In 2014, the Orange Foundation, which had already assisted several cultural institutions in integrating new technologies in their premises, offered the Musée d’Orsay to develop a tool using augmented reality for the use of its visitors, by way of sponsorship. The museum direction promoted the choice of one of the museum highlights, Gustave Courbet’s The Painter’s Studio. Not only because this painting is already prominent in the museum’s current news in 2015, as it is undergoing a major restoration in public following a crowdfunding operation, but also because its large dimensions, the number of characters represented, the complexity of its composition and of its symbolism, and the various mysteries it receals make The Painter’s Studio a particularly relevant choice for this project. Eric Jouvenaux will present this innovative mediation experiment that aims at being at once ambitions and surprizing, original in being both educative and poetical, and he will outline its creation process. He will also evoke the extension of the project as a web experience and the strategy deployed to promote the launch of this new tool on social networks.

1. COURBET AUGMENTED
Eric Jouvenaux - Musée d’Orsay

2. The start of the project
Oct. 2013 :
First meeting Orange/Orsay
Spring 2014 :
Validation of the project
July 2014 :
First brainstorming Orange/Orsay
May 2015 :
Inauguration

3. Project team
Orsay Orange Polymorph
Writer
Eric Jouvenaux
Amélie Bodin
Elvire Caupos
Isolde Pludermacher
Agathe Boucleinville
Alexandre Therwath
Armelle Pasco
Abla Benmiloud Faucher
Danielle Pelé
Anne Bationo Tillon
Benjamin Billiet
Fabrice Guichard
Emeline Amblard
Marc Lanouiller
Arnaud Ladagnous
Transmedia
scenarist
Michel Reilhac
Budget : +100K €

4. Why the Artist’s Studio ?
- A masterpiece of XIXth Century
- The size of the painting
- The location of the painting
- A work full of meanings, of secrets
- The public restoration in 2014-2015

5. Courbet’s large paintings room

9. The Artist’s Studio
a real allegory summing up seven years of my artistic and moral life
(1855)

10. Why an AR application ?
- A new experience for the Museum
- Be involved with new technologies
- A different kind of mediation for
Museum’s educational mission
- Offer a playful and enriching
experience to the visitors

11. Gustave Courbet The Jew /
Achille Fould
The 1893
Republican/
Lazare Carnot
The Poacher /
Napoléon III
The Undertaker /
Emile de Girardin
The naked
Woman
The
Medallion /
Virginie Binet
Alfred Bruyas Pierre-Joseph
Proudhon
Champfleury The Art promoter /
Apollonie Sabatier
Baudelaire
The thoughts of 12 characters give the keys to
understand the painting

13. Documents

14. Documents

15. Documents

16. Extra tools

17. Extra tools

18. Extra tools

19. The Website - www.entrezdanslatelier.fr

20. The Website - www.entrezdanslatelier.fr

21. The Website - www.entrezdanslatelier.fr

22. The Website - www.entrezdanslatelier.fr

23. The Website - www.entrezdanslatelier.fr

24. The Website - www.entrezdanslatelier.fr

25. The Website - www.entrezdanslatelier.fr

26. The Website - www.entrezdanslatelier.fr

27. Accessibility
On a part of the desk, tools intented for disabled visitors
- Low desk with an iPad for visitors in wheelchair
- Tactile reproduction of the painting
- Sign language video
- Samples of canvas to show how a painting is made

28. Enter the Studio
- At the Musée d’Orsay
- Surfing on www.entrezdanslatelier.fr Website
- Follow the upcoming posts on @MuseeOrsay #entrezdanslatelier
& on Orsay’s Facebook page