Holiday shopping via mobile devices in 2012

Holiday gift buying goes mobile in 2011
Purchases via mobile devices will more than double while the majority of users leave their
data and devices exposed to security risks

Webroot Holiday Research: Key Findings

New research from reveals a drastic
increase in people using mobile devices to buy
gifts and make travel plans this holiday season.
But that convenience may come at a cost for
those who skip certain measures to secure their
devices and personal data.

2 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information

Webroot Holiday Research: Key Findings

Over 2 times more
shoppers plan to
purchase gifts and
50% more plan to
book travel using their
mobile devices
this year.


Mobile devices present a new set of risks

“
People using mobile devices are exposed to a new set of
online risks: cybercriminals seed mobile markets with
malicious apps that can steal your personal data or send
texts and SMS messages to premium numbers. And
because of their size, smartphones and tablets are
easier to lose or have stolen than laptops and
notebooks, which puts the vast amounts of personal
data stored on them at risk. Mobile security services are

”
now a must -- lost device protection, secure web
browsing, and antimalware provide essential protection.

Chad Bacher, Vice President of Mobile Solutions


Regional Differences
The US favors mobile devices for holiday shopping
while the UK is more likely to plan holiday travel



UK residents use their mobile devices more
intensively than those in the US while
planning trips this holiday season.
 80% of UK travelers use mobile devices to compare hotel
or ticket prices versus 72% in the US.
 56% of UK respondents download
boarding passes versus 44% in the US.
 Almost half (46%) of UK mobile device
users purchase tickets versus 32% in
the US.



US residents rely on their mobile devices more
than those in the UK while holiday gift-buying.

55% scan barcodes vs. 44% of UK users
45% scan QR codes vs. 36% in the UK

ALTHOUGH

68% of US respondents indicated they also
plan to shop at brick-and-mortar retail
stores, which is 20% higher than UK
shoppers(48%).

Device Differences
Android device users are more concerned about
securing their holiday shopping and travel details.


Device Differences

Android and iOS device users protect
themselves with a mobile security app at
roughly the same rate.

44% of Android users
and
38% of iOS users


Device Differences

Security of information on mobile devices is
more of a concern for Android users

52%
of iOS users are
concerned

compared to

64%
of Android
users are
concerned


Gender Differences
Men are savvier than women at securing
themselves on their mobile devices.


Gender Differences

Security practices on mobile devices are
more prevalent among men than women.

 51% of men lock their devices
versus 43% of women.
 57% of men limit the sites they
visit when connecting from an
unfamiliar network versus 48% of women.
 44% of men versus 37% of women have security
services on their devices.

Age Differences
Younger users do more on their devices during the
holidays, but older users are more
security-minded.


Age Differences

Younger mobile shoppers are more likely than
all others to use their mobile devices to:

30+ yrs 18-29 yrs

Compare prices 83% 91%

Download coupons 67% 81%

Search for Black Friday 50%
or Cyber Monday deals 69%


Age Differences

People 50 and above are more likely to have
security on their mobile devices
HOWEVER
Younger mobile shoppers lock their devices
at a greater rate than older users.
44% of users 50 and above have mobile security on
their device, vs. 38% under 50

56% of 18-29 year olds lock their phones vs. 44% of
those 30 or older


STAY SECURE
Tips for securing mobile devices


Stay Secure

Know your apps:
Download apps only from a trusted source, like
the Google Market, Apple App Store or Amazon
App Store. Closely scrutinize the permissions the
app requests, and don't install it if it wants to
access certain functions that it doesn't need,
such as the ability to send SMS messages. User
reviews are also helpful.


Stay Secure

Lock your device:
Most smartphones and tablets give you a choice
of locking the device with a password, numeric
code or pattern. Take advantage
of this – if nothing else, you'll
prevent practical jokesters from
emailing your boss if you leave
your device unattended.


Stay Secure

Explore mobile security services:
Mobile security apps provide lost device
protection, secure web browsing, and
antimalware services.


Stay Secure

For mobile security for your Android powered device
scan the QR code to the right, visit the below link or
search for “Webroot” in the Android or Amazon
marketplace.

http://www.webroot.com/En_US/consumer-products-
mobile-security-android-phone.html

For mobile security for your iPhone or iPad scan the QR
code to the right, visit the below link or search for
“Webroot” in the Android or Amazon marketplace.

http://www.webroot.com/En_US/consumer-products-
mobile-security-secureweb.html


About the Research
Webroot conducted a blind online survey November 4-7,
2011 in the United States and United Kingdom, using
Research Now panel members. Respondents qualified
for the survey if they were at least 18 years old, own a
smartphone or tablet, and plan to purchase holiday gifts
and/or make holiday travel arrangements using a
smartphone or tablet. The margin of error in the United
States is ±3.6 (835 respondents), and ±4.4 in the
United Kingdom (490 respondents).


About Webroot
Webroot is committed to taking the misery out of Internet
security for consumers and businesses. Founded in
1997, privately held Webroot is headquartered in
Colorado and has operations across North America,
Europe and the Asia Pacific region.

For more information, visit http://www.webroot.com or
call 800.772.9383.

Read the Webroot Threat blog: http://blog.webroot.com
Like Webroot on Facebook: http://facebook.com/webroot
Follow Webroot on Twitter: http://twitter.com/webroot


Holiday shopping via mobile devices in 2012

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