A presentation made for PR Research in order to show the material we gathered from our research during the semester for our client, Parking and Transportation.

1. Transportation
@
Georgia Southern
UniversityAlexandra Webb, Whitney Mooney, Ashton Shelby, and Mason
Havens

2. Cross tabulation 1:
Overall, 31% of participants are satisfied with Parking and Transportation services and 42% are dissatisfied. The data
indicated that 31% of upperclassmen are satisfied with the parking and transportation services while 32% of
underclassmen are satisfied with the services. 44% of upperclassmen are dissatisfied while the percentage of
dissatisfaction for underclassmen is 37%. Underclassmen are more satisfied with the parking and transportation
services, while upperclassmen were are more dissatisfied.

3. Cross tabulation 2:
Overall, 73% participants are unlikely to utilize the current bus routes on campus, and 12% is likely. The data indicated
that 72% of upperclassmen are unlikely to use the bus routes, while 74% of underclassmen are unlikely. The table
also states that 12% of upperclassmen are likely and 11% of underclassmen are likely to use the routes provided.
Generally, most students are unlikely to use the current bus system at Georgia Southern.

4. Cross tabulation 3:
● 79% of participants would appreciate a more direct means of communication with the Parking and Transportation
office. 21% of people said they do not need a more direct means of communication. Overall, people do feel that they
would appreciate a more direct means of communication with the client.

5. Cross tabulation 4:
Overall, 56% of participants did purchase a parking permit and 44% did not. The data indicates that 57% of
upperclassmen bought a permit, while 43% of upperclassmen did not. 47% of underclassmen students did buy a
parking permit, while 53% of underclassmen did not. Upperclassmen are more likely to purchase parking permits
than underclassmen.

6. Key Findings
● Based off the findings from our research we believe that our client should focus more on generating
satisfaction among underclassmen.
● Our research showed that more upperclassmen are dissatisfied with the services and efforts offered
by our client.
● Research also suggests that most students do not utilize transit routes provided by the Parking and
Transportation services, and those who do are unaware of the ‘Smart Traxx’ downloadable
application.
● By generating more satisfaction and focusing their efforts on underclassmen our client will see an
improvement among students opinions over their next few years at the university.

7. strategy● If our client focuses on ways to generate satisfaction when students first start at the university, they may be
more inclined to purchase parking permits on sale by the Parking and Transportation services in the years
to follow.
● We believe that our client could benefit from providing a presentation during the mandatory SOAR sessions
for incoming students.
● We suggest that our client put together a short presentation to show incoming students and their parents
what it is that Parking and Transportation does for us.
● The presentation must include information about the services offered, price lists, policy information,
ticketing information, office information, permit purchasing information, web ticket pay, transit route
information, and how to use the Smart Traxx app to utilize the on campus transportation.
● We also believe that our client would find it beneficial to set up booths for parents to purchase parking
permits for their incoming students. If our client set up a booth after the presentation more parents may be
inclined to purchase a parking permit or encourage their son or daughter to utilize the on campus transit
routes.
● These strategies will allow satisfaction regarding our client to increase among consumers.