Why No One Is Reading Your Blog Posts (And How To Change That)
We all know creating engaging content is THE number one way to build trust and authority for any brand. Writing awesome blogs establishes you as a credible expert, helps you build a steady flow of WordPress clients and gives you the opportunity to educate and help your customers. But most blogs written these days need some serious love. With as many 10 million blog posts are published a day, it’s vital your content is rubbed and scrubbed into perfect shape. In my presentation, I’ll show you to build your brand and boost your website’s profile with some seriously shareable content. In this talk I’ll cover: * Understanding long tail keywords and searcher intent * Featured snippets and scoring position zero * Formatting, length and readability * Controversy, objectivity and legality * Writing for humans * Optimising for the Google Beast * The importance of E-A-T * Capitalising on conversational search Key Take-Away ============ Understanding your content and how other humans consume it. Presented by Kate Toon at WordCamp Sydney 2019
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- 46. # katetoon www.therecipeforseosuccess.com portent.com /tools/title-m aker/
- 47. # katetoon www.therecipeforseosuccess.com tw eakyourbiz.com /tools/title-generator
- 48. # katetoon www.therecipeforseosuccess.com hubspot.com /blog-topic-generator
- 59. # katetoon www.therecipeforseosuccess.com • Featured answers versus featured snippets • Google answers now 10% of SERPS https://www .wordstream .com /blog/w s/2018/04/20/google-direct-ans wers https://www .searchenginejournal.c om /googles-direct-answers-now-show n- 10-serps-report/249795/