SlideShare a Scribd company logo
White copy, different font. Square-   Strapline   Masthead
            like.


    @ Symbol,
    big.
                                                                         Looks athletic, could be a
                                                                         sports college.




                                                                    Yellow copy – Reference to
Dominant image - girl                                               the girl jumping. Bright to
jumping, links to the                                               stand out.
text below. Long shot,
wide angle.

Curvy font –
Says leap as
you aim high
and ‘leap’ to                                                     Colour Scheme – Blue, white
your goal.                                                        and yellow.
Masthead – Aspire –
Links to dreaming of        Olympic torch –
good grades and             Olympics soon. Which
achieving them.             connotes achievement
    Strapline               and success.


 Head Teacher –                   Coverline
 Medium close
 up




Coverline
                       Children looking
                       happy.


                       Colour Scheme – Different
                       shades of blue.
       Website
Masthead




               Person climbing a
               mountain. Connotes
               setting an aim, getting
               good grades (climbing
               a mountain), then
               succeeding.


Long shot


                     School logo

               Colour Scheme – Light blue,
Medium close   dark blue and white.
up of girl.
Headline        Yellow, curvy font to stand out.
                                                                          Body text




                                                                       Dominant image




Curvy font –
seems
friendly,
informal and                                               Colour Scheme – Blue, black
fun.                      Students getting involved and    and yellow.
                          pointing. Long shot – Low
                          angle.
Head teacher




            Dominant image, mid
            shot.




Range of
images of
students
looking
happy.          Italics because it’s
                a quote.

                 Body text

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School front covers

  • 1. White copy, different font. Square- Strapline Masthead like. @ Symbol, big. Looks athletic, could be a sports college. Yellow copy – Reference to Dominant image - girl the girl jumping. Bright to jumping, links to the stand out. text below. Long shot, wide angle. Curvy font – Says leap as you aim high and ‘leap’ to Colour Scheme – Blue, white your goal. and yellow.
  • 2. Masthead – Aspire – Links to dreaming of Olympic torch – good grades and Olympics soon. Which achieving them. connotes achievement Strapline and success. Head Teacher – Coverline Medium close up Coverline Children looking happy. Colour Scheme – Different shades of blue. Website
  • 3. Masthead Person climbing a mountain. Connotes setting an aim, getting good grades (climbing a mountain), then succeeding. Long shot School logo Colour Scheme – Light blue, Medium close dark blue and white. up of girl.
  • 4. Headline Yellow, curvy font to stand out. Body text Dominant image Curvy font – seems friendly, informal and Colour Scheme – Blue, black fun. Students getting involved and and yellow. pointing. Long shot – Low angle.
  • 5. Head teacher Dominant image, mid shot. Range of images of students looking happy. Italics because it’s a quote. Body text