Standing References, Landmark Initiatives, Publications and Films/Videos.

1. William Kush: Product / Promotional / CME Career Highlights
Following is a list of key projects/programs I conceived, initiated and implemented throughout my
career in Healthcare. They include CME, promotion, KOL development, Product Launches through either
integrated components or comprehensive major campaigns. *Produced in multi-language formats.
Analgesics
I) National CME Audio cassette/booklet physician kit: Acute and chronic pain discussions by multi-
discipline physician pane. (Tylox)
II) Arthur Ashe and Tylenol
Proposed concept of utilizing and contacting Arthur Ashe to be a spokesman on “Healthy Lifestyle
Management” and “Pain Management techniques and Tylenol”. He gave presentations at AAFP, Exhibit
Floor and at Exhibit that we designed.
III) “Amazing Body” Illustrative Anatomical Poster Series
Created concept of developing enduring materials for Physician and Patient interaction and education
centered around the contact, research and production of “examining room” posters with one of the
most highly renowned Medical Illustrators . . .Audra Geras. (Comparable to Frank Netter).Many of the
posters are still in offices (20 years later) and included the following anatomical parts of the body: Foot,
Ankle, Hand, Back, Neck, Knee, Hip, Elbow, and Shoulder. Many spin-offs were also created from this
series that was released quarterly and included: flip charts, easels, and use as core elements for an
animated film. Tylenol
Allergy
I) Nasonex – International Clinical Investigator Symposium that was broadcast as “live” International
Webcast with Post event Website (Brussels).
II) Asmanex- International Clinical Investigator Symposium and “live” International Webcast with Post
event Website (Short Hills)
III) Investigational Asthma Drugs
A) 4 International Webcasts over 2 days (Kenilworth)
B) Germany Webcast (from US)
Anesthesia
I) Proposed and created an Exhibit concept for Tracrium utilizing a 3D Hologram of a surgical patient
who would follow audience wherever they were in exhibit booth (that we created) and then utilizing
professional narration would describe MOA and benefits of product.
II) *Versed-Extensive Pre, Launch and Post Program utilizing CME and KOL concepts exclusively over 3
years. Included separate / exclusive components for both Gastroenterologist and Anesthetist sectors
A) Pre-launch KOL meeting (to establish CI protocol)
B) CI trial across Canada
C) Post trial KOL / CI meeting
D) Publication of results from Trial utilized with two target audiences as handout at CME
meetings with Lecture slide kits and in offices during routine calls across Canada
E) Individualized booklets on the 4 major components from Trial as presentation (detail) aids,
“leave behinds”

2. William Kush: Product / Promotional / CME Career Highlights
II) Versed- (cont’d)
F) Three each CME Videos of live procedures using Versed with KOL discussions on Features and
benefits of product
G) Post launch KOL meeting on success and recommendations for any updates on strategies and
tactics including any post-marketing programs
Bone and Mineral / Arthritis
I) *Mobiflex-Created a (Zancom [my company] trade-marked and copyrighted} physician / patient aid
on Osteo and Rheumatoid Arthritis (5 total). Utilized a sliding track/acetate “disease stage” insert
technology that was developed in house producing an innovative “Body Window-“.
2) Actonel - Animated Video showing MOA of O; Dx and Tx
3) Imuran - Created one of first Interactive Video Disc programs in U.S. for use in Exhibits. The discs
included, case studies, tests, CME and a solely animated separate disc on Dx, MOA and pathogenesis of
RA. All programming, filming, scripting, and equipment were done / provided in-house. This was
considered a landmark innovation in World Congress and Exhibit booth formats for Pharma.
4)* Baratol - White Coat Hypertension CME Video
Gastroenterolgy
1) *Versed - 3 CME Videos: “Faces of Versed: I , II, and III (Pre-launch market primer, launch and 6mos
post launch”). Filmed live surgeries, panel discussions, Included: Details from Product Monograph with
KOLs discussing pros and cons of product and “short acting” IV surgery anesthetic. MOA,
IBS Standing Reference – Douglas Drossman
Infectious Disease
1) *Rocephin  27 CME meetings in 6 weeks with 3 lectures per meeting, case study discussions, Q & A
in 6 weeks. The meetings were all dinner meetings. We created slides, handouts, discussion guidelines,
scripts, accreditation, and audio recorded each meeting including breakouts in a Cross Country (Canada)
symposia format. Materials from each meeting were turned around in 3-4 weeks each which included:
KOL Lecture slide kits for follow up meetings, Q & A summary booklets per meeting and one final
publication. ,
2) Learning Management System
LMS – Pharma Corporate SOPS

3. William Kush: Product / Promotional / CME Career Highlights
Men’s Health
Rogaine- Vid Telecon -brochures, slide kits
Androcur
Oncology
Roferon –Created Biological Response Modifier Society; 3 year symposia wolrd leading authorities in
Interferons and BRMS
Imuran
Interactive Video Disks – Imuran – 1st
kiosks at Nat. meeting.
Pediatrics
International Pediatric Association and infant formulas Ishan Dogramaci
Book
Film
Psychiatry
Depression -Manerix,
Anxiety- Rivotril,
Shizoprhenia-Haldol- Behavioral and Mental Disorders in Elderly (Video and Teleconference)
Neuroleptic Focalization-Haldol-Interactive Video Disc
Differential Diagnosis of Schizophrenia - Haldol
Ativan-“Long vs. Short acting Benzodiazepines” BJM
Women’s Health
Copper 7
ACOG / AFS
Differentiating “low” vs. “high dose” OCs
“Children by Choice not Chance” OCs Fam Planning Standing Reference for Family Planning Globally and
became universal slogan.
Launch, publication and CME on 1st
Triphasic OC with orchestration of 4 sponsoring companies.
Ortho Novum - Vid Telecon
Fertility conferences
World Congresses
World Association of Emergency and Disaster M edicine
Media / Vehicles
CDs/DVDs
Webcasts
Websites
PPN
Dairy Bureau
Standing reference on Cholesteorol.