Into The Void Branding Assignment

1. Into The Void Productions
Presentation by CEO
Wayne H Johnson Jr.

2. Why, Into The Void?
The name is taken from the Black Sabbath song of the
same name. It tells the story of mans first deep
exploration of the universe. The song and the name
emphasizes our connection to science fiction film and
also the idea of exploring the unknown in the visual
effects world. Our first feature film also holds the same
name.
Into The Void Film Documentary:
http://www.youtube.com/watch?v=ukpEjcvzbCU

3. Name Strength
The name of the company is the brand.
It follows the “Law of the Company”

4. Logo
This Laws of shape are a good thing to consider. It will
be best if we lay out a logo that plays well horizontally.
The Laws of Color are a bit trickier. However, the major
competitor logos consist of cool colors, mainly blue. So
incorporating Red or Orange would be a benefit to our
Logo design.
Coke is Warm, Pepsi is Cool

5. Competitor Logos

6. Our Logo Concepts
Into The Void

7. Non competitor Logo
Coke is Warm, Pepsi is Cool
American Express is the
only all Blue logo.

8. Is the Logo Effective?
Based on the research we need to develop a better
Logo that reflects the company better as well as makes
it an easy read. Both are horizontal but need more
refinement to fit inside the “LAWS.”
Into The Void

9. Does Our Logo Reflect our Brand?
I do believe the logo reflects the brand. The idea of the
lone cabin covered in snow in the isolated wilderness
invokes the idea of the void. It also suggest the location
of our business, Minnesota. The other option of the text
in space merging with the nebula also conveys the
same idea of the void and also our connection to
science fiction visual effects.

10. Our Corporate Culture

11. Developing Our Culture
It is extremely important to the success of our
company to develop a culture that focuses on finding
solutions rather then problems. Fighting negative
attitudes and seeking to find the opportunities in the
challenges we face. We are about solutions, not
problems.

12. Developing Our Staff
In promoting our solutions first culture it is important
that our staff be trained to solve the problems. To be
trouble shooters and also to look for advantages.
Continuous training in actual techniques of our
disciplines is a must to foster this habit in our
employees.

13. Our Mission
After careful consideration of the topic covered in the
video “Creating Mantra not Mission” and understanding
the purpose of our company, the mission statement is
simple. “Be Convincing.”
The normal thought when creating visual effects is to
make them realistic. It is impossible to make them real.
In fact, when creating film, making it real and accurate
actually destroys the illusion. So our job is to “Be
Convincing.”

14. Communicating the Mission
Communicating our mission is key to the success of
our company. It will be communicated internally from
our website to our pay stubs. “Be Convincing” is going
to be partnered with our idea of bringing solutions.
I believe that our mission statement communicates
focus, direction, policy, passion and meaning. It
incorporates it all!
I do believe the mission is memorable and unique.
It communicates our ideal in 30 seconds or less.

15. Tagline
Your Imagination on the Screen.

16. Why is this Tagline
Effective?
The tagline captures the brand essence, we are a
visual effects company and our job is to take the
imagination and put it on screen.
It aligns with the mission statement of “Be convincing.”
We know that real is impossible and we just need to
convince the audience it is real.
It conveys our brands promise to bring the imagination
of our client on the screen.

17. Who does it speak to?
The tagline speaks directly to our customer.
Our clients are filmmakers and they are imagining
wonderful and strange places and events. Our job is to
bring these imaginations to the screen.

18. What Category Does it Represent?
Our tagline is Descriptive. It tells the client what we will
do for them.

19. References
http://www.youtube.com/watch?v=u4ZoJKF_VuA&feature=player_embedded
http://www.slideshare.net/coolstuff/the-brand-gap
http://www.youtube.com/watch?v=jT7xlFTinIw
Tagline Copy Power Point
The 22 Immutable Laws of Branding
The Brand Gap