2. Confidential C
What is innovation management and
what is entrepreneurship?
Innovation is the effort to create purposeful, focused change in an
enterprise's economic or social potential. Entrepreneurship is the means by
which the entrepreneur either creates new wealth-producing resources or
endows existing resources with enhanced potential for creating wealth.
Many well-established businesses engage in highly successful
entrepreneurship.
3. Confidential C
Sources of innovation
- Unexpected Occurrences
- Incongruities
- Process Needs
- Industry and Market Changes
- Demographic Changes
- Changes in Perception
- New Knowledge
4. Confidential C
Principles of innovation
“Innovation requires knowledge, ingenuity, and, above all else, focus.”