent group inyour keyword hierarchy. No more manual cutting and pasting and fussing with Excelformatting.Now you just need to turn all your tight, semantically related keyword groups into ad groups inAdWords, starting with those that have the most profit potential. In a spreadsheet, this wouldrequire switching between applications – too often, when analytic tools and PPC workbenchesare disconnected, value-creating actions are never taken. Since WordStream is actionable andintegrated with AdWords, you can get to work on your ad groups right away and in the same,unified platform.Turn Keyword Groups into Ad Groups at the Click of aButtonWith WordStream, grouping keywords into ad groups is literally a click away, since yourkeyword list is already organized into ad-group-friendly segmentations.In WordStreams workflow tab, you can see at a glance which keyword groups need ad groups.
  3. 3. The orange warning sign in the AdWords column tells you that keyword group isnt yetassociated with an ad group in your AdWords account. Just click the "Associate AdWords AdGroup" button to create an ad group with those keywords, and youre ready to start crafting atargeted PPC campaign with relevant, clickable ads and high Quality Scores.Want to Learn More? Free White Paper: Four Steps toBetter Keyword GroupingFirst Name: *Last Name: *Company: *Phone: *Email Address: * Send to friend Printer-friendly version

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