PIS HERITAGE FEST 2017

1. Present by
09DEV14F1801
09DEV14F2013
09DEV14F2018

2. Company Profile
MAGICAL
2016
JUNE
Customer
satisfaction are
our priority
Why we choose unicorn but
not others?
Slogan
established

3. FESTIVAL
as concept of event
CELEBRATION
Malaysia’s arts, culture, heritage and
community are displayed and share
GLORIOUS
HERITAGE
CULTURAL
TRADITIONS
PROMOTE
awareness and appreciation of
Malaysia’s rich heritage
PIS HERITAGE FEST 2017
as title of event
ENCOURAGE
participation of the
local population
Strengthen
bond of Malaysian citizens
CREATE
Opportunity for the young
generation to explore various
type of Malaysia cultural.

4. Background of event
18MARCH 2017
8AM – 6PM
Politeknik Ibrahim Sultan, Pasir
Gudang

5. Activity
TRADITIONAL
MODEL
CONTEST
TRADITIONAL FOOD STREET
SELFIE CONTEST
LUCKY DRAW
TRADITIONAL
PERFORMANCE
FACE PAINTING
COLOURING
CONTEST
TRADITIONAL GAMES AND SPORTS
TRADITIONAL ART
STREET
MASCOT

6. LAYOUT
`
Traditional
Performance
Stage
Cultural Art Street
Traditional
food
vendor
&
food
truck
Traditional sport & games
Traditional sport & games
Water
tank
Face
painting
Coloring
Competition
Registration
Entrance
/
Exit
Washroom
Pedestrian
precinct

7. 7.00 am – 7.30 am
7.30 am – 8.00 am
8.00 am – 10.00 am
10.00 am– 12.00 pm
12.00 pm – 3.00 pm
3.00 pm – 6.00pm
Set up, Breakfast
Arrangement for every section/
Ensure crew is ready for every section
Registration open for public
Traditional food street /Traditional
model shoot contest /Traditional
Sport & Games section/Cultural
art street/Selfie contest
Mascot /Face Painting
Open registration for coloring
contest
Lunch /Coloring contest /Traditional
performance
Announcement winner of lucky
draw /selfie contest/ colouring
contest
Tentative

8. Potential audience
Pasir Gudang
Residents
Johor Bahru Residents
Primary and Secondary
School Students
Institutes of Higher
Education students
Teachers and Lecturers
Government Cooperation
Singaporean tourist

9. Marketing strategy
Social Media
www.pisheritagefest2017.my

10. PRINTED ADVERTISING
BANNER
BUNTING
POSTER
FLYER

11. MERCHANDISER

12. Potential sponsorship & Collaboration
Finance Sponsor In-Kind Sponsor
Program partner
Media partner

13. Budget
Food & Beverage
Crew stuff & merchandiser
logistic
marketing
programme
1000.00
23,400.00
15,350.00
7,900.00
5,900.00
RM
RM 53,550.00
TOTAL :

15. THANKS YOU

16. Q&A SECTION